How to Increase Your Positive Reviews on Google and Facebook

Reviews are a huge component of finding new business. With so many options as people search Google (or the MassageBook directory), having a 5-star rating and an active reviews section can make the difference between booking and not booking. With MassageBook, a review request email is automatically sent to a...

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How to Write Emails People Want to Forward

Ahh, the dreaded cluttered inbox. You stare at the screen blankly and scan the subject lines as you quickly delete. But wait, what’s this? An engaging subject line from your favorite thought leader about a topic you’ve been meaning to research. Suddenly, you stop the scroll and click. And you’re...

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5 Easy Tips to Increase Social Media Engagement

When you write social media posts, you might be thinking that you really have no idea how it’s going to perform. After all, you’re usually not wading through the metrics to evaluate historical performance. You just want to make sure that your promo, new service or new team member is...

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How to Build (& Incentivize) Referrals

Mmmm.. we love the smell of success in the morning, afternoon and evening. That’s how it feels when you’ve got MassageBook automating your referral business growth. If you’re still just manually asking for referrals, we’ve got one question for you: For every happy client you have, you could be getting...

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Email Subject Line Examples That Increase Open Rates

You’ve got a problem. You’re taking the time to create marketing emails that feature a promotion, a new service, a client testimonial or a staff spotlight and no. one. is. opening. You know why. Think about your personal inbox. It’s slammed with junk all day long and it’s easy to...

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Massage Therapy Images: The Best 3 Free Sources Online

Quality, professional massage therapy images makes your website or marketing material stand out and results in an top-notch image for your practice. But finding authentic images of massage therapy is not that easy. Finding free massage images is even harder. Whenever I search for images to use, I keep on...

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Increase Word-of-Mouth With These 3 Tips

In every industry and for every company, word-of-mouth marketing is the best, cheapest (but most costly), and most important form of advertising. Your massage therapy practice is no exception. While hiring a full-time marketing agency may help you to brainstorm, create, produce, and launch effective branding pieces, social media platforms,...

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Massage Business Names: How to Come up with the Right

Choosing what your massage practice business name is going to be can come across as being one of the easiest parts of starting a business. But in some cases, it can be quite the opposite. Recently I came across a spa business called Bodyworks in Philadelphia who had found the...

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Coupons, Discounts, and Promotions that work for Massage Therapists

It's mid-November. Are you ready to get your share of the enormous holiday season opportunity that welcomes every massage and bodywork practice? Read on for some proven ways to dramatically increase your income by creating effective promotions and deals for your massage practice. Rule #1 for creating a massage promotion...

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Massage Therapy Business Cards: How to Make Your Clients Love Them

10 years ago: Do you have a business card? Today: Do you have a Facebook account? Email? Online Booking? Massage therapy business cards were indispensable 10 years ago. Those rectangular pieces of paper containing contact info were even stored in leather-bound holders by some. Statistics say that nine out of...

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Stay inspired in your bodywork massage career

Like any long-term relationship, your massage career is going to go through it’s ups and downs. If you’ve been in this profession long enough, you already know this. Some days you’re flying high, knowing you’ve chosen the perfect career, and nothing in the entire world could be more fulfilling than...

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A Day In The Life Of A Massage Therapist

It’s not what you might think. Maybe you think it starts by being woken up by butterflies and holding crystals over belly buttons in the sun. Or maybe you think it’s the blood, sweat and tears of working on client after client and only bringing home a small chunk of...

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5 Ways to Thank Your Customers and Keep Them Happy

Gratitude is often underrated, especially in the business world. A great way to set yourself apart from the run-of-the-mill massage therapists is to say “thank you” to your clients in fun, creative ways. Make your gratitude known to those who keep you in business. Try one or more of the...

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Does Your Website Answer these 5 Critical Questions?

Nearly everyone gets their information from the internet these days. Most likely, you recognize this fact and probably have a website of your own to attract new clients. (STILL don’t have a  website for your massage business?! You’re at a terrible disadvantage.) Your massage practice website is the most effective...

