MassageBook Blog

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Are You Doing This With Your Social Media?

  • Mark Volkmann
  • August 27, 2014
  • - Marketing

Social media is a convenient way to expand your massage practice in a way that’s both inexpensive and value-offering to clients. Getting the word out about your practice’s credentials and services can really be streamlined through the networking and online marketing that social media makes possible. The Value of Social...

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How To Create A Brand And Messaging People Care About

  • Mark Volkmann
  • August 25, 2014
  • - Marketing

If you’re thinking about expanding your massage practice you might want to consider branding from the bottom-up, then look for ways to hone a brand identity that gets results. Today’s clients are barraged with commercials, signs, and salespeople pulling them in a million different directions in an attempt to win...

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6 Often Forgotten About Ways To Grow Your Practice

  • Mark Volkmann
  • August 20, 2014
  • - Marketing

Growing your practice as a massage therapist starts with solidifying your core values and establishing a clear purpose for the ways in which you want your practice to expand. Think about it – wouldn’t a trip or meeting with a clear rationale, time and place have a better chance of...

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How to Partner with a Chiropractor

  • Mark Volkmann
  • August 06, 2014
  • - Marketing

Massage therapists and chiropractors often unnecessarily compete with one another, when in fact, the opposite should be true. When combined, the two fields complement each other well and allow patients to experience a more comprehensive care program. In addition to the patient’s well-being, a partnership with a chiropractic office can...

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Why Your Practice Needs Core Values

  • Mark Volkmann
  • August 04, 2014
  • - Marketing

It can be hard to imagine a business being successful in the long term without having core values. This is especially true with massage therapy. Why? Because massage therapists help others and deliver a service that improves the quality of life for their clients. So what are core values as...

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How To Setup A Facebook Page For Your Massage Therapy Practice

  • Mark Volkmann
  • July 30, 2014
  • - Marketing

Facebook is currently the biggest social media site in the world, with millions of active users and more joining every day. The average user may log into their Facebook account five times a day! What does this mean to you as a massage therapist? This is where potential customers are...

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Are You Doing This To Get Found In Your Market?

  • Mark Volkmann
  • July 28, 2014
  • - Marketing

You may not be familiar with what a “business citation” is, but I bet you inadvertently know the major citation sources. Surely you’ve heard of websites such as Yelp, Yahoo! Local and Yellow Pages right? Well, those are three of the many citations directories. A business citation listing is essentially...

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Creative, Low Cost Marketing Ideas for Massage Therapists – Part 1

  • Mark Volkmann
  • July 23, 2014
  • - Marketing

Growing a business can be challenging. As a massage therapist you’re concerned with your clients wellness first and foremost, but in order to be successful you need to also be concerned with the wellness of your business. Excellent hands-on skills are not enough to grow your business. Ultimately you’ll need...

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7 Ways To Use Yelp To Grow Your Massage Therapy Business and Book More New Clients

  • Mark Volkmann
  • July 14, 2014
  • - Marketing

If you’re looking to grow your massage therapy business, you need to attract more local clients to try your services. Yelp is one of the most powerful resources on the Internet for massage therapists who want to market their business. It is like an online word-of-mouth engine! Yelp can help...

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World Cup stirs up excitement for soccer players, need for massage

  • Mark Volkmann
  • June 17, 2014
  • - Healthy Living - massage therapists - Massage therapy benefits

GOOOOOAAAAAALLLLL!!!! Did you see that World Cup match last night? Yeah, the one where the guys from USA actually won … and did so in rather dramatic fashion? It was spectacular – a great game of suspense, drama, injury and crazy kicks. But highlights will be on the news for...

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