Any marketing-savvy massage therapist knows that Valentine’s Day is one of the best times of the year to promote your services and products in unique ways that go beyond just selling gift certificates. It’s the perfect opportunity to engage with both new and existing clients in outside-the-box ways — all while adding a nice boost to your monthly income!
February 14th will be here before you know it, so we recommend doing everything you can in between your busy schedule to take advantage of the opportunities at hand.
To help you have a highly successful and more profitable Valentine’s Day, we put together a list of creative massage marketing ideas that you can start implementing today.
1. Spread the Love, Share the Love
The importance of positive Google reviews for your massage therapy business cannot be overstated. They can help boost your local rank in search results and can greatly influence whether or not new clients choose to book with you.
To help you collect more reviews — while giving something back in return — offer a 15% service discount to current clients who leave you a Google review during the first two weeks of February.
Not only will you be improving your online reputation, but you’ll also be giving clients a little extra incentive to book again soon.
If you’re looking for a simple way to ask clients to review you on Google, MassageBook makes it easy with a premade marketing email that you can update to your liking and send in no time.
2. Host a Social Media Gift Certificate Giveaway
Get your clients engaging with your practice on Facebook, Instagram, or any other channels you actively use. Host a caption contest for a funny Valentine’s Day-themed photo, or ask your social media following to share their favorite Valentine’s Day memory from childhood. Whatever you choose, reward the winner with a gift certificate that they can give to their sweetheart.
Need help with giving away a gift certificate in MassageBook? Check out these steps in the Help Center.
3. Teach a Virtual Session for Couples Only
Go virtual and teach an online wellness class for couples who want to learn simple massage techniques that they can perform on one another while keeping their distance at home. Instead of giving them a crash course in all things massage, focus on major pain points like the shoulders and neck.
While MassageBook doesn’t offer the ability to host virtual sessions at this time, you can still list the service on your MassageBook website so that a date and time can be booked online by a member of the couple.
4. Partner Up With a Local Business
Work with a local business to create and offer an expansive Valentine’s Day package that includes an appointment with you. Think products and services that pair nicely with the special occasion, like candles, flowers, beauty products, candy, or cooking classes.
5. Run a Singles Only Massage Promotion
Valentine’s Day doesn’t always have to be geared toward couples. In fact, it’s a great time to show new clients that massage always makes the perfect choice for quality me time.
Run a promotion that offers new clients 20% off their first service, and encourage them to act quickly by limiting it to the first five new clients who book in February.
First time running a promotion in MassageBook? Watch this step-by-step video on how to create your own custom deal.
6. Put Out a Mystery Bowl From Cupid
Write Valentine’s Day cards from Cupid, and place them in a bowl next to a bottle of hand sanitizer at your checkout area. After each client’s appointment, have them wash their hands, reach into the bowl, and pull out a card of their choice. Some can be as simple as just a thank you for being a loyal customer, while others can include a discount or free add-on that can be applied at the client’s next appointment.
7. Suprise Clients With a Complimentary Online Booking Add-On
Nothing says Valentine’s Day quite like a bouquet of roses. Suprise and delight all your clients who book online by setting up a complimentary rose aromatherapy add-on in your MassageBook service menu. Just set the price to $0, apply it to all your services, and watch your clients walk away feeling refreshed after you indulge their senses with a Valentine’s Day treat!
Here’s to showering your clients with love in fun, charming ways this Valentine’s Day!
Now go get to work, Cupid.
- Author: Amber Ludeman
- Published: January 26, 2021