Did you know that in 2020, more men got a massage than women? It’s true! AMTA reported that 22% of adult men received a massage in the last year compared to 20% of women.
Now that you know that fun fact, there’s no reason your massage practice shouldn’t put just as much focus and attention on selling gift certificates for Father’s Day as you typically do for Mother’s Day.
Let’s spread the gift of health, wellness, and relaxation to dads everywhere this year!
To help you sell more Father’s Day massage gift certificates, we created five social media marketing posts, including captions and graphics, that you can download for free and share up until Father’s Day (June 20th). Each one focuses on a different selling technique so that you can reach a wider audience of dads.
1. Stress the benefits of massage for the newbies
Copy and paste this caption: Your dad may not know just how amazing massage can be for his overall health. Get him started on a wellness journey this Father’s Day! Buy a massage gift certificate for Dad now: [insert link to your website]
2. Have some fun with stereotypical gifts for Dad
Copy and paste this caption: Let’s be honest… new golf balls aren’t going to help Dad’s game get any better. Try something new this year: give him time to rest and relax! A massage is a great way to pay him back for all the times you stressed him out. Buy a massage gift certificate for Dad now: [insert link to your website]
3. Get your audience engaged
Copy and paste this caption: Since Father’s Day is coming up, I thought I’d ask: What’s the best piece of advice your dad has ever given you? Enlighten me in the comments!
While we’re on the topic, here’s the best piece of advice I can give you: Thank Dad for all his wisdom with a massage gift certificate. He’ll love the chance to finally put his mind at ease. Start shopping now: [insert link to your website]
4. Count down the days for those last-minute gift-givers
Copy and paste this caption: Father’s Day is only 2 days away! Win “best gift of the year” with a gift certificate for a 60-minute massage. Dad’s aches and pains will thank you later. Get relief for Dad here: [insert link to your website]
5. Tug at the heartstrings
Copy and paste this caption: If your dad has been overworked and under-thanked, this Father’s Day is the perfect time to express how much you love and appreciate all that he’s done for you and your family. Whether’s he’s biological, step, adopted, or just a father figure, massage is a wonderful way to show your gratitude and to make him feel special. Buy a massage gift certificate for the hero in your life: [insert link to your website]
Here’s to a Father’s Day filled with more dads getting on your massage table!
Need help getting started with gift certificates on MassageBook?
- Author: Amber Ludeman
- Published: June 03, 2021