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7 Ways Massage Scheduling Software drives Business Success

The scenario: Two potential clients just texted you to schedule an appointment - They were referred by your existing clients. Yay! You couldn’t respond right away because you were in the middle of a session. After your session ends, you immediately answer. By the time you check out your client,...

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6 Super Simple Ways to Increase your Online Massage Bookings

In this business, we are only as good as our bookings. A good massage therapist has a loyal following and a better one leverages this following to increase their appointments with online booking while still manages to spend quality time with the family. Take Rachel Beider. At 33, she owns...

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The 5 Second Rule: Website Content That Creates Bookings

5 seconds. That’s how long it takes for someone to decide whether to bounce off your website or stay. 5 seconds is about as long as it took for you to read the above sentence. Your website really needs to start with a bang. A hook. Pull people in. Here...

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Do THIS if you want more bookings from Facebook

Getting any new clients from your practice’s Facebook page? It’s not as difficult as you may think. But when we look at what most practices are doing, we see the majority simply ignoring the opportunity Facebook offers to drive new (and existing) clients back onto your table. Here’s an example...

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What's New & Coming Soon In MassageBook

What’s New: One-click posting of positive reviews to your Facebook page Drag and drop blocked time on all schedule views Business hours - “By appointment only” option added What we’re working on now: The new Promotions feature (coming soon!) Building a better, more effective Autopilot feature Improved appointment creation design...

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Discover the magic in knowing when to get help

What seems like not so many years ago, I was getting my massage practice in Atlanta off the ground. With a lot of hard work and consistent effort, I had grown my practice into a three room business and also had a corporate / event / mobile business that was...

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The SEO Checklist: 5 Tips for Massage Therapists

So you have your massage practice ready to go. Your company is staffed with licensed therapists eager to roll up their sleeves. You’ve signed a lease to an office and invested in massage supplies, tables and oils. You’ve prepared business cards, launched a website, designed a logo and even rented...

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Design a Massage Room That Inspires and Reflects Your Style

Customers can become loyal clients for two reasons: your awesome massage skills and the experience you provide - including your massage treatment room. Take Rafael O’Neil, who was once voted as the best massage therapist in Houston. His devoted clients flock from thousands of miles away just for a massage...

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How To Turn Online Visits Into Booked Appointments Easily

Every massage website’s main goal should be: getting booked appointments Of course, it’s designed to stand out among all other goals. But to one purpose: to turn online visitors into booked appointments. Consider the study that approximately 96% of online visitors that come to your website are not ready to...

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Do You Know How To Get More Repeat Clients?

Email marketing is regarded as the most cost-effective and beneficial way to market your massage therapy business. With many programs such as MailChimp and MassageBook, it is simple to create engaging and relevant email campaigns. It is also significantly less expensive than traditional print advertising. That being said, it’s important...

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4 Ways to Get Male Clients to Your Massage Practice

If I asked you to describe your typical massage client, what would you say? Chances are most of us would picture a woman… While men make up a portion of many massage clients, women are still the majority when it comes down to it. So - how do you get...

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4 Ways to Provide Outstanding Customer Service

Am I providing outstanding customer service? This is a question I ask myself often. It’s a question you should be asking yourself as well. Does your gut tell you that you’re coming up short? Providing outstanding customer service isn’t an option. In fact, customer service should be the foundation of...

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How Experienced Massage Practice Owners Get Repeat Business

Today, I want to cover a crucial step in any massage therapy or bodywork practices success – learning how to grow your repeat business. The first step to this is, of course, providing a great service. No kind of marketing can compensate for this. However, great service often isn’t enough....

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Boost Valentine’s Day Sales with Gift Certificates

Whether you just launched your massage therapy practice or you’ve been an established entity in your community for a while, it’s important to be constantly thinking of ways to promote your services to both new and existing clients. Each new season, special days of celebration, and the holidays provide you with...

