3 Types of Massage Therapy Specialties that will be in Demand

We all say we’re passionate about our massage career. But picture yourself in the next 10 years. What does it look like? Are you still treating the same types of clients with the same skills you learned in your massage course? Or Have your ventured out learning different types of...

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How to get clients to complete massage intake forms before they show up

Since I retired as a massage therapist, I’ve gotten my fair share of massages.   It’s research, of course. 😉   Being in the business of helping therapists operate more successful practices, I can’t help but take mental notes during my experience of seeing a new therapist.   One thing...

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What every massage practice owner should know about their clients

I started Massage Warehouse out of my massage practice in Atlanta in 1998. Eight years later, in 2006 when I moved on, Massage Warehouse was the largest seller of massage products to bodywork professionals in the country. “Home base” was a 75,000 square foot warehouse with just under 100 employees...

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Why you shouldn’t write a business plan for your massage practice

You’ve heard it before, haven’t you? “You should create a massage practice business plan before starting your business”. But let’s be real – precious few actually have a business plan for their massage practice, and those that do probably couldn’t find it if you asked them for it.  I’m going...

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