What does everyone want in their business? A constant stream of customers.

More customers means more revenue, which is a generally a good thing for business, right?

Here are 12 ideas for growing your massage therapy business.

Make Booking Accessible And Easy

If at any point your customers come against an obstacle when trying to book, like the booking system is slow or has too many steps, it can increase the chance of them leaving.

You want to make sure that it is easy for clients to select a treatment and a date and just as easy for you to accept and confirm this with the client.

Want an easy-to-use booking system built specifically for massage therapists? Check out MassageBook’s online scheduling system that lets clients easily book appointments with you.

Take Advantage Of Email Marketing

Having an email list is important to have in 2022. It’s a direct communication channel to your clients, which you don’t have to pay for. So if you have a special offer, you can email clients to let them know about it.

And if you capture an email address when people book, you’ll know these are folks who have bought from you before.

Don’t be shy, if you’re offering value in your email content, feel free to email them on a regular basis. This will help you stay top of mind and gently encourage them to schedule another session with you.

Sending helpful articles on massage therapy benefits, special promotions for holidays, and general reminders to book an appointment with you is a great way to stay in front of your clients and to get them booking more time with you.

Show Off Your Talents Across Social Media Channels

Social media is a great channel to get yourself in front of different types of people. You just need a single popular post, to see a spike in clients.

In addition, showing what you offer on social media in either video or photo format can create interest in your business and draw new clients.

Share posts of your work and space, relevant massage content, promotions, and additional posts to reveal your personality and just have fun with your community.

Lean on friends and top clients to help share your content so you can reach more people. After all, you have healing hands and need to share them with as many people as possible!

Pro Tip!

Not to self-promote, but MassageBook really does make it easy to promote your business. Online scheduling, email, social media, and promotional tools are all there to help you succeed, without having to be a marketing and operations pro!

Optimize Your Online Visibility

With Google being a source of traffic for people looking for solutions, make sure that you have a website optimized for search traffic. This can be done by creating articles loaded with value and are made with SEO in mind.

Be sure to get your free massage therapy website and get listed in the MassageBook directory of massage professionals!

Organize Group Massage Events

A great way of developing new relationships and gaining new clients is to hold group massage events. This is where you would approach a business and go in-house and offer treatments to the staff. Bring your portable massage chair, or see if the business can give you private room where you can set up your table.

This is a win-win for both parties. Your business is likely to get new clients, and the business you are doing massages for increases employee happiness.

Treat Your Current Customers With Excellence

We all remember those experiences where someone has gone out of their way for you and delivered some excellent customer service. Even for existing or new customers, make sure that you provide a level of service that they won’t forget and will speak to their family and friends about.

Above all - make sure your table and space are clean and sanitary. Create a relaxing atmosphere for your clients to unwind in and forget about their outside worlds.

Offer Regular Discounts & Promotions

Great to go alongside your email and social media posts, offering regular discounts and promotions will entice new and existing customers to come to your business.

It could be seasonal promotions such as Christmas or running 10% discounts when your forward order book is low. The trick is not to do it too often, or your customer will just wait for a discount knowing one should be along soon.

Work on retaining your existing clients

Once you have a client pay once, and they enjoy your service, it’s more likely that they’ll return. If you can capture their contact details, you can send offers to them, so they don’t forget you (remember our tip earlier to email regularly). You can also make sure that you ask them if they’d like to book again at the end of your treatment, so they leave with an appointment already booked.

Encourage former clients to return

With some booking systems, you can easily see when the last visit was from a customer. Taking this customer and sending out email and text messages with offers is a great way to remind them of your business and get them to book again. Learn from the experts

As a massage therapist, you should be trying to improve your skills and knowledge. There is ALWAYS something more to learn or improve on.

This allows you to offer better service to your clients and offers the opportunity to expand your service menu with new services.

Even keeping up with the latest product trends can help keep things fresh and create additional value for your clients. Customers that know you’re always looking to improve your skills will appreciate this.

Maximize the functional capabilities of your website

Your website is your online billboard which displays all of your information and lets the world know who you are, what you’re all about and the services you offer.

Consider putting your story on your website to give people an insight into why you started your business. You can also use a blog to create content that can help your clients in other ways, such as their well being and overall health.

Position yourself as an expert

When clients are looking for massage therapy, they’re not looking for “the 2nd best massage therapy business.” They’re looking for the best. Positioning yourself as an expert will create trust and credibility.

Be sure to try some of the tips mentioned in this article. Be sure to stay consistent in your communications and leverage industry tools to make your job easier and grow your massage or bodywork practice faster.

Create your free MassageBook account today to unlock valuable massage therapy tools like a free website, booking capabilities, SOAP notes, and more!