MassageBook Blog
Find out what's been going on with MassageBook
What Every Massage Practice Owner Should Know About Their Clients
- Mark Volkmann
- June 13, 2016
- - Massagebook , Massage therapy , Marketing
Updated July 9th, 2020 I started Massage Warehouse out of my massage practice in Atlanta in 1998. Eight years later, in 2006 when I moved on, Massage Warehouse was the largest seller of massage products to bodywork professionals in the country. “Home base” was a 75,000 square foot warehouse with...
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Do This Marketing Technique to Sell More Massage Gift Certificates
- Mark Volkmann
- June 09, 2016
- - Massagebook , Marketing
Updated February 5th, 2021 You keep hearing it. I know that you do. “Gift Certificate sales are wildly profitable and a key part of building a successful practice.” But are YOU benefitting from gift certificate sales as much as you could and should be? Probably not. Gift certificates grow your...
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Who else wants the perfect music for their massage?
- Mark Volkmann
- June 02, 2016
- - Marketing , People focus , Massage therapists
There’s no question music is an important part of creating a relaxing atmosphere in your bodywork or massage therapy practice. The right kind of music serves as a complement to massage and helps clients relax more deeply, allows recipients to enjoy their bodywork more thoroughly, and ultimately makes your job...
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5 Steps to an Efficient and Profitable Massage Practice
- Mark Volkmann
- May 22, 2016
- - Marketing , Massage therapists
If you want to create a business plan from scratch, our infographic shows 5 key steps to a successful practice: **Attracting New Customers** The key to attracting customers is to have a comprehensive and accurate website where potential clients can learn more about your qualifications, the services you offer, and...
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Stevie Duren – How she did it
- Mark Volkmann
- May 20, 2016
- - Massagebook , Massage practice , People focus
I opened Bliss Bodywork in Jackson, Wyoming, in 2010 while I was still working at a spa. I decided it was high time for me to have my own practice and create the experience I wanted clients to have. I told myself I could continue to work at the spa...
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Why you shouldn’t write a business plan for your massage practice
- Mark Volkmann
- May 20, 2016
- - Marketing , Massage therapists , Massage therapy
You’ve heard it before, haven’t you? “You should create a massage practice business plan before starting your business”. But let’s be real – precious few actually have a business plan for their massage practice, and those that do probably couldn’t find it if you asked them for it. I’m going...
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Mothers Day Massage Gift Certificate sales reach all time high
- Mark Volkmann
- May 10, 2016
- - Massagebook , Massage therapists
Just wanted to share a little post Mother’s Day weekend status report. One thing that makes MassageBook unique is our extreme focus on helping not only individual practice owners and therapists succeed – but organizing the community of all independent practitioners for the benefit of our profession as a whole. This past...
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MassageBook’s massage practice software gets even better
- Mark Volkmann
- May 05, 2016
- - Massagebook
Ah, spring! Time to sow seeds and shower them with love, care and a little water, so that we may expect something beautiful (or delicious) to grow to maturity in the months to come. Spring also happens to be when those pesky weeds start poking their heads out of the soil. The joy of the...
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The Truth About Gift Certificate Sales
- Mark Volkmann
- April 12, 2016
- - Marketing
Here’s a little secret: One of the easiest way to increase your income and grow your business is with Gift Certificate sales. Sure, you “kind of” realize that having a Gift Certificate program is a good idea, but what if I told you NOT taking it seriously was costing the...
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6 Conditions that are Helped with Massage Therapy
- Mark Volkmann
- March 15, 2016
- - Massage therapy benefits
Many people assume that massage therapy is only important if you have back, neck, or shoulder pain. But massage therapy can actually be amazingly beneficial for a number of conditions that might surprise you! Massage for Carpal Tunnel Syndrome What it is: Carpal Tunnel Syndrome is the inflammation of nerves...
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