About Us
JoAnn Abbott is the owner/therapist of I AM MFR-- Myofascial Release and Therapeutic Massage. Her passion for health through nutrition, fitness and body awareness while staying true to her holistic ideals led her to a career as a massage therapist. As a graduate of Cayce/Reilly School of Massotherapy, JoAnn strengthened her belief that the body, mind and spirit are interwoven and cannot be treated seperately. She continues her education studying The John F. Barnes’ Myofascial Release Approach® under John F Barnes. Thus, strengthening her desire to help clients heal themselves by teaching them to feel and trust what their body is saying. Her interest in the intricacies and physiological changes of the female body and the way our thoughts and emotions shape our movement led her to cr...
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I AM MFR Myofascial Release Therapy & Therapeutic Massage
4646 Princess Anne Rd, #103
Virginia Beach , VA 23462 map it
Hours of Operation
M
Closed
T
By Appointment Only
W
By Appointment Only
Th
Closed
F
By Appointment Only
Sa
Closed
S
Closed
JoAnn A.
License: VA #0019013894
57 Verified Reviews
Bodywork Services
Myofascial Release Therapy Initial Treatment
Myofascial Release Therapy Follow-up Session
Introduction to MFR Therapy
Therapeutic Massage
Neck and Shoulder Therapy
Special Offers
Myofascial Release Therapy (3) 90 Min Sessions(Does not include initial session)
Myofascial Release Therapy (3) 60 Min Sessions(does not include initial session)
Myofascial Release Therapy (3) 75 Min Sessions(does not include initial session)
by
Anonymous
on
Mar 29
JoAnn is an experienced and wonderful MFR therapist!
by
Barbara
on
Mar 25
Always a helpful and great experience.
by
Anonymous
on
Feb 22
Was a wonderful experience, very clean and calming atmosphere. Will definitely be back.
by
Anonymous
on
Feb 17
JoAnn is a an extremely skilled practitioner. Her technique is individualized and you can tell she is passionate about her job. My lower back feels so much better after each session. I highly recommend JoAnn for any musculoskeletal issues.
by
Dina
on
Jan 27
JoAnn is amazing!
by
Jennifer
on
Dec 10
JoAnn is a godsend
by
Anonymous
on
Nov 16
JoAnn creates a safe, relaxing environment and really listens to what is bothering you.
by
Diane
on
Nov 12
JoAnn is very skilled in MFR. The initial session was very thorough. The follow-up session went by very quickly. We accomplished a lot in 60 minutes. Now my body can integrate everything before my next session.
by
Tara
on
Oct 26
Atmosphere was perfect and so was Joann’s kindness and attention to details.
by
Anonymous
on
Oct 20
Very knowledgeable and professional. A skilled practitioner
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4.98 (Based on 57 Reviews)
98 %
Ambiance
100 %
Professionalism
by Anonymous on Mar 2022
Verified
Service Received: Myofascial Release Therapy (3) 75 Min Sessions(does not include initial session) with JoAnn A.
JoAnn is an experienced and wonderful MFR therapist!
by Barbara on Mar 2022
Verified
Service Received: Neck and Shoulder Therapy with JoAnn A.
Always a helpful and great experience.
by Anonymous on Feb 2022
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
Was a wonderful experience, very clean and calming atmosphere. Will definitely be back.
by Anonymous on Feb 2022
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn is a an extremely skilled practitioner. Her technique is individualized and you can tell she is passionate about her job. My lower back feels so much better after each session. I highly recommend JoAnn for any musculoskeletal issues.
by Dina on Jan 2022
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn is amazing!
by Jennifer on Dec 2021
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn is a godsend
by Anonymous on Nov 2021
Verified
Service Received: Myofascial Release Therapy (3) 60 Min Sessions(does not include initial session) with JoAnn A.
JoAnn creates a safe, relaxing environment and really listens to what is bothering you.
by Diane on Nov 2021
Verified
Service Received: Myofascial Release Therapy (3) 60 Min Sessions(does not include initial session) with JoAnn A.
