About Us

JoAnn Abbott is the owner/therapist of I AM MFR-- Myofascial Release and Therapeutic Massage.  Her passion for health through nutrition, fitness and body awareness while staying true to her holistic ideals led her to a career as a massage therapist.  As a graduate of Cayce/Reilly School of Massotherapy,  JoAnn strengthened her belief that the body, mind and spirit are interwoven and cannot be treated seperately.  She continues her education studying The John F. Barnes’ Myofascial Release Approach® under John F Barnes. Thus, strengthening her desire to help clients heal themselves by teaching them to feel and trust what their body is saying.  Her interest in the intricacies and physiological changes of the female body and the way our thoughts and emotions shape our movement led her to cr...

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I AM MFR Myofascial Release Therapy & Therapeutic Massage

4646 Princess Anne Rd, #103

Virginia Beach , VA 23462 map it

(757) 375-8405

Hours of Operation

M Closed
T 09:00 AM - 06:00 PM
W By Appointment Only
Th By Appointment Only
F By Appointment Only
Sa Closed
S Closed

Client Testimonials

Here's what our clients are saying


  • JoAnn is amazing! She is very knowledgeable and truly cares about what she does.

    Highly recommend JoAnn’s services. She is very knowledgeable, professional and a great healer. Will definitely return.

  • Overall great experience! Amazing results and I learned a lot about preventive care and maintenance.

    Even on our tough days, JoAnn and I always see results. The key is continuing to receive treatment.

  • Joann was a skillful massage therapist. I was very relaxed and comfortable after the massage. AND, I slept very well that night!

    Jo-Anne was very good at listening and explaining what she was going to do and why. It was my first time having MFR and I found it very effective and beneficial on some stubborn shoulder pain. We even heard a pop of release during the session!

  • I'm so glad a found this gem while searching for therapeutic massage. JoAnn is clearly passionate and knowledgable. I was very comfortable and at ease immediately. Thank you!

    Joann is fantastic! Thorough, knowledgeable, and informative, I left feeling immediately better and was given easy exercises to do at home to aid the healing process. I'm very much looking forward to future appointments!

  • JoAnn navigates the dance between knowledge and intuition to provide her clients with a truly immersive healing process. Will be recommending her to all my family and friends.

    Joann is a fabulous therapist! Knowledgable, professional and personable, she has been instrumental in helping to reduce pain, improve function and promote relaxation and self care.

Myofascial Release Therapy Initial Treatment

$110
90min
Select

Myofascial Release Therapy Follow-up Session

$90
60min
$112
75min
$135
90min

Cupping Therapy

$80
60min
Select

Introduction to MFR Therapy

$75
60min
Select

Therapeutic Massage

$75
60min
Select

Neck and Shoulder Therapy

$55
40min
Select
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Myofascial Release Therapy (3) 90 Min Sessions(Does not include initial session)

3 - 90 minute Myofascial Release Therapy follow-up sessions, Must complete the initial session first..
$380
90min.
Select

Myofascial Release Therapy (3) 60 Min Sessions(does not include initial session)

3- 60 minute Myofascial Release Follow-up sessions. Must complete the initial session first.
$245
60min.
Select

Myofascial Release Therapy (3) 75 Min Sessions(does not include initial session)

3- 75 minute sessions of Myofascial Release Therapy, Must complete the initial session first.
$310
75min.
Select

JoAnn A.

License: VA #0019013894

40 Verified Reviews

Myofascial Release Therapy Initial Treatment

$110
90min
Select

Myofascial Release Therapy Follow-up Session

$90
60min
$112
75min
$135
90min

Cupping Therapy

$80
60min
Select

Introduction to MFR Therapy

$75
60min
Select

Therapeutic Massage

$75
60min
Select

Neck and Shoulder Therapy

$55
40min
Select

Special Offers

Myofascial Release Therapy (3) 90 Min Sessions(Does not include initial session)

$380
90min.
Select

Myofascial Release Therapy (3) 60 Min Sessions(does not include initial session)

$245
60min.
Select

Myofascial Release Therapy (3) 75 Min Sessions(does not include initial session)

$310
75min.
Select
by Anonymous on Jun 05
JoAnn is amazing! She is very knowledgeable and truly cares about what she does.
by Kasha on May 27
Highly recommend JoAnn’s services. She is very knowledgeable, professional and a great healer. Will definitely return.
by Sarah on May 08
Overall great experience! Amazing results and I learned a lot about preventive care and maintenance.
by Richard on Apr 03
Even on our tough days, JoAnn and I always see results. The key is continuing to receive treatment.
by Denise on Mar 15
Joann was a skillful massage therapist. I was very relaxed and comfortable after the massage. AND, I slept very well that night!
by Melody on Mar 04
Jo-Anne was very good at listening and explaining what she was going to do and why. It was my first time having MFR and I found it very effective and beneficial on some stubborn shoulder pain. We even heard a pop of release during the session!
by Ellie on Feb 27
I'm so glad a found this gem while searching for therapeutic massage. JoAnn is clearly passionate and knowledgable. I was very comfortable and at ease immediately. Thank you!
by Mindy on Feb 12
Joann is fantastic! Thorough, knowledgeable, and informative, I left feeling immediately better and was given easy exercises to do at home to aid the healing process. I'm very much looking forward to future appointments!
by Rachel on Jan 13
JoAnn navigates the dance between knowledge and intuition to provide her clients with a truly immersive healing process. Will be recommending her to all my family and friends.
by Kathy on Jan 13
Joann is a fabulous therapist! Knowledgable, professional and personable, she has been instrumental in helping to reduce pain, improve function and promote relaxation and self care.

