We’ve heard from many digital marketing experts that “going dark” (i.e., not updating) right now is a bad idea. We’ve got lots of time to speak directly to our audiences, and there’s a good shot we might be able to get their somewhat undivided attention.

But what should we say and where? And how can we contribute content that’s valuable?

At MassageBook, we aim to generate year-round marketing content that massage therapists and bodyworkers can reuse within their own businesses, and we want to continue to lend a helping hand as much as we can during this challenging (yet temporary) time of disruption.

Since a majority of people are using social media in unprecedented amounts, it makes sense to reach out to them there. So to help make your job easier, we’ve put together some social media content ideas that massage and bodywork businesses can grab & post today.

They’ll help you stay top-of-mind with your clients while providing fresh, valuable content in the time of social distancing.

We find that the best content to use right now falls into three buckets: helpful, educational, and fun. We have examples of captions and images under each category below that you can copy now!

Helpful Social Media Content Ideas for Massage Therapists

Caption and Image #1

In this trying time, it’s good to remember the things that we DO have control over. Three easy things come to mind that we can practice daily.

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Caption and Image #2

The calendar cleared, but the to-do list seems to have gotten longer. Hang in there—your friends at [BUSINESS NAME] will be here to help you relax & unwind once we can safely see each other again!

Click image to download

Educational Social Media Content Ideas for Massage Therapists

Caption and Image #3

It can be difficult to find time for yourself between binge-watching TV shows you’ve missed and staying abreast of the news, but meditation is a key component to reducing stress and learning to stay mindful. Here’s our meditation tip of the day!

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Caption and Image #4

Self care is a huge buzzword right now, but it’s just about taking the time to take care of yourself. Have you found yourself struggling with that lately? Here are some easy ways to take care of yourself TODAY.

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Caption and Image #5

Have you ever tried body scan meditation? It’s great for novices & gurus alike. Take time to check in with your body today by following these simple steps.

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Fun Social Media Content Ideas for Massage Therapists

Caption and Image #6

Who else is quickly running out of activities? Share your best ideas with us today!

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Caption and Image #7

It’s about time to learn! Set a timer and get to kneading, baby. Need some tips you can try at home? Ask us today!

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Caption and Image #8

Being on lockdown doesn’t sound very fun, but there are plenty of ways to find happiness at home today. Have you tried any of these? Let us know your favorite!

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Know a friend in the industry whose social media could use a pick-me-up right about now? We’d really appreciate it if you shared these ideas with them!

If any of these posts have worked particularly well for you, we’d love to hear about your success. Tell us about it on Facebook!