Updated June 23, 2020
You have probably heard this a time or two, but Facebook is the biggest social media site in the world. To Gen X, Millennials and Baby Boomers, Facebook (and Instagram—which is a part of the Facebook company) is nearly just an extension of an appendage. The daily users are now in the billions, and new features and improvements are rolled out on a regular basis.
Facebook is where potential customers are spending lots of time, so it’s no mystery why setting up a Facebook business page is beneficial for your massage therapy practice. It’s one of the most powerful and cost-effective tools for marketing to new and existing clients. This cannot be overstated!
Why Should You Have A Facebook Business Page for Your Massage Therapy Practice?
Social media is used every day by people of all ages, all over the world. If you want to increase your social media presence, it makes sense to go with the network that has the most active users, and as we just mentioned, that continues to be Facebook.
Not only that, but Facebook business pages are one of the most powerful and versatile social media tools out there. You can set up a basic business page for free, and there are tons of tools out there to help you customize it and make it uniquely yours.
For example, MassageBook makes it easy for you to add an online booking button to your Facebook page and track which clients book with you through it.
Cover the Basics First
You can’t just throw up a page and forget about it, not if you hope use it to increase business for your massage practice. It is important to put thought into your page and to keep it current. Here are some basics:
Cover photo and profile photo: This is the first thing your audience will see, so make it count. Use your logo or picture of yourself. Logos are great for branding, but since massage therapy is a personal experience, a picture of you might work well. Try testing both!
About section: This tends to get neglected, but it is so important. Make it clear and informative. Anyone reading it should come away with a clear idea of who you are as a massage therapist and what it’s like to visit your massage practice. Add your contact information, including a phone number, link to your website and physical address.
Posts: People who have liked your page will see your posts in their newsfeed. This is your opportunity to engage and provide informative, meaningful content for your viewers. This should not be used as a way to barrage your fans with tons of self-promotional posts. This will result in viewers blocking your posts or your whole page!
Conversion opportunity: Since you’ll be posting so much awesome stuff, you’ll begin to earn visits to your page. Make it easy for them to find out how to book an appointment with you. List your phone number, services offered, pricing, and even a link to your online booking availability.
Leverage Facebook Ads to Drive Traffic
Facebook Ads are incredibly powerful because they can be so well-targeted. When you create an ad, you can narrow down who sees it by location, age group or other demographics, interests, hobbies and occupations. Because these ads use such specific targeting tools, you can be assured that your ad will get in front of the right audience, making them a cost-effective way to market your massage therapy business.
The best thing about Facebook Ads is that they are inexpensive compared to other types of local advertising, such as direct mail, radio ads, yellow pages and billboards. Facebook ads can effectively market your business for just a dollar a day!
You can run ads to let people know about your massage therapy services, sales, gift certificate promotions, and other relevant news.
To run ads the easiest way, you can click the “Boost post” button. This allows you to set a budget and demographic information for those who will see your post. You will choose a goal for the post, and we recommend only boosting posts with the goal of “website traffic” or “conversions” or “messages.” These provide real business outcomes. Choosing something like “reach” or “engagement” has its merits but are not necessarily linked to revenue.
If you boost a post with the goal of website traffic, you want to ensure it has 1) a clear call to action and 2) a clickable link or image to a website.
Ready to run your first Facebook Ad? Learn more about how you can use them to promote your massage therapy practice here.
The most engaging type of content on Facebook (and Instagram) is video. This has been confirmed since 2019 and is likely to only grow in popularity. However, you don’t need to hire an expensive videographer to get the benefits.
You can jump in front of your smartphone and answer FAQs, talk about particular services or products, or give updates about your practice. People are likely to watch, like and comment on videos, which means more reach for you!
However, be careful about reposting a bunch of videos from others. You want to create original content whenever possible.
Keep It Engaging
One of the best things you can do with your Facebook business page is engage with your audience. This is a great way to build loyalty and increase customer satisfaction. Providing useful content, responding to comments and questions, asking questions and getting feedback are all ways to engage with your fans. Not only that, but there is a wealth of information that can be gained from the feedback that you will receive on your site, information that you can use to improve your business and increase sales.
Your Facebook business page is also a great tool to drive traffic to your business blog or website. You can share your latest blog post on Facebook and drive traffic to your site. You can also us Facebook to run contests and promotions. For example, “like” your Facebook page for a chance to win a free massage.
Your Facebook business page can become a powerful marketing tool for your massage practice when used wisely. The only thing worse than not having a Facebook business page is not using it!
- Author: Mark Volkmann
- Published: July 30, 2014