MassageBook Blog

Find out what's been going on with MassageBook

Want to Market Your Services? Learn Where to Start

  • Mark Volkmann
  • January 26, 2015
  • - Marketing

Although your current clients are your best source for marketing your massage therapy practice, it’s not their job to bring in new clients for you. That’s your responsibility. Keep providing world-class, exceptional services, and their referrals will come; however, you can’t afford to sit back and wait for them to refer you. Taking the time to...

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Why Yellow Page Ads May Not Be Worth It

  • Mark Volkmann
  • January 21, 2015
  • - Marketing

Although the iconic Yellow Pages has been around for decades and was once the one highly-sought after platform for advertising, a lot has changed in how businesses market themselves these days.  Today most businesses turn to the Internet to advertise their products and services. While the Yellow Pages continue to be that...

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10 Ways to Market Your Practice on a Shoestring Budget

  • Mark Volkmann
  • January 19, 2015
  • - Marketing

You (really) can do more with less. If the owner of your local print shop says you have to get the postcard design to him by Friday (and today is Wednesday), you’ll get that postcard created in those 48 hours faster than if you had 3 months. If you promised...

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6 Benefits of Using Google My Business to Attract New Clients

  • Mark Volkmann
  • January 12, 2015
  • - Marketing

Google My Business is a convenient and user-friendly resource for both potential customers and businesses alike. Created by Google, this one-stop-shop makes it easy not only for potential new clients to find pertinent information about your massage therapy practice, but also for you to control info about your practice and monitor...

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A Wonderful Year It Was

  • Mark Volkmann
  • January 05, 2015
  • - From Our CEO

With the holiday season upon us and the new year just around the corner, I wanted to take a moment to wish you the happiest of holidays and a bright, sparkly new year grounded in health, well being, love and the successful pursuit of your dreams. Thank you It is...

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3 Tips for Better Marketing Emails

  • Mark Volkmann
  • December 31, 2014
  • - Marketing

Email marketing is one of the best ways to advertise your massage therapy services, your products, and any new promotions you may be running. Mastering the art of email marketing, however, can be a challenging feat. While it may seem quite simple, the fact is it takes strategic and purposeful planning...

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How to Cross Promote Like a Pro

  • Mark Volkmann
  • December 29, 2014
  • - Marketing

Simply advertising your “buy one, get one free” at your front desk will limit the cards to be seen (and purchased) to only current customers (and the mailman). You’ve got to cross-promote.  Cross-promotion is the art and science of strategically sending your message out into the universe via various channels. Although everyone in your...

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How to Improve Your Email Newsletters

  • Mark Volkmann
  • December 19, 2014
  • - Marketing

Want repeat clients? Keep them engaged and interested in your company and services. Even if you’re 100% confident that your exceptional massages will keep them coming back, seal the deal by keeping them educated on the value of massage therapy and aware of current promotions. Here are a few tips to creating a newsletter your clients will...

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What You Shouldn’t Do On Review Sites

  • Mark Volkmann
  • December 16, 2014
  • - Marketing

While online reviews can be a dream come true as an easy way to increase your client base for your massage therapy practice, it can also prove to be a nightmare if you make common mistakes regarding them. Here’s a look at what not to do regarding online reviews: Don’t mistakenly think they are...

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How To Sell More Gift Cards Than You Ever Have Before

  • Mark Volkmann
  • December 08, 2014
  • - Marketing

While the holidays are a great time to sell gift cards from your massage therapy practice, if you market them thoughtfully, you can successfully sell the most gift cards you ever have before!  Here are some easy ways to increase your gift card sales: Email marketing Whether your email list includes...

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