MassageBook Blog

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10 Ways to Market Your Practice on a Shoestring Budget

  • Mark Volkmann
  • January 19, 2015
  • - Marketing

You (really) can do more with less. If the owner of your local print shop says you have to get the postcard design to him by Friday (and today is Wednesday), you’ll get that postcard created in those 48 hours faster than if you had 3 months. If you promised...

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How to Give Your Brand a Voice

  • Mark Volkmann
  • January 14, 2015
  • - Marketing

Just like your own unique voice identifies you as an individual, the voice you choose to send out into the universe defines your massage therapy practice. What is the tone of your practice’s voice? Is it sophisticated, high-end, and exclusive? Is it conversational and friendly? Is it serious and professional?...

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6 Benefits of Using Google My Business to Attract New Clients

  • Mark Volkmann
  • January 12, 2015
  • - Marketing

Google My Business is a convenient and user-friendly resource for both potential customers and businesses alike. Created by Google, this one-stop-shop makes it easy not only for potential new clients to find pertinent information about your massage therapy practice, but also for you to control info about your practice and monitor...

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How to Win Against Competitors With Lower Rates

  • Mark Volkmann
  • January 07, 2015
  • - Marketing

As a business owner, you have lots of concerns, responsibilities, and ideas vying for your time and attention every day.  When you’re not at your office, you’re thinking about your office. While some of your challenges may take preference over others, one real aspect of running your own massage therapy practice that...

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A Wonderful Year It Was

  • Mark Volkmann
  • January 05, 2015
  • - From Our CEO

With the holiday season upon us and the new year just around the corner, I wanted to take a moment to wish you the happiest of holidays and a bright, sparkly new year grounded in health, well being, love and the successful pursuit of your dreams. Thank you It is...

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3 Tips for Better Marketing Emails

  • Mark Volkmann
  • December 31, 2014
  • - Marketing

Email marketing is one of the best ways to advertise your massage therapy services, your products, and any new promotions you may be running. Mastering the art of email marketing, however, can be a challenging feat. While it may seem quite simple, the fact is it takes strategic and purposeful planning...

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How to Cross Promote Like a Pro

  • Mark Volkmann
  • December 29, 2014
  • - Marketing

Simply advertising your “buy one, get one free” gift cards only at your front desk will limit the cards to be seen (and purchased) to only current customers (and the mailman). You’ve got to cross-promote.  Cross-promotion is the art and science of strategically sending your message out into the universe via various channels. Although everyone in...

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How to Improve Your Email Newsletters

  • Mark Volkmann
  • December 19, 2014
  • - Marketing

Want repeat clients? Keep them engaged and interested in your company and services. Even if you’re 100% confident that your exceptional massages will keep them coming back, seal the deal by keeping them educated on the value of massage therapy and aware of current promotions. Here are a few tips to creating a newsletter your clients will...

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What You Shouldn’t Do On Review Sites

  • Mark Volkmann
  • December 16, 2014
  • - Marketing

While online reviews can be a dream come true as an easy way to increase your client base for your massage therapy practice, it can also prove to be a nightmare if you make common mistakes regarding them. Here’s a look at what not to do regarding online reviews: ** Don’t mistakenly think they...

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Increase Word-of-Mouth With These 3 Tips

  • Mark Volkmann
  • December 15, 2014
  • - Marketing

In every industry and for every company, word-of-mouth marketing is the best, cheapest (but most costly), and most important form of advertising. Your massage therapy practice is no exception. While hiring a full-time marketing agency may help you to brainstorm, create, produce, and launch effective branding pieces, social media platforms,...

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Kristin Remenar

Kristin Remenar

Pathway To Health Massage Therapy

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Kimo Williams

Danzan Therapeutics

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