93% of Americans give or receive a gift card annually.
Their popularity is undeniable. In an increasingly convoluted marketplace and with people getting what they want at lower prices and more on-demand than ever, finding the perfect gift for that special someone can be difficult. But as a massage therapist, you can give the gift of relaxation and health, which is something items at Best Buy or Amazon can’t pretend to do.
This is why offering gift certificates for your unique services is a great idea. Here are a few reasons we recommend capitalizing on the gift certificate trend this holiday season:
Preparing a gift certificate program is simple. While you don’t have to use software to start a gift certificate program, doing so will allow you to sell gift certificates online and will automatically track gift certificate redemptions as well as allow recipients to book their appointments online. MassageBook’s system offers all this and is super easy to set up.
There’s no better marketing than your current clientele. If they purchase a gift card for a friend, it’s a huge endorsement. Use the opportunity to surprise and delight your potential new regular customer to get them to come back. One fun fact is that 72% of gift certificate redeemers spend more than is prepaid on their card. Don’t forget to encourage them to connect with your business via social or email marketing campaigns so that you can stay top-of-mind after their prepaid amount is used.
Involve Other Businesses
Looking to make an even greater impact with a gift card? You can try partnering with other businesses in your area and make it an all-in-one experience. For example, if you are in close proximity to a salon, you might consider offering a hair or makeup service in addition to your bodywork services. A full day of pampering could be even more intriguing to a gift giver.
Limited-Time Offers or Incentives
Some businesses who want to encourage the use of gift certificates do so by offering additional services or add-ons for free—but only for a limited time. For example, gift certificates turned in within 60 days of receipt get a free hot stone service at the end of their massage. Those with gift cards could flock to schedule their appointment to get more bang for their buck. And you wouldn’t have to worry about people cashing in old certificates or re-gifting to a friend.
The easiest way to have an amazingly profitable end of the year and set yourself up for a record breaking new year? Gift certificates – hands down. Don’t let another season pass you by without getting your share of the seasonal windfall.
Looking to get your gift certificate program up today? Join the thousands of massage therapists and bodyworkers using MassageBook to drive their practice success to new heights. Their amazing team of success managers would love to hear from you and answer any questions you may have!
- Author: Mark Volkmann
- Published: November 30, 2015