Updated January 10th, 2023

Any marketing-savvy massage therapist knows that Valentine’s Day is a prime time to promote their services in unique ways beyond just selling gift certificates. It’s a golden opportunity to engage with new and existing clients in outside-the-box ways — all while adding a nice boost to your bottom line!

February 14th will be here before you know it, so we recommend doing everything possible to take advantage of the opportunities at hand. To help you have a highly successful and profitable Valentine’s Day, we’ve put together a list of creative ways you can promote your massage business. Consider us your friendly in-house marketing team 😉

1. Spread the Love, Share the Love

When was the last time you booked a service of any type without reading the provider’s reviews online? Chances are slim these days, right? So that’s why you cannot neglect your business’s reviews, either. Positive Google reviews will help you stand out from the competition and give your potential clients a great idea of what they can expect from your services. Plus, they can also add a boost to your local search ranking.

Incentivizing clients to write reviews makes a huge difference. So try offering a 15-20% service discount to current clients who leave you a Google review during the first two weeks of February. Not only will you be improving your online reputation, but you’ll also be giving clients extra motivation to book again soon.

Suppose you’re looking for a simple way to ask clients to review you on Google. In that case, MassageBook makes it easy with a ready-to-send marketing email that you can modify to your liking.

2. Host a Social Media Gift Certificate Giveaway

Social media continues to be a highly effective way to connect with your clients and reach your target audience. But it’s essential to keep your social media fresh, which means getting people to share your content.

One great way to do this is to host a social media giveaway. For example, host a caption contest for a funny Valentine’s Day-themed photo, or ask your followers to share their favorite Valentine’s Day memory from childhood. Whatever you choose, reward the winner with a gift certificate they can give their sweetheart (or use to treat themself).

Remember: comments and shares are crucial to driving organic traffic to your content, so you’ll want to focus on generating as many of them as possible.

Wondering how to choose a winner? The easiest way is to copy and paste all entries into a spreadsheet (so they’re numbered) and then go to random.org to generate a random number. Then choose whoever lands in that number’s cell.

Need help giving away a gift certificate via MassageBook? Check out this step-by-step help article.

3. Teach a Couples Massage Class

Now that we’re back to full strength for in-person gatherings, why not consider hosting a unique Valentine’s Day event for clients and their significant others? For example, teaching a couples massage class could be a great way to connect with current and new clients alike. You can cover the basics of massage therapy and focus on the head, neck, and shoulders. The more people engage with bodywork in their everyday lives, the more likely they’ll view your services as necessary for their routine self-care.

4. Pull Out All the Stops for “The Works” Package

Valentine’s Day is a great time for couples to indulge, with many wanting to share an experience rather than only sharing some chocolates. Try introducing a robust new package that features your most luxurious services and add-ons. Want to take things up an extra notch? Partner with a local florist to provide fresh roses and a local bakery to provide delicious sweets for the lucky couple.

Volume is probably not the best bet here, though. You may want to book no more than one a day for a week or two, but you can charge a premium price and make the experience unforgettable!

5. Promote Self-Care for Singles

You don’t always have to gear Valentine’s Day toward couples only. It’s also an excellent opportunity to show new clients that massage therapy is a no-brainer choice for spending quality me time.

Offer new clients 20% off their first service, and encourage them to act quickly by limiting the promotion to the first five new clients who book in February.

To create a custom promotion in MassageBook, go to Marketing > Promotions > Create Promo.

6. Put Out a Mystery Bowl From Cupid

Write Valentine’s Day cards from Cupid, and place them in a bowl next to a bottle of hand sanitizer at your checkout area. Then, after each client’s appointment, have them wash their hands, reach into the bowl, and pull out a card of their choice. Some can be as simple as just a thank you for being a loyal customer, while others can include a discount or free add-on that can be applied at the client’s next appointment.

7. Surprise Clients With a Complimentary Online Booking Add-On

Nothing says Valentine’s Day quite like a bouquet of roses. So surprise and delight all your clients who book online by setting up a complimentary rose aromatherapy add-on in your MassageBook service menu. Just set the price to $0, apply it to all your services, and watch your clients walk away feeling refreshed after you indulge their senses with a special Valentine’s Day treat.


Here’s to showering your clients with love this Valentine’s Day!

Now go get to work, Cupid 💘