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How to Setup Your Massage Practice for Success in 2017

Some struggle to find success following their dreams of becoming successful independent massage therapists or bodyworkers. The simple truth is that the ingredients for success are not complicated to understand. Where many fall down is in the “doing”. Today we’ll take a look at what it takes to build a...

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How to Give Your Brand a Voice

Just like your own unique voice identifies you as an individual, the voice you choose to send out into the universe defines your massage therapy practice. What is the tone of your practice’s voice? Is it sophisticated, high-end, and exclusive? Is it conversational and friendly? Is it serious and professional?...

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How to Win Against Competitors With Lower Rates

As a business owner, you have lots of concerns, responsibilities, and ideas vying for your time and attention every day.  When you’re not at your office, you’re thinking about your office. While some of your challenges may take preference over others, one real aspect of running your own massage therapy practice that...

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The Secret to More Repeat Bookings

Every business gets excited when a new customer walks through the door. The excitement grows when that customer completes their first purchase, and the experience is no different when your clients complete their first massage therapy session. However, getting the customer through the door for the first time is only...

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How to Make Your Marketing Copy Better

Words are powerful tools. You can use them to attract potential customers. They can arouse consumer interest in your massage therapy service. They can convert potential customers into paying clients. Copywriting uses words to persuade people to buy a product or service or to influence their beliefs in some way....

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Instantly Fix Your Pinterest Marketing with These 8 Easy Tips

From regularly emailing clients and prospects, mailing promotional postcards each season, social media and launching informative videos, to developing client loyalty and referral programs, there are countless creative and effective ways to continue to promote your massage therapy practice. While each marketing effort should be purposeful to attract new clients while...

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What Motivates Someone To Book A Massage?

Quick… you know your clients better than anyone; think of three reasons why someone would book a massage. Perhaps it is because they are experiencing lower back pain that is made better by massage. Maybe that person is an athlete and suffers many injuries, or maybe he or she just...

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How to Promote Your Practice With Facebook Ads

Paid advertising can be a burden for small businesses, especially massage therapists. More than likely, your budget doesn’t allow for big spending on major ad campaigns. This is where Facebook can help; it’s a great way to test out the advertising waters without breaking the bank. Running a Facebook ad...

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What Have You Learned From Your Best Clients?

Every day there are new opportunities to increase your marketing reach. You can run numerous campaigns, such as blogging, click ads, real commercial campaigns and events. As a massage therapist, you can also give out entry-level discounts and business cards, as you are providing a tangible health resource that your customers...

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One of the Quickest Ways to Make More Money as a Massage Therapist

We all know that the overarching goal behind massage therapy is to make clients feel more relaxed and free of unneeded tension. That goal is even the primary one for most massage therapists. The catch, though, is that massage therapy is a business that doesn’t flout the tenets of commerce. Massage...

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Mobile Massage Practices: Considerations When Starting Out

I just fielded a question today from someone who’s considering starting their own mobile massage practice. It was a good question, and as I was answering it, it occurred to me that it’s probably something a lot of you are asking yourselves. Is it a good idea to start an...

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3 Critical Things Massage Therapists Are Not Doing On Social Media

There’s no denying it. Social Media is a huge part of our everyday lives. It’s how we keep up with friends and family, the latest trends and most importantly, promoting our business online. People are checking out your profile, followers and “online personality” before they even book with you. Your...

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Massage therapist income calculator answers “what if?” questions

Introducing the Massage Therapist Income Calculator Quick link to the Calculator here In the end, every successful massage therapy practice has to abide by a single universal truth: Generate more income than is spent But you already knew that. But what you’re probably a little fuzzier on is exactly how much you make, how...

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3 Free Website Builders for Massage Practices

Who says having a website for your massage practice has to be complicated and expensive?   Gone are the days of having to pay someone an arm and a leg to set up an informative and visually appealing website.   It’s a whole new era in the world of web...

