MassageBook Blog

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How Davenport Massage used email marketing to double income

  • Mark Volkmann
  • June 14, 2016
  • - Marketing - MassageBook

Is it possible to grow a massage practice by focusing on existing clients more than new clients?   Debbie Landis knows it is.   Debbie started her massage practice in 2012. After graduating massage school, she worked at a massage clinic in town for two years before she felt she...

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The Massage Therapist’s guide to Generating Income from Facebook

  • Mark Volkmann
  • June 13, 2016
  • - MassageBook

Can Facebook be used to drive new and existing clients into your massage practice?   The short answer is “yes”.   And getting Facebook to work for you is not as much as of a mystery as you may think…   When I ask most massage therapists if they use...

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How to get clients to complete massage intake forms before they show up

  • Mark Volkmann
  • June 13, 2016
  • - MassageBook

Since I retired as a massage therapist, I’ve gotten my fair share of massages.   It’s research, of course. 😉   Being in the business of helping therapists operate more successful practices, I can’t help but take mental notes during my experience of seeing a new therapist.   One thing...

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What every massage practice owner should know about their clients

  • Mark Volkmann
  • June 13, 2016
  • - MassageBook

I started Massage Warehouse out of my massage practice in Atlanta in 1998.   Eight years later, in 2006 when I moved on, Massage Warehouse was the largest seller of massage products to bodywork professionals in the country. “Home base” was a 75,000 square foot warehouse with just under 100...

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Do THIS to sell more massage Gift Certificates

  • Mark Volkmann
  • June 09, 2016
  • - MassageBook

You keep hearing it.   I know that you do.   “Gift Certificate sales are wildly profitable and a key part of building a successful practice”     But are YOU benefitting from gift certificate sales as much as you should be?   Probably not.   There are two important...

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Who else wants the perfect music for their massage?

  • Mark Volkmann
  • June 02, 2016
  • - Marketing - People Focus

There’s no question music is an important part of creating a relaxing atmosphere in your bodywork or massage therapy practice. The right kind of music serves as a complement to massage and helps clients relax more deeply, allows recipients to enjoy their bodywork more thoroughly, and ultimately makes your job...

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5 Steps to an Efficient and Profitable Massage Practice

  • Mark Volkmann
  • May 22, 2016
  • - Marketing - massage therapists

If you want to create a business plan from scratch, our infographic shows 5 key steps to a successful practice: **Attracting New Customers** The key to attracting customers is to have a comprehensive and accurate website where potential clients can learn more about your qualifications, the services you offer, and...

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Stevie Duren – How she did it

  • Mark Volkmann
  • May 20, 2016
  • - MassageBook

I opened Bliss Bodywork in Jackson, Wyoming, in 2010 while I was still working at a spa. I decided it was high time for me to have my own practice and create the experience I wanted clients to have. I told myself I could continue to work at the spa...

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Why you shouldn’t write a business plan for your massage practice

  • Mark Volkmann
  • May 20, 2016
  • - Marketing - massage therapists

You’ve heard it before, haven’t you? “You should create a massage practice business plan before starting your business”. But let’s be real – precious few actually have a business plan for their massage practice, and those that do probably couldn’t find it if you asked them for it.   I’m...

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Mothers Day Massage Gift Certificate sales reach all time high

  • Mark Volkmann
  • May 10, 2016
  • - MassageBook

Just wanted to share a little post Mother’s Day weekend status report. One thing that makes MassageBook unique is our extreme focus on helping not only individual practice owners and therapists succeed – but organizing the community of all independent practitioners for the benefit of our profession as a whole. This past...

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