About Us

JoAnn Abbott is the owner/therapist of I AM MFR-- Myofascial Release and Therapeutic Massage for Women.  Her passion for health through nutrition, fitness and body awareness while staying true to her holistic ideals led her to a career as a massage therapist.  As a graduate of Cayce/Reilly School of Massotherapy,  JoAnn strengthened her belief that the body, mind and spirit are interwoven and cannot be treated seperately.  She continues her education studying The John F. Barnes’ Myofascial Release Approach® under John F Barnes. Thus, strengthening her desire to help clients heal themselves by teaching them to feel and trust what their body is saying.  Her interest in the intricacies and physiological changes of the female body and the way our thoughts and emotions shape our movement led...

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I AM MFR Myofascial Release and Therapeutic Massage for Women

4646 Princess Anne Rd, #103

Virginia Beach , VA 23462 map it

(757) 375-8405

Hours of Operation

M 10:00 AM - 06:30 PM
T 09:00 AM - 07:00 PM
W 09:00 AM - 01:00 PM
Th 08:00 AM - 07:00 PM
F Closed
Sa 08:00 AM - 03:00 PM
S Closed

Client Testimonials

Here's what our clients are saying


  • My lifestyle requires a lot from my body. Energy and activities are needed everyday. I've been working with JoAnn for four years now and some issues I thought I would have to live with are now gone and we just keep grinding away at other injuries or restrictions on a regular basis. I travel the world and I can tell you without hesitation, you will get results by seeing and working with her. Rich

    JoAnn is intuitive and caring. Her approach is gentle, yet very effective. Under her care, I feel so empowered and supported in my healing journey. She is helping me to feel good in my body again!

  • JoAnn makes you feel welcome and is very attentive to you and what your body needs. She is extremely knowledgeable about the human body and what it needs. I will be back to see her soon and will be sending friends and family to her add well!

    My only dislike is that I didn't know about JoAnn sooner!

  • I was please w/the premises, and the entire experience was amazing

    Very pleased with initial visit...

  • Everything was great, very relaxing and really helping with my pain management.

    Life changing!

  • Loved the open communication, didn't feel ashamed or worried about confining in someone

    It truly WAS an amazing experience. Several little nagging items of discord in my body are gone, but what was more important, after spending the rest of my afternoon dealing with clients and their concerns and cooking dinner for 5, I went to bed at my usual time and slept for a solid block of more than 6 hours of continuous "restful sleep," according to my Misfit. Add a couple of additional hours of mixed restful and light sleep and the calm I felt at the end of the session remains.

Myofascial Release Therapy Initial Treatment

$100
90min
Select

Myofascial Release Therapy Follow-up

$85
60min
Select

Myofascial Release Therapy Follow-up

$115
90min

Therapeutic Massage

$70
60min
$95
90min
Select

Neck and Shoulder Therapy

$50
40min
Select
Booking a service you previously paid for? Log in to your account.

Myofascial Release Therapy (Does not include initial session)

3 - 90 minute Myofascial Release Therapy follow-up sessions
$300
90min.
Select

JoAnn A.

License: VA #0019013894

16 Verified Reviews

Myofascial Release Therapy Initial Treatment

$100
90min
Select

Myofascial Release Therapy Follow-up

$85
60min
Select

Myofascial Release Therapy Follow-up

$115
90min

Therapeutic Massage

$70
60min
$95
90min
Select

Neck and Shoulder Therapy

$50
40min
Select

Special Offers

Myofascial Release Therapy (Does not include initial session)

$300
90min.
Select
by Richard on Nov 30
My lifestyle requires a lot from my body. Energy and activities are needed everyday. I've been working with JoAnn for four years now and some issues I thought I would have to live with are now gone and we just keep grinding away at other injuries or restrictions on a regular basis. I travel the world and I can tell you without hesitation, you will get results by seeing and working with her. Rich
by Jewel on Aug 23
JoAnn is intuitive and caring. Her approach is gentle, yet very effective. Under her care, I feel so empowered and supported in my healing journey. She is helping me to feel good in my body again!
by Tracy on Jul 22
JoAnn makes you feel welcome and is very attentive to you and what your body needs. She is extremely knowledgeable about the human body and what it needs. I will be back to see her soon and will be sending friends and family to her add well!
by Kristy on Feb 06
I like all the information that was provided overall to help me better understand my body.
by Marilyn on Jan 31
JoAnn is very professional. I felt comfortable and relaxed the whole time I was on the table and under her skilled therapy. Looking forward to my next session.
by Anonymous on Nov 17
JoAnn was great...very thorough and patient with all my questions...very professional...I will be back!
by Jessica on Nov 17
JoAnn is a great prenatal massage provider. Wouldn't see anyone else.
by Richard on Oct 26
Very professional, knowledgable and gives plenty of homework for self improvement.
by Anonymous on Oct 26
Professional, genuinely caring, kinda and understanding, gives the client a proper and calming environment to de-stress physically and mentally!
by Carrollyn on Apr 04
Thanks. I'll see you in two weeks to work out the slightly sore muscle from the left side of the base of my skull down to the bottom of my neck! I expected it because it was so tight when I got to you, but wondered if I should stretch it or just let it be.

