MassageBook Blog

Find out what's been going on with MassageBook

How to Cross Promote Like a Pro

  • Mark Volkmann
  • December 29, 2014
  • - Marketing

Simply advertising your “buy one, get one free” gift cards only at your front desk will limit the cards to be seen (and purchased) to only current customers (and the mailman). You’ve got to cross-promote.  Cross-promotion is the art and science of strategically sending your message out into the universe via various channels. Although everyone in...

Read More

How to Improve Your Email Newsletters

  • Mark Volkmann
  • December 19, 2014
  • - Marketing

Want repeat clients? Keep them engaged and interested in your company and services. Even if you’re 100% confident that your exceptional massages will keep them coming back, seal the deal by keeping them educated on the value of massage therapy and aware of current promotions. Here are a few tips to creating a newsletter your clients will...

Read More

What You Shouldn’t Do On Review Sites

  • Mark Volkmann
  • December 16, 2014
  • - Marketing

While online reviews can be a dream come true as an easy way to increase your client base for your massage therapy practice, it can also prove to be a nightmare if you make common mistakes regarding them. Here’s a look at what not to do regarding online reviews: ** Don’t mistakenly think they...

Read More

Increase Word-of-Mouth With These 3 Tips

  • Mark Volkmann
  • December 15, 2014
  • - Marketing

In every industry and for every company, word-of-mouth marketing is the best, cheapest (but most costly), and most important form of advertising. Your massage therapy practice is no exception. While hiring a full-time marketing agency may help you to brainstorm, create, produce, and launch effective branding pieces, social media platforms,...

Read More

5 Ways to Thank Your Customers and Keep Them Happy

  • Mark Volkmann
  • December 11, 2014
  • - Marketing

Gratitude is often underrated, especially in the business world. A great way to set yourself apart from the run-of-the-mill massage therapists is to say “thank you” to your clients in fun, creative ways. Make your gratitude known to those who keep you in business. Try one or more of the...

Read More

How To Sell More Gift Cards Than You Ever Have Before

  • Mark Volkmann
  • December 08, 2014
  • - Marketing

While the holidays are a great time to sell gift cards from your massage therapy practice, if you market them thoughtfully, you can successfully sell the most gift cards you ever have before!  Here are some easy ways to increase your gift card sales: ** Email marketing** Whether your email list...

Read More

Boost Your SEO With Local Citations and Attract More Clients

  • Mark Volkmann
  • December 03, 2014
  • - Marketing

Online marketing is king in today’s business world. Without it, your small business may never reach its full potential. This is true of all industries, including massage therapy. Although massage therapy is built on person-to-person interaction, online marketing is vital to growing your client base. One of the most important...

Read More

The Secret to More Repeat Bookings

  • Mark Volkmann
  • November 26, 2014
  • - Marketing

Every business gets excited when a new customer walks through the door. The excitement grows when that customer completes their first purchase, and the experience is no different when your clients complete their first massage therapy session. However, getting the customer through the door for the first time is only...

Read More

Does Your Marketing Influence Bookings?

  • Mark Volkmann
  • November 24, 2014
  • - Marketing

Marketing is a major factor in building your client base. Not only do you need to get people in the door, but you also need to get them coming back again and again. In order to do this you must appeal to the strongest factor of decision making. While logic...

Read More

How to Make Your Marketing Copy Better

  • Mark Volkmann
  • November 19, 2014
  • - Marketing

Words are powerful tools. You can use them to attract potential customers. They can arouse consumer interest in your massage therapy service. They can convert potential customers into paying clients. Copywriting uses words to persuade people to buy a product or service, or to influence their beliefs in some way....

Read More
Practice building &
life simplifying ideas.

Sign up for occasional emails

Jen Balcom

Jen Balcom

Detroit Chair Massage

Mary Geitner

Mary Geitner

View all testimonials