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Launch a Successful Mobile Massage Practice with These 3 Tips

Wanting to own your own practice, but can’t figure out how to get started?   Mobile massage may be the answer you’re looking for.   The list of pro’s is compelling: No office overhead, you can set your own hours, and mobile massage rates are often $100 or more for...

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How Davenport Massage used email marketing to double income

Is it possible to grow a massage practice by focusing on existing clients more than new clients?   Debbie Landis knows it is.   Debbie started her massage practice in 2012. After graduating massage school, she worked at a massage clinic in town for two years before she felt she...

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The Massage Therapist’s guide to Generating Income from Facebook

Can Facebook be used to drive new and existing clients into your massage practice? The short answer is “yes”. And getting Facebook to work for you is not as much as of a mystery as you may think…  When I ask most massage therapists if they use their Facebook business...

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How to get clients to complete massage intake forms before they show up

Since I retired as a massage therapist, I’ve gotten my fair share of massages.   It’s research, of course. 😉   Being in the business of helping therapists operate more successful practices, I can’t help but take mental notes during my experience of seeing a new therapist.   One thing...

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Who else wants the perfect music for their massage?

There’s no question music is an important part of creating a relaxing atmosphere in your bodywork or massage therapy practice. The right kind of music serves as a complement to massage and helps clients relax more deeply, allows recipients to enjoy their bodywork more thoroughly, and ultimately makes your job...

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5 Steps to an Efficient and Profitable Massage Practice

If you want to create a business plan from scratch, our infographic shows 5 key steps to a successful practice: **Attracting New Customers** The key to attracting customers is to have a comprehensive and accurate website where potential clients can learn more about your qualifications, the services you offer, and...

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Why you shouldn’t write a business plan for your massage practice

You’ve heard it before, haven’t you? “You should create a massage practice business plan before starting your business”. But let’s be real – precious few actually have a business plan for their massage practice, and those that do probably couldn’t find it if you asked them for it.  I’m going...

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The Truth About Gift Certificate Sales

Here’s a little secret: One of the easiest way to increase your income and grow your business is with Gift Certificate sales. Sure, you “kind of” realize that having a Gift Certificate program is a good idea, but what if I told you NOT taking it seriously was costing the...

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How to Convert First-Time Massage Customers into Loyal Clients

Repeat business is what makes a bodywork practice successful, as is obtaining referrals from those happy clients. Getting new clients in the door is only half the battle. Here are a few tips on how to keep them coming back again and again:   Communicate long-term value In order for...

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6 Steps To a Successful Massage Practice

Many books and articles have been written on how to build a successful massage practice. Unfortunately, the simplicity of the big picture gets lost in the many details. Today I’m going to boil it down to the basics every massage business owner needs to do to grow their practice in the modern...

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Tips for Branding your Bodywork Practice

There are many things to consider when branding your bodywork business. Do you want to brand yourself as professional? Do you want your brand to stand-alone with a logo, slogan, and mission statement? Where should you put your marketing dollars? To be sure you choose the correct path for your...

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How You Can Have More Referrals!

You’ve heard this good advice perhaps one hundred times: As a small business owner, you must “get out there” to network and forge strategic business partnerships. So now it’s 101 times. But before you release a long, anguished sigh, it may help to know that many massage therapists share your...

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5 Things Successful Massage Businesses Do Well

Is your massage practice not experiencing the growth you had planned for? Sometimes, the “If you build it, they will come,” method needs a little helping hand. Here are 5 things that successful massage businesses are doing well, and you should be doing too: 1. Create a Unique Experience for...

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ABMP’s “Every Body Deserves a Massage Week”: What It Is and How to Participate

A Brief History Every Body Deserves a Massage Week was started in 1995 by ABMP in order to unite the community of bodywork professionals to lend a “hand” (so to speak) to help those less fortunate. Now in it’s 20th year, ABMP is still encouraging bodywork professionals from all over...

