You may not be familiar with what a “business citation” is, but I bet you inadvertently know the major citation sources.
Surely you’ve heard of websites such as Yelp, Yahoo! Local and Yellow Pages right? Well, those are three of the many citations directories.
A business citation listing is essentially a profile for your business that includes basic information such as name, address, phone number and other basic information.
So why would you even care and what does this mean for your massage therapy business? At a high level, there are three advantages such as exposure, earning trust and boosting your brand in the search engines.
Creating listings on the major directories can increase the online visibility of your business. Each listing you create provides another opportunity to be found locally by consumers looking for your massage therapy services.
You may have a website or a business profile that you use. That’s great! But, I bet it’s not generating the traffic you would like, right? This is a great reason why you should get listed on popular directories – because they DO generate lots of traffic! Use that to your advantage!
Think about when you Google something, you normally always see websites like Yelp and Yellow Pages at the top of the results. Millions of searches are performed each month on popular directory websites, leverage this to your advantage. Having profiles on these sites gives you a chance of nabbing a little slice of their traffic, giving your massage therapy practice the extra attention it deserves!
Consumers do business with folks they trust, especially in the massage therapy industry. Many massage therapists have built their business on earning great reviews on popular directories.
When you search for a mechanic, which shop are you more likely to call? The one with hundreds of 5 star reviews or one with none, or worst, one that isn’t even listed?
Make it easy for potential customers to see how great you are! Get listed and make asking for reviews part of your everyday business tasks.
Outside of consumers, web directories and search engines look to see where you’re listed as well. The more places you’re listed, the more search engines and other directories trust the accuracy of your information.
Get SEO Value
As mentioned above, the more you’re listed, the easier you can be found by those looking for massage therapy services online.
Getting listed can carry a lot of SEO (search engine optimization) value. For example, if you have consistent information across all the major business citation directories, search engines such as Google will know you’re a real business, not just a website.
This validation and trust can have a positive effect on your website rankings. It can also provide an opportunity for you to rank for popular keyword searches such as “massage therapist” in your area. For example, Google often favors businesses that are listed in lots of places and feature glowing reviews. Here is an example of the “map pack” listing results for a local “massage therapist” search on Google.
Can you imagine the impact being listed on the first page of results when someone searches for your services could have on your business?
There are many benefits to getting listed on popular business directories. Having the coverage can help you build your massage therapy practice by making it easy for customers to find you.
Want to get started? Get listed for free on MassageBook’s directory
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- Author: Mark Volkmann
- Published: July 28, 2014