Facebook is currently the biggest social media site in the world, with millions of active users and more joining every day. The average user may log into their Facebook account five times a day!

What does this mean to you as a massage therapist? This is where potential customers are spending their time!

Why Should You Have A Facebook Business Page?

Social media is used every day by people of all ages, all over the world. If you want to increase your social media presence, it makes sense to go with the network that has the most active users, and that continues to be Facebook.

Not only that, but Facebook business pages are one of the most powerful and versatile social media tools out there. You can set up a basic business page for free, and there are tons of tools out there to help you customize it and make it uniquely yours.

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For example, MassageBook offers a Facebook Integration that enables you to add a service menu, business information, reviews and even online booking right in your Facebook business page!

Cover The Basics First

You can’t just throw up a page and forget about it, not if you hope use it to increase business. It is important to put thought into your page and to keep it current. Here are some basics:

Cover photo and profile photo – This is the first thing your audience will see, so make it count. Use your logo or picture of yourself. Logo’s are great for branding but massage therapy is a personal experience, so a picture of you might work well. Try testing both!

About section – This tends to get neglected, but it is so important. Make it clear and informative, anyone reading it should come away with a clear idea of who you are and what you do. Also add your contact information – phone number, link to website and physical address.

Tabs – Tabs are a useful feature that can be customized to suit your needs. There are four visible tabs, but you can add many more. The first tab always shows photos and other tabs can be used to perform a variety of functions. Add photos of your practice, massage table, community involvement etc. You can make use of the many apps available for Facebook pages through third-party sites.

Your wall – People who have liked your page will see your posts in their newsfeed. This is your opportunity to engage and provide informative, meaningful content for your viewers. This should not be used as a way to barrage your fans with tons of self-promotional posts. This will result in viewers blocking your posts, or your whole page!

Conversion opportunity – Since you’ll be posting so much awesome stuff, you’ll begin to earn visits to your page, make sure you have a means for those visitors to take action. Including your phone number, services offered, pricing and even a “Book Now” button (MassageBook gives you this feature for free!). If they’re on your page, they may “knead” help (see what I did there), so make it easy for them to book an appointment with you.

Leverage Facebook Ads To Drive Traffic

Facebook Ads are incredibly powerful, because they can be so well-targeted. When you create an ad, you can narrow down who sees it by location, age group or other demographics, interests, hobbies and occupations. Because these ads use such specific targeting tools, you can be assured that your ad will get in front of the right audience, making them a cost-effective way to market your massage therapy business.

You can run ads to let people know about your massage therapy services, sales, specials and other news – such as grand openings, new services, blog posts and additions to your team.

The best thing about Facebook Ads is that they are inexpensive compared to other types of local advertising, such as direct mail, radio ads, yellow pages and billboards. Facebook ads can effectively market your business for just a dollar a day!

Keep It Engaging

One of the best things you can do with your Facebook business page is engage with your audience. This is a great way to build loyalty and increase customer satisfaction. Providing useful content, responding to comments and questions, asking questions and getting feedback are all ways to engage with your fans. Not only that, but there is a wealth of information that can be gained from the feedback that you will receive on your site, information that you can use to improve your business and increase sales.

Your Facebook business page is also a great tool to drive traffic to your business blog or website. You can share your latest blog post on Facebook and drive traffic to your site. You can also us Facebook to run contests and promotions. For example, “liking” your Facebook page for a chance to win a free massage.

Your page can become a powerful marketing tool when used wisely. The only thing worse than not having a Facebook business page is not using it!