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Tips for Growing Your Bodywork Business with Online Tools

Traditionally, Chiropractors, Coaches, Physical Therapists and General Practitioners have been among the best referral sources for massage therapists and bodywork professionals. However, they may not always recommend a therapist by name. It is up to you to find clients on the channels they utilize most. How are customers researching massage...

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How to Take Your Practice to the Next Level This Year

While the beginning of a brand new year is the perfect time to set goals and make plans for the continued growth of your massage therapy practice, each new season is also a wonderful launching pad to implement new initiatives to attract additional clients while maintaining the loyalty of established...

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Doing These Four Things Will Make You Better At Running Your Business

Even though no one might not have told you just how much of a juggling act it would be to launch and run your own practice, market your services to the community, build a loyal client base, continue to hone your professional skills, and maintain some semblance of a personal...

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How to Sell for the Non-Salesman

Even though there are industries where consumers aren’t surprised to find a sales representative urging the use of the company’s products and services, most shoppers appreciate the non-pushy approach. Promoting your business in this preferred way is both an art and a science. Take a further look to see how...

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How to Build and Market Your Email List for More Bookings

You need to think of your practice’s email list as a very necessary component to all the data you collect about your new, established, and potential clients. As you secure new email addresses, you’ll want to let the recipients know that you’ll periodically send them information about your services. Here’s...

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Marketing Massage With This Winning Strategy

Marketing massage and your practice isn’t as hard as you may think. Learn more about how to regularly attract new clients and how to get them on your massage table. The services you provide as a massage therapist are always welcomed, appreciated, and looked forward to by all of your...

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8 Tips to Plan Your Email Newsletter Strategy

As with all the marketing campaigns you initiate, launch, and manage for your massage therapy practice, you want to be sure you have a purposeful plan before you invest your time, creativity, and resources. This holds true not only for the content you regularly add to your website, the gift...

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Improve Your Email Marketing by Doing This One Thing

Before you can implement this one integral component into your massage therapy’s email marketing campaign, you must first have a solid understanding of what it is and how it can profoundly improve your email marketing efforts. What is list segmentation? Just like it sounds, list segmentation is the purposeful creation...

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How to Streamline Business Operations and Save

As you continue to increase your client base by reaping the benefits of the creative, consistent marketing campaigns you’ve developed, launched, and committed to, that doesn’t mean you should spend your hard earned money when and where it’s not necessary. You may already know why it’s a good idea to streamline your business operations, but are you aware...

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Why You Always Need To Run Email Marketing Campaigns

Of all the weapons in your online marketing arsenal, one of the absolute best ways to attract new clients and to ensure the loyalty of established ones is to create a consistent email marketing campaign. Here’s why you, with the assistance of MassageBook’s marketing tools, should strive to create connections with your clients...

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How to Compete in a Crowded Market and Win

There will always be other massage therapists vying for your same customers. That’s business, and that’s inevitable. While you may not have any control (initially) over new massage therapists coming into town or established ones never wanting to retire, what you do have control over is how you market yourself and compete....

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How Effective is Your Signage?

It doesn’t matter how much money you invest in your marketing efforts, it doesn’t matter how much you embrace social media to promote your massage therapy practice, and it doesn’t matter how many referrals you get…if your patrons can’t find your location!  Well-lit, easy-to-read, and properly placed signage is important not...

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Want to Market Your Services? Learn Where to Start

Although your current clients are your best source for marketing your massage therapy practice, it’s not their job to bring in new clients for you. That’s your responsibility. Keep providing world-class, exceptional services, and their referrals will come; however, you can’t afford to sit back and wait for them to refer you. Taking the time to...

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Why Yellow Page Ads May Not Be Worth It

Although the iconic Yellow Pages has been around for decades and was once the one highly-sought after platform for advertising, a lot has changed in how businesses market themselves these days.  Today most businesses turn to the Internet to advertise their products and services. While the Yellow Pages continue to be that...

