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How To Create A Brand And Messaging People Care About

If you’re thinking about expanding your massage practice you might want to consider branding from the bottom-up, then look for ways to hone a brand identity that gets results. Today’s clients are barraged with commercials, signs, and salespeople pulling them in a million different directions in an attempt to win...

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6 Often Forgotten About Ways To Grow Your Practice

Growing your practice as a massage therapist starts with solidifying your core values and establishing a clear purpose for the ways in which you want your practice to expand. Think about it – wouldn’t a trip or meeting with a clear rationale, time and place have a better chance of...

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How to Partner with a Chiropractor

Massage therapists and chiropractors often unnecessarily compete with one another, when in fact, the opposite should be true. When combined, the two fields complement each other well and allow patients to experience a more comprehensive care program. In addition to the patient’s well-being, a partnership with a chiropractic office can...

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Why Your Practice Needs Core Values

It can be hard to imagine a business being successful in the long term without having core values. This is especially true with massage therapy. Why? Because massage therapists help others and deliver a service that improves the quality of life for their clients. So what are core values as...

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How to Set Up a Facebook Business Page for Your Massage Therapy Practice

Updated June 23, 2020 You have probably heard this a time or two, but Facebook is the biggest social media site in the world. To Gen X, Millennials and Baby Boomers, Facebook (and Instagram—which is a part of the Facebook company) is nearly just an extension of an appendage. The...

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Are You Doing This To Get Found In Your Market?

You may not be familiar with what a “business citation” is, but I bet you inadvertently know the major citation sources. Surely you’ve heard of websites such as Yelp, Yahoo! Local and Yellow Pages right? Well, those are three of the many citations directories. A business citation listing is essentially...

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Creative, Low Cost Marketing Ideas for Massage Therapists – Part 1

Growing a business can be challenging. As a massage therapist you’re concerned with your clients wellness first and foremost, but in order to be successful you need to also be concerned with the wellness of your business. Excellent hands-on skills are not enough to grow your business. Ultimately you’ll need...

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7 Ways To Use Yelp To Grow Your Massage Therapy Business and Book More New Clients

If you’re looking to grow your massage therapy business, you need to attract more local clients to try your services. Yelp is one of the most powerful resources on the Internet for massage therapists who want to market their business. It is like an online word-of-mouth engine! Yelp can help...

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World Cup stirs up excitement for soccer players, need for massage

GOOOOOAAAAAALLLLL!!!! Did you see that World Cup match last night? Yeah, the one where the guys from USA actually won … and did so in rather dramatic fashion? It was spectacular – a great game of suspense, drama, injury and crazy kicks. But highlights will be on the news for...

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Friday Focus – Pani Tantiseri

Pani Tantiseri - **NYC THAI MASSAGE New York City** Favorite healthy food?  Pad Thai J Favorite indulgence? Coffee. I would definitely say it’s my aphrodisiac. Favorite movie/book? My recent ****book: **“**Start Something That Matters” Favorite music for doing massage?  “Temple of Love” by Rasa Favorite music to listen to?  Any...

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