It can be hard to imagine a business being successful in the long term without having core values. This is especially true with massage therapy. Why? Because massage therapists help others and deliver a service that improves the quality of life for their clients.

So what are core values as opposed to a mission statement, or strategies or goals? All of these concepts may be easily confused with each other. But the fact is that a mission statement is simply that; it is a statement that reflects the desired objective of the company and is often written out as a motto. Business strategies and goals are always subject to change due to changing market demands.

For example, massage therapists that focus on recreational athletes often see their business surge in the late summer and fall when marathon training is at its peak.

Goals are usually simpler. These usually simply include growing the practice and retaining a reliable customer base.

Core values, on the other hand, represent the practice’s long-term operational strategy. Core values are a bit different. These are a bit more nebulous and are better expressed as the attitude of the management and the staff.

Core values define who you are.

Core Value Ideas For Your Massage Therapy Practice

Need some help getting started? Don’t worry, below are a few ideas.

Accountability – This is likely the most important value that will give your practice credibility and ensure success. Stand behind the service your practice promises to deliver.

Integrity – Commit to your moral, ethical, spiritual and artistic principles. Work with passion and purpose.

Commitment – This is an integral part of accountability and integrity. Each therapist must commit to delivering superior service and follow-up service.

Have fun – “Love the life you live. Live the life you love.” -Bob Marley. You’re a massage therapist because you enjoy helping people. Embrace that as one of your core values.

Innovation – It is true that massage therapy has been established, in its different forms, for many years. But like some other practices, it is steadily evolving and new ideas should at the very least be given a view.

Taking ownership – Yes, this is a very overused phrase today, but its importance can’t be overstated. All therapists must take responsibility for their own actions and ensure that the service is delivered in a satisfactory manner.

Empowerment – This is another currently-popular catch phrase that is extremely effective with any business. Basically, this is a policy of the practice to loosen up the reins of control and think out of the box. Of course, the ways this can happen will be as individual as your practice is.

Service excellence – This is a very competitive industry. Not only are massage therapists competing against traditional medical doctors for treating sports injuries or other conditions, but other services such as acupuncture, acupressure, and other holistic professions service the available customer base.

Leadership – True, leadership comes from above. But, it should be noted that in a practice where there are multiple associates, leadership may be demonstrated at many different levels.

Compassion – Be positive and compassionate with clients. Maintaining a peaceful spirit and always listen to clients and their needs.

Pro Tip!

Tony Hsieh, CEO of Zappos, said it best – “Just figure out what your personal values are, then just make those the corporate values.”

Why Core Values Are Essential To Your Massage Practice

Most massage practices do not depend on walk-in customer traffic. Customers are usually recommended by another professional like an MD or a running club or another organization. Due to this and other reasons, it is imperative that a massage therapist actively define and live by their core values. It is one of the cornerstones to professional success.

Demonstrating your business core values can be challenging. Actions speak louder than words. As mentioned above, core values are more of a company attitude than a hard-copy policy. Core values are what you live by, what you base your decision making on.

It really does not matter whether your practice consists of a single practitioner or many, the success of the business as an entity may depend on your adherence to core values.

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