Updated June 7, 2021
Despite all the rage over TikTok this past year (because who can argue with those dances?) - and the continued growth of users on Snapchat and Instagram - the social network with the biggest audience and the largest reach remains Facebook, the biggie of social media.
And that means you need to be there. At least your massage practice needs to be there. The daily users of Facebook are well into the billions, and new features and improvements are rolled out on a regular basis.
Facebook is where your potential customers are spending a lot of time, so it’s no mystery why setting up a Facebook business page is beneficial for your massage therapy practice.
It is absolutely one of the most powerful and cost-effective tools for marketing to new and existing clients.
Why you need a Facebook page for your massage business
Social media is used every day by people of all ages, all over the world. If you want to increase your social media presence, it makes sense to go with the network that has the most active users, which continues to be Facebook.
Not only that, but Facebook business pages are one of the most powerful and versatile social media tools out there. You can set up a basic business page for free, and there are tons of tools to help customize it and make it uniquely yours.
In fact, MassageBook makes it easy for you to add an online booking button to your Facebook page and track which clients book with you through Facebook, so you can see just how useful it is to your growth.
Cover the Basics First
You can’t just throw up a page and forget about it, not if you hope to use it to increase business for your massage practice. It is important to put thought into your page and to keep it current. But that’s not hard to do, so here are some basics to remember:
Cover photo and profile photo: This is the first thing your audience will see, so make it count. Use your logo or picture of yourself. Logos are great for branding, but since massage therapy is a personal experience, a picture of you is a great option as well. Try testing both!
‘About’ section: This tends to get neglected, but it is so important. People like stories, and the “About” section is your story, so make it count. It should be clear and informative but also interesting and a little personal. Anyone reading it should come away with a clear idea of who you are as a massage therapist and what it’s like to visit your massage practice. Add your contact information, with a phone number, links to your website and the physical address of your practice.
Posts: People who have liked your page will see your posts in their newsfeed. This is your opportunity to engage and provide informative, meaningful content for your viewers. This should not be used as a way to barrage your fans with tons of self-promotional posts. This will result in viewers blocking your posts or your whole page!
Conversion opportunity: Since you’ll be posting so much awesome stuff, you’ll begin to earn visits to your page. Make it easy for them to find out how to book an appointment with you. List your phone number, services offered, pricing, and even a link to your online booking availability.
Facebook ads will drive traffic
Facebook ads are incredibly powerful because they can be so well-targeted. When you create an ad, you can narrow down who sees it by location, age group or other demographics, interests, hobbies and occupations. Because these ads use such specific targeting tools, you can be assured that your ad will get in front of the right audience, making them a cost-effective way to market your massage therapy business.
The best thing about Facebook Ads is that they are inexpensive compared to other types of local advertising, such as direct mail, radio ads, yellow pages and billboards. Facebook ads can effectively market your business for just a dollar a day!
You can run ads to let people know about your massage therapy services, sales, gift certificate promotions, and other relevant news.
To run ads the easiest way, you can click the “Boost post” button. This allows you to set a budget and demographic information for those who will see your post. You will choose a goal for the post, and we recommend only boosting posts with the goal of “website traffic” or “conversions” or “messages.” These provide real business outcomes. Choosing something like “reach” or “engagement” has its merits but are not necessarily linked to revenue.
If you boost a post with the goal of website traffic, you want to ensure it has 1) a clear call to action and 2) a clickable link or image to a website.
Ready to run your first Facebook Ad? Learn more about how you can use them to promote your massage therapy practice here.
Post Videos on Facebook
The most engaging type of content on Facebook (and Instagram) is video. This has been confirmed since 2019 and is likely to only grow in popularity. However, you don’t need to hire an expensive videographer to get the benefits.
You can jump in front of your smartphone and answer FAQs, talk about particular services or products, or give updates about your practice. People are likely to watch, like and comment on videos, which means more reach for you!
However, be careful about reposting a bunch of videos from others. You want to create original content whenever possible.
Keep Content Engaging
One of the best things you can do with your Facebook business page is engage with your audience. This is a great way to build loyalty and increase customer satisfaction. Providing useful content, responding to comments and questions, asking questions and getting feedback are all ways to engage with your fans. Not only that, but there is a wealth of information that can be gained from the feedback that you will receive on your site, information that you can use to improve your business and increase sales.
Your Facebook business page is also a great tool to drive traffic to your business blog or website. You can share your latest blog post on Facebook and drive traffic to your site. You can also use Facebook to run contests and promotions. For example, asking the audience to “like” your Facebook page for a chance to win a free massage is a perfect win-win strategy for your practice as well as your social media presence.
Your Facebook business page can become a powerful marketing tool for your massage practice when used wisely. The only thing worse than not having a Facebook business page is not using it!
If you’re still a little overwhelmed with where to get started, we suggest with the simple steps of creating your business Facebook page, completing the Facebook About section, and then adding a “Book Now” page with your business’s service menu to your Facebook page using MassageBook’s single step solution.
Nothing to it now but to do it!
- Author: Mark Volkmann
- Published: July 30, 2014