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10 Ways to Market Your Practice on a Shoestring Budget

You (really) can do more with less. If the owner of your local print shop says you have to get the postcard design to him by Friday (and today is Wednesday), you’ll get that postcard created in those 48 hours faster than if you had 3 months. If you promised...

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6 Benefits of Using Google My Business to Attract New Clients

Google My Business is a convenient and user-friendly resource for both potential customers and businesses alike. Created by Google, this one-stop-shop makes it easy not only for potential new clients to find pertinent information about your massage therapy practice, but also for you to control info about your practice and monitor...

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3 Tips for Better Marketing Emails

Email marketing is one of the best ways to advertise your massage therapy services, your products, and any new promotions you may be running. Mastering the art of email marketing, however, can be a challenging feat. While it may seem quite simple, the fact is it takes strategic and purposeful planning...

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How to Cross Promote Like a Pro

Simply advertising your “buy one, get one free” at your front desk will limit the cards to be seen (and purchased) to only current customers (and the mailman). You’ve got to cross-promote.  Cross-promotion is the art and science of strategically sending your message out into the universe via various channels. Although everyone in your...

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How to Improve Your Email Newsletters

Want repeat clients? Keep them engaged and interested in your company and services. Even if you’re 100% confident that your exceptional massages will keep them coming back, seal the deal by keeping them educated on the value of massage therapy and aware of current promotions. Here are a few tips to creating a newsletter your clients will...

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What You Shouldn’t Do On Review Sites

While online reviews can be a dream come true as an easy way to increase your client base for your massage therapy practice, it can also prove to be a nightmare if you make common mistakes regarding them. Here’s a look at what not to do regarding online reviews: Don’t mistakenly think they are...

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How To Sell More Gift Cards Than You Ever Have Before

While the holidays are a great time to sell gift cards from your massage therapy practice, if you market them thoughtfully, you can successfully sell the most gift cards you ever have before!  Here are some easy ways to increase your gift card sales: Email marketing Whether your email list includes...

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Boost Your SEO With Local Citations and Attract More Clients

Online marketing is king in today’s business world. Without it, your small business may never reach its full potential. This is true of all industries, including massage therapy. Although massage therapy is built on person-to-person interaction, online marketing is vital to growing your client base. One of the most important...

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Does Your Marketing Influence Bookings?

Marketing is a major factor in building your client base. Not only do you need to get people in the door, but you also need to get them coming back again and again. In order to do this you must appeal to the strongest factor of decision making. While logic...

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Do This Now to Increase Bookings by Years End

One of the fastest and most effective ways to increase your bookings and fill up your schedule is by selling and/or distributing gift certificates.  You can offer them at different dollar amounts, use them for a “Buy 1 Massage, Get 1 Free” promotion, and/or bestow them to your most loyal...

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[INFOGRAPHIC] Do You Offer Gift Certificates?

Looking to boost sales this holiday season? Of course you are! Gift cards are a powerful way to increase sales and provide flexible gifting options for your clients. To really maximize your earning potential from gift cards, you really need to start promoting them now! More gift cards are sold...

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13 Ways To Improve Your Social Media For More Bookings

Having a credible social media presence is vital for every business looking to stand out in their field, and this absolutely stands true for massage therapists. Social media advertising is a proven and inexpensive way to increase business traffic. This article includes 13 ways for established and growing massage therapists to...

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Guide to Earning Awesome Online Reviews

As a massage therapist, client reviews are vital to the growth of your business, and online reviews are the new “word of mouth.” Without them, you won’t see the growth that’s possible with just a little effort. Keep reading to learn why online reviews are crucial to your success, and...

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You Had Me at "Hello!" ~ Building Your Personal Brand – Part 4

Because your particular chosen profession requires you: to meet with your clients in person, to engage in face to face conversations with them, to have them come to your brick-and-mortar location, and to physically touch them Your professional image plays thee leading role in the success (or failure) of your massage therapy practice. If...

