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How Davenport Massage used email marketing to double income

Is it possible to grow a massage practice by focusing on existing clients more than new clients?   Debbie Landis knows it is.   Debbie started her massage practice in 2012. After graduating massage school, she worked at a massage clinic in town for two years before she felt she...

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The Massage Therapist’s guide to Generating Income from Facebook

Can Facebook be used to drive new and existing clients into your massage practice? The short answer is “yes”. And getting Facebook to work for you is not as much as of a mystery as you may think…  When I ask most massage therapists if they use their Facebook business...

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How to Get Clients to Complete Massage Intake Forms Before They Show Up

Updated July 10, 2020 Since I retired as a massage therapist, I’ve gotten my fair share of massages. It’s research, of course! 😉 Being in the business of helping LMTs operate more successful practices, I can’t help but take mental notes during my experience of seeing a new therapist. One...

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What Every Massage Practice Owner Should Know About Their Clients

Updated July 9th, 2020 I started Massage Warehouse out of my massage practice in Atlanta in 1998. Eight years later, in 2006 when I moved on, Massage Warehouse was the largest seller of massage products to bodywork professionals in the country. “Home base” was a 75,000 square foot warehouse with...

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Do This Marketing Technique to Sell More Massage Gift Certificates

Updated February 5th, 2021 You keep hearing it. I know that you do. “Gift Certificate sales are wildly profitable and a key part of building a successful practice.” But are YOU benefitting from gift certificate sales as much as you could and should be? Probably not. Gift certificates grow your...

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Who else wants the perfect music for their massage?

There’s no question music is an important part of creating a relaxing atmosphere in your bodywork or massage therapy practice. The right kind of music serves as a complement to massage and helps clients relax more deeply, allows recipients to enjoy their bodywork more thoroughly, and ultimately makes your job...

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5 Steps to an Efficient and Profitable Massage Practice

If you want to create a business plan from scratch, our infographic shows 5 key steps to a successful practice: **Attracting New Customers** The key to attracting customers is to have a comprehensive and accurate website where potential clients can learn more about your qualifications, the services you offer, and...

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Stevie Duren – How she did it

I opened Bliss Bodywork in Jackson, Wyoming, in 2010 while I was still working at a spa. I decided it was high time for me to have my own practice and create the experience I wanted clients to have. I told myself I could continue to work at the spa...

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Why you shouldn’t write a business plan for your massage practice

You’ve heard it before, haven’t you? “You should create a massage practice business plan before starting your business”. But let’s be real – precious few actually have a business plan for their massage practice, and those that do probably couldn’t find it if you asked them for it.  I’m going...

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Mothers Day Massage Gift Certificate sales reach all time high

Just wanted to share a little post Mother’s Day weekend status report. One thing that makes MassageBook unique is our extreme focus on helping not only individual practice owners and therapists succeed – but organizing the community of all independent practitioners for the benefit of our profession as a whole. This past...

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