Average Rating:

5 (Based on 40 Reviews)

98 %

Ambiance
100 %

Professionalism
by Anonymous on Jun 2021
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn is amazing! She is very knowledgeable and truly cares about what she does.
by Kasha on May 2021
Verified
Service Received: Myofascial Release Therapy (3) 75 Min Sessions(does not include initial session) with JoAnn A.
Highly recommend JoAnn’s services. She is very knowledgeable, professional and a great healer. Will definitely return.
by Sarah on May 2021
Verified
Service Received: Therapeutic Massage with JoAnn A.
Overall great experience! Amazing results and I learned a lot about preventive care and maintenance.
by Richard on Apr 2021
Verified
Service Received: Myofascial Release Therapy Follow-up Session with JoAnn A.
Even on our tough days, JoAnn and I always see results. The key is continuing to receive treatment.
by Denise on Mar 2021
Verified
Service Received: Therapeutic Massage with JoAnn A.
Joann was a skillful massage therapist. I was very relaxed and comfortable after the massage. AND, I slept very well that night!
by Melody on Mar 2021
Verified
Service Received: Therapeutic Massage with JoAnn A.
Jo-Anne was very good at listening and explaining what she was going to do and why. It was my first time having MFR and I found it very effective and beneficial on some stubborn shoulder pain. We even heard a pop of release during the session!
by Ellie on Feb 2021
Verified
Service Received: Neck and Shoulder Therapy with JoAnn A.
I'm so glad a found this gem while searching for therapeutic massage. JoAnn is clearly passionate and knowledgable. I was very comfortable and at ease immediately. Thank you!
by Mindy on Feb 2021
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
Joann is fantastic! Thorough, knowledgeable, and informative, I left feeling immediately better and was given easy exercises to do at home to aid the healing process. I'm very much looking forward to future appointments!
by Rachel on Jan 2021
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn navigates the dance between knowledge and intuition to provide her clients with a truly immersive healing process. Will be recommending her to all my family and friends.
by Kathy on Jan 2021
Verified
Service Received: Myofascial Release Therapy (3) 60 Min Sessions(does not include initial session) with JoAnn A.
Joann is a fabulous therapist! Knowledgable, professional and personable, she has been instrumental in helping to reduce pain, improve function and promote relaxation and self care.
by Anonymous on Dec 2020
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn works wonders on all the tense and tight areas! She is very knowledgeable and professional with a warm, friendly personality. She really knows the body and can dial in on those trigger points. You can tell that this is more than a profession for her, it's a passion. Highly recommend her and looking forward to more sessions!
by Marilyn on Nov 2020
Verified
Service Received: 6 - 60 Minute Sessions with JoAnn A.
JoAnn is my "go to" for both Myofascial Therapy and Therapeutic Massage. The best massage therapist I have been to in the 56 years I have lived in Va Beach. She addresses any issues I bring to her about specific areas of pain I may be experiencing. Always fell better the next day. I do believe the MTherapy will result in some long term benefits as I get older. Wish I had found her sooner to have begun that treatment earlier in my life
by Anonymous on Oct 2020
Verified
Service Received: Myofascial Release Therapy (3) 75 Min Sessions(does not include initial session) with JoAnn A.
JoAnn is highly knowledgeable and takes the time to explain what she is doing and why (MFR Therapy). And it works! She is extremely careful about sanitizing and protecting both herself and her client. An overall amazing experience!
by Anonymous on Sep 2020
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn made me feel at ease and is very knowledgeable.
by Caroline on Aug 2020
Verified
Service Received: Myofascial Release Therapy (3) 60 Min Sessions(does not include initial session) with JoAnn A.
Very professional and just after two session I feel improvement .
by Peggy on Jun 2020
Verified
Service Received: Myofascial Release Therapy (3) 90 Min Sessions(Does not include initial session) with JoAnn A.
JoAnn listens to your concerns/ questions. I have several physical restrictions, but she knows how to work around those, and I always leave her office feeling so much better than when I arrived!
by Anonymous on Mar 2020
Verified
Service Received: Introduction to MFR Therapy with JoAnn A.
She truly cares and wants to make a difference.
by Anonymous on Feb 2020
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn's presence.
by Jeri on Feb 2020
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
Loved the relaxation of the session. I actually felt my body adjust! So awesome! JoAnn is excellent!
by Richard on Dec 2019
Verified
Service Received: Myofascial Release Therapy 60 Minute Follow-up with JoAnn A.
JoAnn and I have been working together during the past four years. She keeps my migraines at bay. I now run 6-12 miles a week, when we first started I couldn't even run a half mile with out something cramping or locking up.
by Abby on Sep 2019
Verified