JoAnn is very skilled in MFR. The initial session was very thorough. The follow-up session went by very quickly. We accomplished a lot in 60 minutes. Now my body can integrate everything before my next session.
by Tara on Oct 2021
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
Atmosphere was perfect and so was Joann’s kindness and attention to details.
by Anonymous on Oct 2021
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
Very knowledgeable and professional. A skilled practitioner
by Marcela on Oct 2021
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
She was great I definitely will come back fir more treatments 👍👍
by Mark on Oct 2021
Verified
Service Received: Myofascial Release Therapy (3) 60 Min Sessions(does not include initial session) with JoAnn A.
JoAnn always does a great job! She finds the areas that need work and gets to work fixing them!
by Kimberly on Sep 2021
Verified
Service Received: Therapeutic Massage with JoAnn A.
I highly recommend JoAnn Abbott as a knowledgeable, caring and extremely competent MFR thearapist. She takes time to educate about the process and gives practical suggestions for things you can do at home to have a healthier body.
by Kathy on Sep 2021
Verified
Service Received: 3 - 60 Minute Sessions with JoAnn A.
My massage was AMAZING! JoAnn really worked with the tight areas in my body and pointed out things I hadn't noticed, like my tight jaw. I'm more mindful when I'm clenching my teeth now. I highly recommend JoAnn.
by Anonymous on Sep 2021
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
Fue una buena experiencia para mi. Joan fue muy Profesional. Yo escogí la primera opción porque quería saber que podía ella encontrar en mi cuerpo, porque no siempre el origin es donde esta el dolor. Fui con un problema de dolor del.cuello y de la parte alta de la espalda todo esto en el lado izquierdo. Ella encontró que tenia una rotación de la pelvis y desplazamiento hacia arriba de mi cadera en el lado derecho. Después de unos estiramiento y ejercicios en cada después de 5 días he ido teniendo mejoría en la molestia del cuello y espalda. Pienso volver para un myofascial release en la espalda.
by Weare on Jul 2021
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
Helped me feel comfortable and confident quickly. She has a different take on the body than I had encountered before
by Carri on Jul 2021
Verified
Service Received: Myofascial Release Therapy (3) 60 Min Sessions(does not include initial session) with JoAnn A.
JoAnn is really amazing. I was immediately made to feel comfortable. She was informative, respectful and effective.
by Anonymous on Jun 2021
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn is amazing! She is very knowledgeable and truly cares about what she does.
by Kasha on May 2021
Verified
Service Received: Myofascial Release Therapy (3) 75 Min Sessions(does not include initial session) with JoAnn A.
Highly recommend JoAnn’s services. She is very knowledgeable, professional and a great healer. Will definitely return.
by Sarah on May 2021
Verified
Service Received: Therapeutic Massage with JoAnn A.
Overall great experience! Amazing results and I learned a lot about preventive care and maintenance.
by Richard on Apr 2021
Verified
Service Received: Myofascial Release Therapy Follow-up Session with JoAnn A.
Even on our tough days, JoAnn and I always see results. The key is continuing to receive treatment.
by Denise on Mar 2021
Verified
Service Received: Therapeutic Massage with JoAnn A.
Joann was a skillful massage therapist. I was very relaxed and comfortable after the massage. AND, I slept very well that night!
by Melody on Mar 2021
Verified
Service Received: Therapeutic Massage with JoAnn A.
Jo-Anne was very good at listening and explaining what she was going to do and why. It was my first time having MFR and I found it very effective and beneficial on some stubborn shoulder pain. We even heard a pop of release during the session!
by Ellie on Feb 2021
Verified
Service Received: Neck and Shoulder Therapy with JoAnn A.
