Massage Marketing Tips for Winning Over Clients

If you own a massage therapy practice, you know how important it is to consistently attract quality clients to your business. But, you also know how hard this can be, especially when dealing with many other responsibilities as a small business owner.

If you’re struggling to bring in a healthy number of new and regular clients, keep reading. This guide outlines seven massage marketing tips to help you win over massage therapy clients.

How to Win Over Clients

It can be hard to stay ahead of the competition and attract new clients to your massage therapy practice. The good news is that you can take many steps to make this process easier. Start with the seven strategies listed below:

1. Provide Specials

Everybody loves a deal, and your potential massage therapy clients are no exception. If someone has been on the fence about contacting you for a massage, finding out that you’re offering a special could be the push they need to reach out and book an appointment.

You can run all kinds of specials, from a discount for new clients to a referral program that rewards loyal customers for recommending your practice to others.

Themed specials based on holidays are a no-brainer as well. Christmas, Valentine’s Day, and Mother’s Day are can’t-miss events, but keep checking the calendar throughout the year for other opportunities clients won’t want to miss.

2. Prioritize Good Customer Service (This Means Digitally, Too!)

The quality of customer service you offer can make or break your massage therapy practice.

If people are satisfied with your attentiveness and service, they’ll be more inclined to return for additional appointments. They’ll also be more likely to recommend your practice to their friends and family.

Don’t forget that the customer service umbrella covers much more than just how you treat clients in person. It also includes the atmosphere of your facility, the ease with which clients can book and change appointments, and the user-friendliness of your website.

3. Use Client Intake Forms

Client intake forms make it easier for you to provide a higher level of customer service.

Client intake forms aren’t just for collecting contact information or learning about a client’s medication regimen. They’re also powerful tools that, when used correctly, can help you set yourself apart from other massage therapists.

Detailed client intake forms help you learn more about each client before working on them. For example, you can find out what massage techniques they like best and where they’re experiencing pain or tension. You can also ask whether someone minds occasional chatter during their massage, if they enjoy listening to music, or if they prefer silence.

4. Network by Being Active in Your Community

Get involved in your local community. The more you are, the easier it will be to get people interested in checking out your massage therapy services.

Don’t isolate yourself in your office and avoid interacting with the public. Instead, get out there and meet others, from potential clients needing bodywork to entrepreneurs who can help you grow your business.

Pay special attention to those who offer services similar to yours. For example, it might benefit you to reach out to a local health food store and propose collaborating on an upcoming campaign. Your clients could get a coupon to use at their store, and their customers could get a coupon for a discounted massage with you.

5. Encourage Participation and Communication

It’s easier to win over massage therapy clients if you make it clear you want to hear from them during their sessions.

Encourage your clients to let you know if they want you to change anything about their massage experience. For example, is the pressure too much or too little? Does the volume of the music need to be turned up or down? Is the scent of the essential oils too strong or just right?

Ask them to provide feedback after their appointment too. You may even want to send out review requests to make this easier.

Don’t shy away from feedback, both positive and negative. The more you hear from your clients, the easier it is to adjust your practice and tailor your services to suit their needs better.

6. Be Transparent

These days, customers value transparency more than ever before. So be as open as you can with your clients, and don’t be afraid to tell them when a request is outside the scope of your practice and training.

Some massage therapists struggle with transparency because they don’t want to be seen as unqualified and worry that it will cause clients to seek help elsewhere. But, in most cases, it increases trust between the therapist and client, which leads to a stronger and more successful relationship.

7. Create Client Treatment Plans

The more individualized your massage therapy services are, the better. If clients know they are getting a personalized treatment plan, they’ll be more inclined to keep coming back to you.

Your treatment plans should focus on each client’s unique goals. They should also include information about how many sessions you recommend, how long each session should be, and what the client should do at home between sessions to maximize results.

Win Over Clients With MassageBook

From regularly offering specials to creating personalized client treatment plans, there are many ways you can win over massage therapy clients. Keep these massage marketing tips in mind to grow your practice and set it up for long-term success.

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