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Imitation + Inspiration = Ingenuity: Building Your Personal Brand – Part 3

“No man is an island, Entire of itself, Every man is a piece of the continent, A part of the main.” These words of John Donne are as true today as they were when he first wrote them in the 17th century. Everyone’s connected; everyone’s a part of the whole. As a...

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Should You Refine Your Approach?

To really grow your massage practice and ensure that your marketing strategies are actually achieving their intended ends, you need to understand your clients more intimately. There’s no two ways about it. If you create blog content and circulate newsletters with great promotions and updates about upcoming services that you’re...

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How To Leverage Gift Cards For More Sales

If you’ve ever scrambled for that perfect gift come Christmas and felt increasingly nervous as December 25th rolled around, then you’re not alone. The fact that US consumers spent over 20 billion (with a “B”) on gift cards over the previous year shows that gift cards can help individuals as much as...

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How To Grow Your Practice Through Networking

In this generation almost everyone networks, even housewives. Although it isn’t complicated, if you are doing it for your business and not just for personal benefits, it does require a few extra steps to guarantee efficiency. There are many technical ways such as various blogging sites, Facebook and Twitter; just...

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How to Craft Your Elevator Pitch

Have you ever crossed paths with a stranger or potential client, been asked about your massage practice and given a less than ideal response? If so, this happens to the best of us and there are ways around it. Sometimes you know the ins-and-outs of your massage practice so well...

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Building Your Personal Brand – Part 2

This is part 2 of our Building Your Personal Brand series. Click here if you missed part 1. Another component of successful branding (and the joy you’ll experience in your life) is knowing where you want to be – and then purposefully designing a path to get there. If you don’t know where...

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How To Find The Right Clients To Work With

Wouldn’t it be great to be able to send that invitation to all your future clients and work only with the clients that deserve you, mesh with your lifestyle, work ethics and personality? That is the concept behind RVRP. Red Velvet Rope Policy is an extremely simple idea created by...

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How To Create Your Personal Brand – Part 1

This is part 1 of a new series we’re working on to help you get booked solid. This series will help you brand yourself and your practice – so you can show the world what an awesome massage therapist you are, and stand out from your competitors. Whether you are...

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7 Inexpensive Ways to Promote Your Practice

While it’s undeniable that word-of-mouth advertising from your established, loyal clients will fundamentally forever be the best, easiest, and low cost way to promote your practice, there are some additional, affordable, and effective ways (beyond being the very best massage therapist in town) to further boost your business. 24/7 Accessibility...

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How To Tell If You Are Winning

Ignoring your calling in life is like being stuck in quicksand. Not only do you fail to move forward but you also find yourself sinking. You miss out on so many opportunities as well as the rewards that come with them. It affects everything from your happiness to your health...

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How To Setup Google+ For Your Practice

Google+ is increasingly becoming a must-have feature for businesses of all walks of life looking to expand. As a social networking tool and way to expand your outreach to clients, Google+ has been the premiere social media platform for businesses for the last three years. In addition to getting active...

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Are You Doing This With Your Social Media?

Social media is a convenient way to expand your massage practice in a way that’s both inexpensive and value-offering to clients. Getting the word out about your practice’s credentials and services can really be streamlined through the networking and online marketing that social media makes possible. The Value of Social...

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How To Create A Brand And Messaging People Care About

If you’re thinking about expanding your massage practice you might want to consider branding from the bottom-up, then look for ways to hone a brand identity that gets results. Today’s clients are barraged with commercials, signs, and salespeople pulling them in a million different directions in an attempt to win...

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6 Often Forgotten About Ways To Grow Your Practice

Growing your practice as a massage therapist starts with solidifying your core values and establishing a clear purpose for the ways in which you want your practice to expand. Think about it – wouldn’t a trip or meeting with a clear rationale, time and place have a better chance of...

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How to Partner with a Chiropractor

Massage therapists and chiropractors often unnecessarily compete with one another, when in fact, the opposite should be true. When combined, the two fields complement each other well and allow patients to experience a more comprehensive care program. In addition to the patient’s well-being, a partnership with a chiropractic office can...