I'm so glad a found this gem while searching for therapeutic massage. JoAnn is clearly passionate and knowledgable. I was very comfortable and at ease immediately. Thank you!
by Mindy on Feb 2021
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
Joann is fantastic! Thorough, knowledgeable, and informative, I left feeling immediately better and was given easy exercises to do at home to aid the healing process. I'm very much looking forward to future appointments!
by Rachel on Jan 2021
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn navigates the dance between knowledge and intuition to provide her clients with a truly immersive healing process. Will be recommending her to all my family and friends.
by Kathy on Jan 2021
Verified
Service Received: Myofascial Release Therapy (3) 60 Min Sessions(does not include initial session) with JoAnn A.
Joann is a fabulous therapist! Knowledgable, professional and personable, she has been instrumental in helping to reduce pain, improve function and promote relaxation and self care.
by Anonymous on Dec 2020
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn works wonders on all the tense and tight areas! She is very knowledgeable and professional with a warm, friendly personality. She really knows the body and can dial in on those trigger points. You can tell that this is more than a profession for her, it's a passion. Highly recommend her and looking forward to more sessions!
by Marilyn on Nov 2020
Verified
Service Received: 6 - 60 Minute Sessions with JoAnn A.
JoAnn is my "go to" for both Myofascial Therapy and Therapeutic Massage. The best massage therapist I have been to in the 56 years I have lived in Va Beach. She addresses any issues I bring to her about specific areas of pain I may be experiencing. Always fell better the next day. I do believe the MTherapy will result in some long term benefits as I get older. Wish I had found her sooner to have begun that treatment earlier in my life
by Anonymous on Oct 2020
Verified
Service Received: Myofascial Release Therapy (3) 75 Min Sessions(does not include initial session) with JoAnn A.
JoAnn is highly knowledgeable and takes the time to explain what she is doing and why (MFR Therapy). And it works! She is extremely careful about sanitizing and protecting both herself and her client. An overall amazing experience!
by Anonymous on Sep 2020
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn made me feel at ease and is very knowledgeable.
by Caroline on Aug 2020
Verified
Service Received: Myofascial Release Therapy (3) 60 Min Sessions(does not include initial session) with JoAnn A.
Very professional and just after two session I feel improvement .
by Peggy on Jun 2020
Verified
Service Received: Myofascial Release Therapy (3) 90 Min Sessions(Does not include initial session) with JoAnn A.
JoAnn listens to your concerns/ questions. I have several physical restrictions, but she knows how to work around those, and I always leave her office feeling so much better than when I arrived!
by Anonymous on Mar 2020
Verified
Service Received: Introduction to MFR Therapy with JoAnn A.
She truly cares and wants to make a difference.
by Anonymous on Feb 2020
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
JoAnn's presence.
by Jeri on Feb 2020
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
Loved the relaxation of the session. I actually felt my body adjust! So awesome! JoAnn is excellent!
by Richard on Dec 2019
Verified
Service Received: Myofascial Release Therapy 60 Minute Follow-up with JoAnn A.
JoAnn and I have been working together during the past four years. She keeps my migraines at bay. I now run 6-12 miles a week, when we first started I couldn't even run a half mile with out something cramping or locking up.
by Abby on Sep 2019
Verified
Service Received: Awesome September Special with JoAnn A.
Easily one of the best massages I've ever had. Amazing myofascial work, I'm still feeling the effects days later. Cupping was great, too. So much relief!
by Cathy on Mar 2019
Verified
Service Received: Myofascial Release Therapy Initial Treatment with JoAnn A.
It was what I expected and more. Office is totally fine and professional and the treatment was individualized to my particular needs and was handled in the manner that was complete and, at the same time, instructive. JoAnn is the 'real deal' and you can expect overall body healing and confidence that you are doing for yourself what is right and healthy enabling fuller enjoyment of all life's activities.
by Pat on Jan 2019
Verified
Service Received: Myofascial Release Therapy Follow-up with JoAnn A.
Awesome and terrific therapist!!!
by Anonymous on Jan 2019
Verified
Service Received: Myofascial Release Therapy (does not include initial session) with JoAnn A.
