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4 Top Tips for Crafting Engaging Massage E-Newsletters

Although there are plenty of marketing channels available, including social media and text messages, email marketing is still an extremely valuable and impactful channel for businesses to leverage. With the right strategies, you can use an e-newsletter to keep your business top-of-mind for current clients. When they’re ready and able...

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Combat the Summer Lull: How to Boost Revenue for Your Practice

Summer can be a quiet time for massage therapists—with kids out of school and families going on vacation, your usual clients may not be in town to schedule sessions with you. As a small business, these lower-revenue periods may bring some anxiety and stress as you worry about the sustainability...

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Creating Your Massage Therapy Business’ Mission, Vision, & Values

You need plenty of ideas and equipment to start your massage therapy business—from the decorations in your room to the name of your practice itself. It’s easy to overlook your mission, vision, and values—after all, they aren’t strictly required to jumpstart your practice. So what makes them important? The best...

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13 Best Massage Therapy Software Solutions for 2024 and 2025

Although your job as a massage therapist is to help your clients relax, running a massage therapy business can be quite stressful. From managing your schedule to communicating with clients to keeping your data organized, your workflow can easily become messy. Luckily, massage therapy software can smooth away these obstacles,...

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3 Best Practices for Naming Your New Massage Business

Whether you’re venturing into business for yourself after years of practicing or just graduating and ready to open your own massage therapy business, naming your practice will be one of your first tasks—and one of the most significant! Here are a few best practices for creating a name that will...

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Why Your Massage Marketing Isn’t Working and How to Fix It

If your massage practice’s marketing strategy hasn’t been as effective as you would like, you could be making a few common mistakes. However, if you’re unfamiliar with marketing best practices, you might not know what those are or what adjustments you need to make. That’s where this guide comes in....

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3 Easy Steps to Reduce No-Shows at Your Massage Practice

When clients don’t show up for their appointments, it hurts your business. You probably already know that it results in lost revenue, but it can also be detrimental in other ways. It can disrupt your schedule, reduce efficiency, and lead to frustration and stress. The last thing you want is...

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Massage Marketing Myth: You Must Be On Every Social Network

Contrary to popular belief, you do not have to be on every social network to successfully promote your massage business. Instead, focus on your business’s most impactful social media platforms to maximize results, reach your target audience, and connect with new and existing customers. If you’ve already done social media...

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3 Tips to Boost Instagram Reel Views for Massage Therapists

Instagram Reels have taken over the platform—in fact, a 2023 survey found that 74% of Instagram users use the feature. With viewership for Reels increasing year after year, it’s clear that the feature presents a great opportunity for massage therapists hoping to spread the word about their practice. However, as...

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Streamline Your Massage Social Content with This Quick Tip

Social marketing is necessary for growing your business, but it can be incredibly time-consuming. When faced with creating content, many massage therapists think, How in the world am I going to make time for this? Here’s a secret that most people won’t tell you about effective social marketing for your...

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Bookings and Sales Roll in Even When Your Practice is Closed

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 Mary Geitner LMT CEIM

Mary Geitner LMT CEIM

Integrative Massage & Bodywork

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Janis Parks

Waves of Therapeutic Touch

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