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Why Your Practice Needs Core Values

It can be hard to imagine a business being successful in the long term without having core values. This is especially true with massage therapy. Why? Because massage therapists help others and deliver a service that improves the quality of life for their clients. So what are core values as...

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How To Setup A Facebook Page For Your Massage Therapy Practice

Facebook is currently the biggest social media site in the world, with millions of active users and more joining every day. The average user may log into their Facebook account five times a day! What does this mean to you as a massage therapist? This is where potential customers are...

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Are You Doing This To Get Found In Your Market?

You may not be familiar with what a “business citation” is, but I bet you inadvertently know the major citation sources. Surely you’ve heard of websites such as Yelp, Yahoo! Local and Yellow Pages right? Well, those are three of the many citations directories. A business citation listing is essentially...

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Creative, Low Cost Marketing Ideas for Massage Therapists – Part 1

Growing a business can be challenging. As a massage therapist you’re concerned with your clients wellness first and foremost, but in order to be successful you need to also be concerned with the wellness of your business. Excellent hands-on skills are not enough to grow your business. Ultimately you’ll need...

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7 Ways To Use Yelp To Grow Your Massage Therapy Business and Book More New Clients

If you’re looking to grow your massage therapy business, you need to attract more local clients to try your services. Yelp is one of the most powerful resources on the Internet for massage therapists who want to market their business. It is like an online word-of-mouth engine! Yelp can help...

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Friday Focus – Pani Tantiseri

Pani Tantiseri - **NYC THAI MASSAGE New York City** Favorite healthy food?  Pad Thai J Favorite indulgence? Coffee. I would definitely say it’s my aphrodisiac. Favorite movie/book? My recent ****book: **“**Start Something That Matters” Favorite music for doing massage?  “Temple of Love” by Rasa Favorite music to listen to?  Any...

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No shows? No more excuses.

Client no-shows cost you money and disrupt your schedule. And how about those awkward follow up conversations with the client? Not fun. Welcome to another useful MassageBook tool we’ve created to help your business run smoothly and let you focus on your clients and less on other stuff. MassageBook SMS...

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Let’s get that MassageBook profile done already!

Are you on MassageBook yet? Maybe you started that profile but didn’t finish because you just weren’t sure you needed an online presence, didn’t know if you’d have to pay for something or just didn’t have time to think about it? Well, we’re here to encourage you to finish that...

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4 tips to stay ‘spring-y’ during stressful season

Although spring is arriving and it is refreshing to feel some warm air and see bright flowers, April is actually a very stressful month. Hence, April is also “Stress Awareness Month” – and for very good reason! In addition to “Tax Day,” businesses tend to gear up for a big...

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MassageBook opens new "iKnead" store for products!

Professional massage products right in MassageBook?! Uh-huh. Oh yeah. But you know the coolest thing? You can use the “2Bucks” you’ve earned from completing your MassageBook profile to help pay for any of your purchases. Wait, did you just say you don’t have a MassageBook profile yet? You better get...

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Friday Focus – Scott Gould, Hand Over Hand Massage & Wellness

Scott Gould - **Hand Over Hand Massage & Wellness, **Loves Park, Ill. Favorite healthy food? I just polished off a bag of baby carrots as I reached this question. Favorite indulgence? My indulgence shares the same name. Indulgent Trail Mix. Favorite activity? Actually, I am just going to refer you...

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We Just Changed How People Search for Massage

We have been busy helping with the No. 1 problem you told us you’re looking to solve: You’re looking for more clients. Guess what? They’re looking for you too. It’s true. We’ve seen an exponential increase in the traffic to the MassageBook search site from people who are looking for...

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Are you ‘Pinteresting?’

Question: How many references to Coconut Oil are on Pinterest? Answer: Who cares? The point is that you’re wondering and probably now looking – and even buying – coconut oil because you learned from various pins that it has tons of everyday uses PLUS is great as a massage oil...

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