JoAnn listens to you to hear your concerns and directly addresses those. She takes the time to explain techniques so you understand the processes involved. I am in daily discomfort with my back situation. After session this week, I have had two days with zero discomfort! I am thankful to have found I Am!
by Richard on Nov 2018
Verified
Service Received: Myofascial Release Therapy Follow-up with JoAnn A.
My lifestyle requires a lot from my body. Energy and activities are needed everyday. I've been working with JoAnn for four years now and some issues I thought I would have to live with are now gone and we just keep grinding away at other injuries or restrictions on a regular basis. I travel the world and I can tell you without hesitation, you will get results by seeing and working with her. Rich
by Jewel on Aug 2018
Verified
Service Received: Myofascial Release Therapy (does not include initial session) with JoAnn A.
JoAnn is intuitive and caring. Her approach is gentle, yet very effective. Under her care, I feel so empowered and supported in my healing journey. She is helping me to feel good in my body again!
by Tracy on Jul 2018
Verified
Service Received: Therapeutic Massage with JoAnn A.
JoAnn makes you feel welcome and is very attentive to you and what your body needs. She is extremely knowledgeable about the human body and what it needs. I will be back to see her soon and will be sending friends and family to her add well!
by Kristy on Feb 2018
Verified
Service Received: Neck and Shoulder Therapy with JoAnn A.
My only dislike is that I didn't know about JoAnn sooner!
by Marilyn on Jan 2018
Verified
Service Received: Therapeutic Massage with JoAnn A.
I was please w/the premises, and the entire experience was amazing
by Anonymous on Nov 2017
Verified
Service Received: Rehabilitative Myofascial Release Therapy Initial Treatment with JoAnn A.
Very pleased with initial visit...
by Jessica on Nov 2017
Verified
Service Received: Therapeutic Massage with JoAnn A.
Everything was great, very relaxing and really helping with my pain management.
by Richard on Oct 2017
Verified
Service Received: Rehabilitative Myofascial Release Therapy Follow-up with JoAnn A.
Life changing!
by Anonymous on Oct 2017
Verified
Service Received: Rehabilitative Myofascial Release Therapy Initial Treatment with JoAnn A.
Loved the open communication, didn't feel ashamed or worried about confining in someone
by Carrollyn on Apr 2017
Verified
Service Received: Therapeutic Massage with JoAnn A.
It truly WAS an amazing experience. Several little nagging items of discord in my body are gone, but what was more important, after spending the rest of my afternoon dealing with clients and their concerns and cooking dinner for 5, I went to bed at my usual time and slept for a solid block of more than 6 hours of continuous "restful sleep," according to my Misfit. Add a couple of additional hours of mixed restful and light sleep and the calm I felt at the end of the session remains.
by Megan on Mar 2017
Verified
Service Received: Rehabilitative Myofascial Release Therapy Initial Treatment with JoAnn A.
awesome !
by Janet on Feb 2017
Verified
Service Received: Myofascial Release Therapy (Does not include initial session) with JoAnn A.
very comfortable environment
by Denise on Jul 2016
Verified
Service Received: Rehabilitative Myofascial Release Therapy Initial Treatment with JoAnn A.
The entire experience was great! I look forward to my next visit!
by Anonymous on Jul 2016
Verified
Service Received: Therapeutic Massage with JoAnn A.
JoAnn is very knowledgeable and thorough.
by Richard on Jul 2016
Verified
Service Received: Therapeutic Massage with JoAnn A.
I'm coming back for the analysis. The first appt. was just a glimps at what Joann can fix for me.
by Grace on Apr 2016
Verified
Service Received: Therapeutic Massage with JoAnn A.
The neck and upper back work really helped the stiff neck. I also learned and understood JoAnn's knowledge of the connective tissues. Informative.
I AM MFR Myofascial Release Therapy & Therapeutic Massage
4646 Princess Anne Rd, #103
Virginia Beach , VA 23462 map it
Phone: