Blog - Marketing

Marketing Category from MassageBook's Blog

How to Give Your Brand a Voice

Just like your own unique voice identifies you as an individual, the voice you choose to send out into the universe defines your massage therapy practice. What is the tone of your practice’s voice? Is it sophisticated, high-end, and exclusive? Is it conversational and friendly? Is it serious and professional?...

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How to Win Against Competitors With Lower Rates

As a business owner, you have lots of concerns, responsibilities, and ideas vying for your time and attention every day.  When you’re not at your office, you’re thinking about your office. While some of your challenges may take preference over others, one real aspect of running your own massage therapy practice that...

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The Secret to More Repeat Bookings

Every business gets excited when a new customer walks through the door. The excitement grows when that customer completes their first purchase, and the experience is no different when your clients complete their first massage therapy session. However, getting the customer through the door for the first time is only...

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How to Make Your Marketing Copy Better

Words are powerful tools. You can use them to attract potential customers. They can arouse consumer interest in your massage therapy service. They can convert potential customers into paying clients. Copywriting uses words to persuade people to buy a product or service or to influence their beliefs in some way....

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Instantly Fix Your Pinterest Marketing with These 8 Easy Tips

From regularly emailing clients and prospects, mailing promotional postcards each season, social media and launching informative videos, to developing client loyalty and referral programs, there are countless creative and effective ways to continue to promote your massage therapy practice. While each marketing effort should be purposeful to attract new clients while...

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What Motivates Someone To Book A Massage?

Quick… you know your clients better than anyone; think of three reasons why someone would book a massage. Perhaps it is because they are experiencing lower back pain that is made better by massage. Maybe that person is an athlete and suffers many injuries, or maybe he or she just...

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How to Promote Your Practice With Facebook Ads

Paid advertising can be a burden for small businesses, especially massage therapists. More than likely, your budget doesn’t allow for big spending on major ad campaigns. This is where Facebook can help; it’s a great way to test out the advertising waters without breaking the bank. Running a Facebook ad...

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What Have You Learned From Your Best Clients?

Every day there are new opportunities to increase your marketing reach. You can run numerous campaigns, such as blogging, click ads, real commercial campaigns and events. As a massage therapist, you can also give out entry-level discounts and business cards, as you are providing a tangible health resource that your customers...

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One of the Quickest Ways to Make More Money as a Massage Therapist

We all know that the overarching goal behind massage therapy is to make clients feel more relaxed and free of unneeded tension. That goal is even the primary one for most massage therapists. The catch, though, is that massage therapy is a business that doesn’t flout the tenets of commerce. Massage...

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Mobile Massage Practices: Considerations When Starting Out

I just fielded a question today from someone who’s considering starting their own mobile massage practice. It was a good question, and as I was answering it, it occurred to me that it’s probably something a lot of you are asking yourselves. Is it a good idea to start an...

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    Beth Wade, LMT

    Beth Wade, LMT

    Twisted Roots Chicago

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