Waves of Therapeutic Touch
When you utilize MassageBook for your electronic SOAP notes, you will instantly better organize your day. Do you have trouble remembering to fill out your notes between appointments? Our software keeps track of those and reminds you to create them so that they don’t pile up.
Writing notes manually can be trying too, so that’s why we have a Premium version of SOAP notes that practically write themselves. You can choose a part of the anatomy and select choices from a short form. This will convert your shorthand into complete sentences, making sure that the note is crystal clear. You can even draw your findings directly on the anatomy chart!
If you’re ready to convert to electronic SOAP notes and intake forms, we recommend starting with your regular clientele and moving backward to less frequent visitors. Working with new clients is easy too. You can send them an intake form and start creating SOAP notes as soon as you add them to your MassageBook business. The payoff cannot be overstated—but find your comfort level and adjust when necessary.
To learn more about how to work with our SOAP Note and Client Intake Form software, take a look at these help resources.
Perhaps you’ve already gone digital and are looking for ways to ramp up your marketing strategy. If that’s where you’re at now, it’s important that you stay top of mind with the audiences who need and interact with you most.
Email marketing is a great way to start conversations and keep your clients updated about what’s new at your business—but if you are simply leaving everyone in the same list—you could be squandering opportunities to take a more personalized and proactive approach.
MassageBook’s easy-to-use massage marketing software lets you quickly create beautifully designed Email Campaigns and segment your client list into groups with specific needs or differentiators based on data you collect in MassageBook.
When you are selecting the recipients of your Email Campaign, you simply choose “Selected Clients” and then “+Add Criteria” to start segmenting your list. You can pick from different criteria such as how long ago was the client’s last visit, the source of how the client found out about your business, the client’s number of appointments, and more.
You can also add your own personalized tags to any and all clients and send to just those people. Tags are labels you create to help organize your client list. Look for commonalities, both large and small, that could help you better structure your audience. This all depends on the type of business you operate, but some examples could include athletes, parents, and office workers.
In the screenshot below, we are segmenting this email for people who have not visited for an appointment in over 35 days:
When you have your options exactly as you want them, you can experiment with creating emails that feel more personalized. For example, if someone hasn’t been to visit in awhile, you might consider a subject line like “We Miss You! See Inside for a Special Discount On Your Next Visit” or “It’s Been Awhile. Stress Relief Is Here!”
This segmentation allows you to become a skilled email marketer and quickly generate marketing ideas for your own massage Promotions. So stop sending out the same emails to everyone and comb your list for opportunities!
To learn more about how to use email segmentation in our massage marketing software, read this help article on how to send a targeted Email Campaign.
Need a visual how-to? Watch these videos to learn how to create massage promotions and share them using email marketing.
One of the biggest struggles we hear about from our MassageBook members is that they simply don’t have enough time to create the content they want. We try to help as much as possible with marketing ideas about massage promotions, holiday content, and shareable posts. However, now’s a great opportunity to backlog some evergreen content that can be launched when the time is right.
First, we recommend coming up with a few categories for content. We refer to these as content pillars. Content pillar examples can include Education, Testimonials, Promotions, and Fun. Working within these categories, you can plan posts to be published and generate a variety of posts to engage your audience.
Here are some massage marketing ideas you can pull from right now:
Educational post ideas:
Benefits of specific types of massage and bodywork
Techniques you use and why
The history of your massage practice and journey
Introduce pressure points or chakras
Testimonial post ideas:
Create an image with a testimonial quote
Quote 5-star reviews from MassageBook
Create a video of a few image quotes
Ask for video testimonials from clients
Side note: if your clients have extra downtime during this period too, consider kindly asking them to review you on Google. Check out this post to learn how MassageBook makes it easy!
Promotional post ideas:
Create images around each holiday and your planned discounts
Offer promotions for reviewing your practice on Google or Facebook
Create a few posts about gift certificates
Create a few giveaway posts to be deployed throughout the year
Fun post ideas:
Share/repost a meme or humorous cartoon
Share interesting facts about yourself or staff
History of massage therapy
Famous quotes about massage
Light-hearted jokes related to holidays or holiday stressors
Share your professional or personal mantra(s)
Meditation or relaxation tips
Lastly, this is a great time for continuing your massage and bodywork education. Our work as professionals in this field is never complete and ever-changing. Staying indoors is a great time to virtually take on new subjects, especially if there’s an aspect you’ve been meaning to explore but haven’t.
You can download resources and research about new techniques, or you can simply get inspired by watching YouTube videos of professionals you admire. Use this time to take notes and think about obstacles you face daily. With enough contemplation and research, we are sure you can come up with solutions that fit your wants and needs.
Need somewhere to start your search?
Both members and non-members of AMTA ( American Massage Therapy Association) can explore free and paid courses that cover a range of categories, including Research, Massage General Courses, and Self-Care.
Members of ABMP (Associated Bodywork and Massage Professionals) have access to exclusive content where they can learn new modalities, study up on ethics, gain insight into current trends, and more.
Whatever it is you’re undertaking, always do your best to learn, grow, and uncover your potential!
COVID-19 has truly changed the world overnight. While much of the impact remains to be seen, we are here to help you use this time to streamline, pivot, and emerge stronger than ever.
We hope that these projects and tips help keep your business moving along in a positive direction, and we look forward to seeing the many ways in which you continue to succeed!
We get by with a little help from our friends around here—so if you know a friend or two in the industry could use some inspiration these days—we’d appreciate it if you shared these projects with them too.