TikTok 101 for Massage Therapists

What is TikTok?

You’ve heard of TikTok, right? It’s a super popular social platform that started off as a viral dance app during the pandemic in 2020. Initially, it was aimed at Gen Z (those under 26), but it’s evolved to be so much more than that. In fact, it now boasts over 1 billion monthly active users. Impressive, no doubt!

Because of its popularity, TikTok is a great marketing option for massage therapists hoping to reach a larger audience. Whether you’re just starting your massage business or an experienced massage therapist, TikTok can help you reach the potential clients you want.

How has TikTok evolved?

Now let’s talk about how TikTok has changed over time. Like any social platform, TikTok became even more appealing to businesses and brands once it started allowing advertising. While TikTok’s ad system is less advanced than Meta’s (you know, Facebook, Instagram, and WhatsApp), it has picked up some tricks from Ads Manager.

Who is the primary audience on TikTok?

Wondering who’s using TikTok these days? The audience is still primarily young (think under 30), but it’s becoming more and more diverse. In fact, the latest stats from App Ape show us just how much it’s changed. Check out the breakdown of demographics below.

What content is successful on TikTok?

The options are truly endless! People from all walks of life are sharing their knowledge, passions, side hustles, and hobbies on this platform. So whether you’re interested in massage therapy, personal finance, or car maintenance, there’s something for everyone.

Now, let’s talk about how to create TikTok content that’ll resonate with your audience. Of course, there’s no one-size-fits-all formula for going viral, but there are a few key things to keep in mind.

First, make sure you know who you’re targeting with your content. Second, aim to inspire, educate, or entertain your viewers. And finally, be active when it comes to optimizing your content for the platform. That means creating content specifically for TikTok rather than just repurposing what you’ve posted elsewhere. Use all the features TikTok offers, like captions, music, hashtags, and more, to make your videos stand out. Trust us; your viewers will appreciate the effort!

How can I get my content found on TikTok?

If you’re serious about getting your content found on TikTok, it’s all about using popular hashtags and showing up in the Discover tab. But don’t just use any old hashtags, though. Instead, do a little research to find out what’s trending and what your target audience is searching for. And while you’re at it, check out other creators who discuss topics similar to yours and see what’s working for them. Who knows, you might even pick up some new tricks to make your content even more engaging.

Should my massage practice be on TikTok?

If you have the time and energy to create content regularly (at least twice weekly), it’s a great idea to start building your presence on TikTok. However, consistency is key, so if you cannot commit to a regular posting schedule, it may be better to hold off until you have more time to dedicate.

What are good video topics for massage therapists?

Here are a few video ideas to start you off:

Your first massage: here’s what to expect and how to prepare
First time getting a massage? Avoid these common mistakes
Talking to your massage therapist: 5 questions to ask for a better experience
Tips and tricks on how to find the perfect massage therapist for your needs
Speak up during your massage: how to ask for the right amount of pressure
Stiff neck? Try these easy stretches for relief
Improve your flexibility with these simple hip-opening exercises
3 easy ways to fix your posture and feel better
Behind the scenes: why I became a massage therapist
Clearing the air: debunking the biggest misconceptions about massage

And there you have it! We hope this helps you make an informed decision about whether TikTok is right for your massage practice. Good luck and happy TikToking!