MassageBook Blog

Find out what's been going on with MassageBook

Boost Your SEO With Local Citations and Attract More Clients

  • Mark Volkmann
  • December 03, 2014
  • - Marketing

Online marketing is king in today’s business world. Without it, your small business may never reach its full potential. This is true of all industries, including massage therapy. Although massage therapy is built on person-to-person interaction, online marketing is vital to growing your client base. One of the most important...

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Does Your Marketing Influence Bookings?

  • Mark Volkmann
  • November 24, 2014
  • - Marketing

Marketing is a major factor in building your client base. Not only do you need to get people in the door, but you also need to get them coming back again and again. In order to do this you must appeal to the strongest factor of decision making. While logic...

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Do This Now to Increase Bookings by Years End

  • Mark Volkmann
  • November 17, 2014
  • - Marketing

One of the fastest and most effective ways to increase your bookings and fill up your schedule is by selling and/or distributing gift certificates.  You can offer them at different dollar amounts, use them for a “Buy 1 Massage, Get 1 Free” promotion, and/or bestow them to your most loyal...

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[INFOGRAPHIC] Do You Offer Gift Certificates?

  • Mark Volkmann
  • November 05, 2014
  • - Marketing

Looking to boost sales this holiday season? Of course you are! Gift cards are a powerful way to increase sales and provide flexible gifting options for your clients. To really maximize your earning potential from gift cards, you really need to start promoting them now! More gift cards are sold...

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13 Ways To Improve Your Social Media For More Bookings

  • Mark Volkmann
  • November 03, 2014
  • - Marketing

Having a credible social media presence is vital for every business looking to stand out in their field, and this absolutely stands true for massage therapists. Social media advertising is a proven and inexpensive way to increase business traffic. This article includes 13 ways for established and growing massage therapists to...

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Massage Therapist Career Statistics

  • Mark Volkmann
  • October 27, 2014
  • - massage therapists

Interesting infographics on Massage Therapist careers from a high level. A couple things that jump out at me are the percentages of self-employed and percent that practices full time. These stats show how much opportunity there is for massage therapists. Self-employed, full-time therapists have a lot of opportunity for growth....

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Guide to Earning Awesome Online Reviews

  • Mark Volkmann
  • October 20, 2014
  • - Marketing

As a massage therapist, client reviews are vital to the growth of your business, and online reviews are the new “word of mouth.” Without them, you won’t see the growth that’s possible with just a little effort. Keep reading to learn why online reviews are crucial to your success, and...

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You Had Me at "Hello!" ~ Building Your Personal Brand – Part 4

  • Mark Volkmann
  • October 13, 2014
  • - Marketing

Because your particular chosen profession requires you: to meet with your clients in person, to engage in face to face conversations with them, to have them come to your brick-and-mortar location, and to physically touch them Your professional image plays thee leading role in the success (or failure) of your massage therapy practice. If...

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Imitation + Inspiration = Ingenuity: Building Your Personal Brand – Part 3

  • Mark Volkmann
  • October 08, 2014
  • - Marketing

“No man is an island, Entire of itself, Every man is a piece of the continent, A part of the main.” These words of John Donne are as true today as they were when he first wrote them in the 17th century. Everyone’s connected; everyone’s a part of the whole. As a...

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Should You Refine Your Approach?

  • Mark Volkmann
  • October 06, 2014
  • - Marketing

To really grow your massage practice and ensure that your marketing strategies are actually achieving their intended ends, you need to understand your clients more intimately. There’s no two ways about it. If you create blog content and circulate newsletters with great promotions and updates about upcoming services that you’re...

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