MassageBook Blog

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8 Tips to Plan Your Email Newsletter Strategy

  • Mark Volkmann
  • February 23, 2015
  • - Marketing

As with all the marketing campaigns you initiate, launch, and manage for your massage therapy practice, you want to be sure you have a purposeful plan before you invest your time, creativity, and resources. This holds true not only for the content you regularly add to your website, the gift...

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Improve Your Email Marketing by Doing This One Thing

  • Mark Volkmann
  • February 18, 2015
  • - Marketing

List segmentation. Before you can implement this one integral component into your massage therapy’s email marketing campaign, you must first have a solid understanding of what it is and how it can profoundly improve your email marketing efforts. ** What is list segmentation?** Just like it sounds, list segmentation is...

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How to Streamline Business Operations and Save

  • Mark Volkmann
  • February 16, 2015
  • - Marketing

As you continue to increase your client base by reaping the benefits of the creative, consistent marketing campaigns you’ve developed, launched, and committed to, that doesn’t mean you should spend your hard earned money when and where it’s not necessary. You may already know why it’s a good idea to streamline your business operations, but are you aware...

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Why You Always Need To Run Email Marketing Campaigns

  • Mark Volkmann
  • February 11, 2015
  • - Marketing

Of all the weapons in your online marketing arsenal, one of the absolute best ways to attract new clients and to ensure the loyalty of established ones is to create a consistent email marketing campaign. Here’s why you, with the assistance of MassageBook’s marketing tools, should strive to create connections with your clients...

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Boost Valentine’s Day Sales with Gift Certificates

  • Mark Volkmann
  • February 09, 2015
  • - Marketing

Whether you just launched your massage therapy practice or you’ve been an established entity in your community for a while, it’s important to be constantly thinking of ways to promote your services to both new and existing clients. Each new season, special days of celebration, and the holidays provide you with...

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Letter From Our Founder Mark Volkmann – February

  • Mark Volkmann
  • February 04, 2015
  • - From Our CEO

I’ve been wanting to write a personal message to you and the other wonderful, kind and compassionate bodyworkers we have the privilege of working with for some time now. I’ve been fixated on pulling together an amazing team here who could help grow and refine MassageBook to be the ideal...

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How to Compete in a Crowded Market and Win

  • Mark Volkmann
  • February 02, 2015
  • - Marketing

There will always be other massage therapists vying for your same customers. That’s business, and that’s inevitable. While you may not have any control (initially) over new massage therapists coming into town or established ones never wanting to retire, what you do have control over is how you market yourself and compete....

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How Effective is Your Signage?

  • Mark Volkmann
  • January 28, 2015
  • - Marketing

It doesn’t matter how much money you invest in your marketing efforts, it doesn’t matter how much you embrace social media to promote your massage therapy practice, and it doesn’t matter how many referrals you get…if your patrons can’t find your location!  Well-lit, easy-to-read, and properly placed signage is important not...

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Want to Market Your Services? Learn Where to Start

  • Mark Volkmann
  • January 26, 2015
  • - Marketing

Although your current clients are your best source for marketing your massage therapy practice, it’s not their job to bring in new clients for you. That’s your responsibility. Keep providing world-class, exceptional services, and their referrals will come; however, you can’t afford to sit back and wait for them to refer you. Taking the time to...

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Why Yellow Page Ads May Not Be Worth It

  • Mark Volkmann
  • January 21, 2015
  • - Marketing

Although the iconic Yellow Pages has been around for decades and was once the one highly-sought after platform for advertising, a lot has changed in how businesses market themselves these days.  Today most businesses turn to the Internet to advertise their products and services. While the Yellow Pages continue to be that...

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