Service Received: Awesome September Special with JoAnn A.
Easily one of the best massages I've ever had. Amazing myofascial work, I'm still feeling the effects days later. Cupping was great, too. So much relief!
by Cathy on Mar 2019
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
It was what I expected and more. Office is totally fine and professional and the treatment was individualized to my particular needs and was handled in the manner that was complete and, at the same time, instructive. JoAnn is the 'real deal' and you can expect overall body healing and confidence that you are doing for yourself what is right and healthy enabling fuller enjoyment of all life's activities.
by Pat on Jan 2019
Verified
Service Received: Myofascial Release Therapy Follow-up with JoAnn A.
Awesome and terrific therapist!!!
by Anonymous on Jan 2019
Verified
Service Received: Myofascial Release Therapy (does not include initial session) with JoAnn A.
JoAnn listens to you to hear your concerns and directly addresses those. She takes the time to explain techniques so you understand the processes involved. I am in daily discomfort with my back situation. After session this week, I have had two days with zero discomfort! I am thankful to have found I Am!
by Richard on Nov 2018
Verified
Service Received: Myofascial Release Therapy Follow-up with JoAnn A.
My lifestyle requires a lot from my body. Energy and activities are needed everyday. I've been working with JoAnn for four years now and some issues I thought I would have to live with are now gone and we just keep grinding away at other injuries or restrictions on a regular basis. I travel the world and I can tell you without hesitation, you will get results by seeing and working with her. Rich
by Jewel on Aug 2018
Verified
Service Received: Myofascial Release Therapy (does not include initial session) with JoAnn A.
JoAnn is intuitive and caring. Her approach is gentle, yet very effective. Under her care, I feel so empowered and supported in my healing journey. She is helping me to feel good in my body again!
by Tracy on Jul 2018
Verified
Service Received: Therapeutic Massage with JoAnn A.
JoAnn makes you feel welcome and is very attentive to you and what your body needs. She is extremely knowledgeable about the human body and what it needs. I will be back to see her soon and will be sending friends and family to her add well!
by Kristy on Feb 2018
Verified
Service Received: Neck and Shoulder Therapy with JoAnn A.
My only dislike is that I didn't know about JoAnn sooner!
by Marilyn on Jan 2018
Verified
Service Received: Therapeutic Massage with JoAnn A.
I was please w/the premises, and the entire experience was amazing
by Anonymous on Nov 2017
Verified
Service Received: Rehabilitative Myofascial Release Therapy Initial Treatment with JoAnn A.
Very pleased with initial visit...
by Jessica on Nov 2017
Verified
Service Received: Therapeutic Massage with JoAnn A.
Everything was great, very relaxing and really helping with my pain management.
by Richard on Oct 2017
Verified
Service Received: Rehabilitative Myofascial Release Therapy Follow-up with JoAnn A.
Life changing!
by Anonymous on Oct 2017
Verified
Service Received: Rehabilitative Myofascial Release Therapy Initial Treatment with JoAnn A.
Loved the open communication, didn't feel ashamed or worried about confining in someone
by Carrollyn on Apr 2017
Verified
Service Received: Therapeutic Massage with JoAnn A.
It truly WAS an amazing experience. Several little nagging items of discord in my body are gone, but what was more important, after spending the rest of my afternoon dealing with clients and their concerns and cooking dinner for 5, I went to bed at my usual time and slept for a solid block of more than 6 hours of continuous "restful sleep," according to my Misfit. Add a couple of additional hours of mixed restful and light sleep and the calm I felt at the end of the session remains.
by Megan on Mar 2017
Verified
Service Received: Rehabilitative Myofascial Release Therapy Initial Treatment with JoAnn A.
awesome !
by Janet on Feb 2017
Verified
Service Received: Myofascial Release Therapy (Does not include initial session) with JoAnn A.
very comfortable environment
by Denise on Jul 2016
Verified
Service Received: Rehabilitative Myofascial Release Therapy Initial Treatment with JoAnn A.
The entire experience was great! I look forward to my next visit!
by Anonymous on Jul 2016
Verified
Service Received: Therapeutic Massage with JoAnn A.
JoAnn is very knowledgeable and thorough.
by Richard on Jul 2016
Verified
Service Received: Therapeutic Massage with JoAnn A.
I'm coming back for the analysis. The first appt. was just a glimps at what Joann can fix for me.
by Grace on Apr 2016
Verified
Service Received: Therapeutic Massage with JoAnn A.
The neck and upper back work really helped the stiff neck. I also learned and understood JoAnn's knowledge of the connective tissues. Informative.
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I AM MFR Myofascial Release Therapy & Therapeutic Massage

4646 Princess Anne Rd, #103

Virginia Beach , VA 23462 map it

Phone: (757) 375-8405

  • I AM MFR Myofascial Release Therapy & Therapeutic Massage

  • 4646 Princess Anne Rd, #103
  • Virginia Beach , VA 23462
  • (757) 375-8405
  • http://IAMMFR.com
  • Find us on: