MassageBook Blog
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How to Compete in a Crowded Market and Win
- Mark Volkmann
- February 02, 2015
- - Marketing
There will always be other massage therapists vying for your same customers. That’s business, and that’s inevitable. While you may not have any control (initially) over new massage therapists coming into town or established ones never wanting to retire, what you do have control over is how you market yourself and compete....
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How Effective is Your Signage?
- Mark Volkmann
- January 28, 2015
- - Marketing
It doesn’t matter how much money you invest in your marketing efforts, it doesn’t matter how much you embrace social media to promote your massage therapy practice, and it doesn’t matter how many referrals you get…if your patrons can’t find your location! Well-lit, easy-to-read, and properly placed signage is important not...
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Want to Market Your Services? Learn Where to Start
- Mark Volkmann
- January 26, 2015
- - Marketing
Although your current clients are your best source for marketing your massage therapy practice, it’s not their job to bring in new clients for you. That’s your responsibility. Keep providing world-class, exceptional services, and their referrals will come; however, you can’t afford to sit back and wait for them to refer you. Taking the time to...
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Why Yellow Page Ads May Not Be Worth It
- Mark Volkmann
- January 21, 2015
- - Marketing
Although the iconic Yellow Pages has been around for decades and was once the one highly-sought after platform for advertising, a lot has changed in how businesses market themselves these days. Today most businesses turn to the Internet to advertise their products and services. While the Yellow Pages continue to be that...
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10 Ways to Market Your Practice on a Shoestring Budget
- Mark Volkmann
- January 19, 2015
- - Marketing
You (really) can do more with less. If the owner of your local print shop says you have to get the postcard design to him by Friday (and today is Wednesday), you’ll get that postcard created in those 48 hours faster than if you had 3 months. If you promised...
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6 Benefits of Using Google My Business to Attract New Clients
- Mark Volkmann
- January 12, 2015
- - Marketing
Google My Business is a convenient and user-friendly resource for both potential customers and businesses alike. Created by Google, this one-stop-shop makes it easy not only for potential new clients to find pertinent information about your massage therapy practice, but also for you to control info about your practice and monitor...
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A Wonderful Year It Was
- Mark Volkmann
- January 05, 2015
- - From our ceo
With the holiday season upon us and the new year just around the corner, I wanted to take a moment to wish you the happiest of holidays and a bright, sparkly new year grounded in health, well being, love and the successful pursuit of your dreams. Thank you It is...
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3 Tips for Better Marketing Emails
- Mark Volkmann
- December 31, 2014
- - Marketing
Email marketing is one of the best ways to advertise your massage therapy services, your products, and any new promotions you may be running. Mastering the art of email marketing, however, can be a challenging feat. While it may seem quite simple, the fact is it takes strategic and purposeful planning...
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How to Cross Promote Like a Pro
- Mark Volkmann
- December 29, 2014
- - Marketing
Simply advertising your “buy one, get one free” at your front desk will limit the cards to be seen (and purchased) to only current customers (and the mailman). You’ve got to cross-promote. Cross-promotion is the art and science of strategically sending your message out into the universe via various channels. Although everyone in your...
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How to Improve Your Email Newsletters
- Mark Volkmann
- December 19, 2014
- - Marketing
Want repeat clients? Keep them engaged and interested in your company and services. Even if you’re 100% confident that your exceptional massages will keep them coming back, seal the deal by keeping them educated on the value of massage therapy and aware of current promotions. Here are a few tips to creating a newsletter your clients will...
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