MassageBook Blog

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Challenge Accepted - 5 Ways to Compete with Massage Franchises

  • Mark Volkmann
  • April 04, 2017
  • - MassageBook

From the perspective of an independent massage therapist, having a big franchise like Massage Envy in your neighborhood may seem impossible to compete with. The trick? Focus on your strengths and differentiate your practice. Here are five common challenges that franchise’s present and ways to overcome them. Challenge: Massage franchises...

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Find your silver lining – the power of positive thinking

  • Mark Volkmann
  • March 19, 2017
  • - Healthy Living - Massage therapy benefits

Always live life looking at the glass half full. A cliché that’s easier said than done, right? We know first hand that sometimes it’s easier to focus on the problems and how we can’t fix it, rather than what we can do. But it turns out that being optimistic isn’t just...

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4 Ways to Provide Outstanding Customer Service

  • Mark Volkmann
  • February 22, 2017
  • - MassageBook - Practice Management - Marketing - massage therapists

Am I providing outstanding customer service? This is a question I ask myself often. It’s a question you should be asking yourself as well. Does your gut tell you that you’re coming up short? Providing outstanding customer service isn’t an option. In fact, customer service should be the foundation of...

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How Experienced Massage Practice Owners Get Repeat Business

  • Mark Volkmann
  • February 20, 2017
  • - Marketing - MassageBook features

Today, I want to cover a crucial step in any massage therapy or bodywork practices success – learning how to grow your repeat business. The first step to this is, of course, providing a great service. No kind of marketing can compensate for this. However, great service often isn’t enough....

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Boost Valentine’s Day Sales with Gift Certificates

  • Mark Volkmann
  • February 09, 2017
  • - Marketing

Whether you just launched your massage therapy practice or you’ve been an established entity in your community for a while, it’s important to be constantly thinking of ways to promote your services to both new and existing clients. Each new season, special days of celebration, and the holidays provide you with...

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Benefits of Cinnamon: 5 ways cinnamon can rock your (massage) world

  • Mark Volkmann
  • January 29, 2017
  • - Healthy Living

So is there a better spice than cinnamon? The benefits of cinnamon are so great it’s the “tough love” of the spice cabinet. It is spicy but when added to a little sweetness, it packs a punch that makes your taste buds go crazy. And as luck would have it,...

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How to Setup Your Massage Practice for Success in 2017

  • Mark Volkmann
  • January 23, 2017
  • - Marketing - MassageBook

Some struggle to find success following their dreams of becoming successful independent massage therapists or bodyworkers. The simple truth is that the ingredients for success are not complicated to understand. Where many fall down is in the “doing”. Today we’ll take a look at what it takes to build a...

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How to Give Your Brand a Voice

  • Mark Volkmann
  • January 14, 2017
  • - Marketing

Just like your own unique voice identifies you as an individual, the voice you choose to send out into the universe defines your massage therapy practice. What is the tone of your practice’s voice? Is it sophisticated, high-end, and exclusive? Is it conversational and friendly? Is it serious and professional?...

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How to Win Against Competitors With Lower Rates

  • Mark Volkmann
  • January 07, 2017
  • - Marketing

As a business owner, you have lots of concerns, responsibilities, and ideas vying for your time and attention every day.  When you’re not at your office, you’re thinking about your office. While some of your challenges may take preference over others, one real aspect of running your own massage therapy practice that...

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The Secret to More Repeat Bookings

  • Mark Volkmann
  • November 26, 2016
  • - Marketing

Every business gets excited when a new customer walks through the door. The excitement grows when that customer completes their first purchase, and the experience is no different when your clients complete their first massage therapy session. However, getting the customer through the door for the first time is only...

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