As a massage therapy business owner, it’s important to use every tool at your disposal to promote your business. In today’s digital age, that means utilizing social media, search engine optimization (SEO), and customer appreciation tactics to draw customers in and keep them coming back. Let’s take a closer look at each of these strategies and how you can use them to drive massage business success.
Social Media Marketing for Massage Businesses
Almost everyone is on social media these days, so it’s important to make sure your massage business has a presence on the platforms your target customers are using. Post regularly about upcoming promotions, gift certificates, stress relief tips, and other relevant content to get people interested in your business. And don’t forget to include calls to action (e.g., “Book your appointment today!”) to encourage people to take the next step.
When it comes to social media marketing for your massage business, there are a few best practices to keep in mind to help convert visitors into paying clients.
On Facebook, make sure your business page is up-to-date and includes all the relevant information potential customers might be looking for, such as your location, hours of operation, and contact information. Use high-quality images and videos, and write engaging copy to really capture people’s attention. And don’t forget to include calls to action!
If you use MassageBook for your massage practice management software, you can even add booking buttons to your Facebook page. So now, your visitors can quickly locate your most popular services and book an appointment with you without ever leaving Facebook!
On Instagram, using hashtags is a great way to get your content seen by more people. But rather than using generic hashtags like #massage, try to be more specific with your tagging (e.g., #deeptissuemassage or #Swedishmassage). This distinction will help you attract people who are specifically interested in the services you offer. In addition, make sure your business page is complete and up-to-date so potential customers can easily learn more about your business. And if you’re on MassageBook, don’t forget to add a Book Now button to your Instagram page too.
Need a hand with your social media marketing? Go here to get six free infographics you can use to increase engagement with your followers.
Utilizing SEO for Massage Businesses
Make sure your website is optimized for search engines by including relevant keywords in your content. If you’re using MassageBook’s automatically generated website, this is done for you automatically. This will help potential customers find you when they’re searching for massage businesses in your area. Also, be sure to claim your Google My Business listing and encourage happy customers to leave reviews since positive ones can do wonders for your SEO efforts.
We can’t stress enough the importance of connecting your Google My Business account to your MassageBook account. By establishing this connection, you can enable the powerful Reserve with Google feature. It helps your business compete for local Google search results and lets new clients book and pay for appointments from right where they found you on Google!
If you’re not using MassageBook for your website and SEO needs, no worries! You can still utilize our blog posts and articles to help with your content marketing efforts. We regularly write about topics related to massage business success, so be sure to check out our resources section for more helpful tips.
Increase Massage Sales Using Promotions
One of the best ways to fill empty time slots in your schedule is to run a promotion to get clients you haven’t seen in a while back on your massage table. If you’re using MassageBook, you can quickly filter and select only those people in your customer list who aren’t getting regular massage and who you haven’t seen in a while. Then choose a pre-written template and send them an email with a link to the promotion you just created. All in MassageBook. All in under 5 minutes.
It doesn’t take much to keep your schedule topped off and your income flowing if you just remind people you’re there for them and offer them a little incentive. Keeping people coming back for more massages doesn’t have to require a ton of time or energy. Just doing a few little things like this can have a profound impact over time.
How to Sell More Massage Gift Certificates
According to a 2018 report from the International Spa Association, spa and wellness gift certificates are one of the most popular holiday gifts, with 61% of Americans surveyed saying they had purchased one in the past. Plus, other holidays perfect for massage gift-giving are sprinkled throughout the year, such as Valentine’s Day and Mother’s Day. With so many opportunities coming up on the calendar, now is the ideal time to start planning how you’re going to promote gift certificates for your massage business.
At the risk of sounding like a broken record, if you’re using MassageBook, you have everything you need to create, sell, track, and manage your very own gift certificate program.
One no-brainer best practice: Place a sample gift certificate by your checkout area, or put up a sign that says “Ask me about massage gift certificates.” This simple practice will trigger people’s thinking, and you’ll surely increase your sales!
Ultimately, there are countless ways to promote and increase your massage gift certificate sales, limited only by your imagination. If you’d like us to offer more suggestions, just send us an email and let us know.
By utilizing social media, SEO, and customer appreciation tactics, you can give your massage business the boost it needs to succeed in any environment. So create your free MassageBook account today to start seeing the results for yourself.
Questions? We’d love to help!
Schedule a free one-on-one demo to see first-hand how using MassageBook can set your business up for success year-round.
- Author: Mark Volkmann
- Published: September 07, 2022