MassageBook Blog
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What You Shouldn’t Do On Review Sites
- Mark Volkmann
- December 16, 2014
- - Marketing
While online reviews can be a dream come true as an easy way to increase your client base for your massage therapy practice, it can also prove to be a nightmare if you make common mistakes regarding them. Here’s a look at what not to do regarding online reviews: Don’t mistakenly think they are...
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How To Sell More Gift Cards Than You Ever Have Before
- Mark Volkmann
- December 08, 2014
- - Marketing
While the holidays are a great time to sell gift cards from your massage therapy practice, if you market them thoughtfully, you can successfully sell the most gift cards you ever have before! Here are some easy ways to increase your gift card sales: Email marketing Whether your email list includes...
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Boost Your SEO With Local Citations and Attract More Clients
- Mark Volkmann
- December 03, 2014
- - Marketing
Online marketing is king in today’s business world. Without it, your small business may never reach its full potential. This is true of all industries, including massage therapy. Although massage therapy is built on person-to-person interaction, online marketing is vital to growing your client base. One of the most important...
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Does Your Marketing Influence Bookings?
- Mark Volkmann
- November 24, 2014
- - Marketing
Marketing is a major factor in building your client base. Not only do you need to get people in the door, but you also need to get them coming back again and again. In order to do this you must appeal to the strongest factor of decision making. While logic...
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Do This Now to Increase Bookings by Years End
- Mark Volkmann
- November 17, 2014
- - Marketing
One of the fastest and most effective ways to increase your bookings and fill up your schedule is by selling and/or distributing gift certificates. You can offer them at different dollar amounts, use them for a “Buy 1 Massage, Get 1 Free” promotion, and/or bestow them to your most loyal...
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[INFOGRAPHIC] Do You Offer Gift Certificates?
- Mark Volkmann
- November 05, 2014
- - Marketing
Looking to boost sales this holiday season? Of course you are! Gift cards are a powerful way to increase sales and provide flexible gifting options for your clients. To really maximize your earning potential from gift cards, you really need to start promoting them now! More gift cards are sold...
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13 Ways To Improve Your Social Media For More Bookings
- Mark Volkmann
- November 03, 2014
- - Marketing
Having a credible social media presence is vital for every business looking to stand out in their field, and this absolutely stands true for massage therapists. Social media advertising is a proven and inexpensive way to increase business traffic. This article includes 13 ways for established and growing massage therapists to...
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Massage Therapist Career Statistics
- Mark Volkmann
- October 27, 2014
- - Massage therapists
Interesting infographics on Massage Therapist careers from a high level. A couple things that jump out at me are the percentages of self-employed and percent that practices full time. These stats show how much opportunity there is for massage therapists. Self-employed, full-time therapists have a lot of opportunity for growth....
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Guide to Earning Awesome Online Reviews
- Mark Volkmann
- October 20, 2014
- - Marketing
As a massage therapist, client reviews are vital to the growth of your business, and online reviews are the new “word of mouth.” Without them, you won’t see the growth that’s possible with just a little effort. Keep reading to learn why online reviews are crucial to your success, and...
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You Had Me at "Hello!" ~ Building Your Personal Brand – Part 4
- Mark Volkmann
- October 13, 2014
- - Marketing
Because your particular chosen profession requires you: to meet with your clients in person, to engage in face to face conversations with them, to have them come to your brick-and-mortar location, and to physically touch them Your professional image plays thee leading role in the success (or failure) of your massage therapy practice. If...
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