Average Rating:

5 (Based on 16 Reviews)

96 %

Ambiance
100 %

Professionalism
by Richard on Nov 2018
Verified
Service Received: Myofascial Release Therapy Follow-up with JoAnn A.
My lifestyle requires a lot from my body. Energy and activities are needed everyday. I've been working with JoAnn for four years now and some issues I thought I would have to live with are now gone and we just keep grinding away at other injuries or restrictions on a regular basis. I travel the world and I can tell you without hesitation, you will get results by seeing and working with her. Rich
by Jewel on Aug 2018
Verified
Service Received: Myofascial Release Therapy (does not include initial session) with JoAnn A.
JoAnn is intuitive and caring. Her approach is gentle, yet very effective. Under her care, I feel so empowered and supported in my healing journey. She is helping me to feel good in my body again!
by Tracy on Jul 2018
Verified
Service Received: Therapeutic Massage with JoAnn A.
JoAnn makes you feel welcome and is very attentive to you and what your body needs. She is extremely knowledgeable about the human body and what it needs. I will be back to see her soon and will be sending friends and family to her add well!
by Kristy on Feb 2018
Verified
Service Received: Neck and Shoulder Therapy with JoAnn A.
My only dislike is that I didn't know about JoAnn sooner!
by Marilyn on Jan 2018
Verified
Service Received: Therapeutic Massage with JoAnn A.
I was please w/the premises, and the entire experience was amazing
by Anonymous on Nov 2017
Verified
Service Received: Rehabilitative Myofascial Release Therapy Initial Treatment with JoAnn A.
Very pleased with initial visit...
by Jessica on Nov 2017
Verified
Service Received: Therapeutic Massage with JoAnn A.
Everything was great, very relaxing and really helping with my pain management.
by Richard on Oct 2017
Verified
Service Received: Rehabilitative Myofascial Release Therapy Follow-up with JoAnn A.
Life changing!
by Anonymous on Oct 2017
Verified
Service Received: Rehabilitative Myofascial Release Therapy Initial Treatment with JoAnn A.
Loved the open communication, didn't feel ashamed or worried about confining in someone
by Carrollyn on Apr 2017
Verified
Service Received: Therapeutic Massage with JoAnn A.
It truly WAS an amazing experience. Several little nagging items of discord in my body are gone, but what was more important, after spending the rest of my afternoon dealing with clients and their concerns and cooking dinner for 5, I went to bed at my usual time and slept for a solid block of more than 6 hours of continuous "restful sleep," according to my Misfit. Add a couple of additional hours of mixed restful and light sleep and the calm I felt at the end of the session remains.
by Megan on Mar 2017
Verified
Service Received: Rehabilitative Myofascial Release Therapy Initial Treatment with JoAnn A.
awesome !
by Janet on Feb 2017
Verified
Service Received: Myofascial Release Therapy (Does not include initial session) with JoAnn A.
very comfortable environment
by Denise on Jul 2016
Verified
Service Received: Rehabilitative Myofascial Release Therapy Initial Treatment with JoAnn A.
The entire experience was great! I look forward to my next visit!
by Anonymous on Jul 2016
Verified
Service Received: Therapeutic Massage with JoAnn A.
JoAnn is very knowledgeable and thorough.
by Richard on Jul 2016
Verified
Service Received: Therapeutic Massage with JoAnn A.
I'm coming back for the analysis. The first appt. was just a glimps at what Joann can fix for me.
by Grace on Apr 2016
Verified
Service Received: Therapeutic Massage with JoAnn A.
The neck and upper back work really helped the stiff neck. I also learned and understood JoAnn's knowledge of the connective tissues. Informative.
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I AM MFR Myofascial Release and Therapeutic Massage for Women

4646 Princess Anne Rd, #103

Virginia Beach , VA 23462 map it

Phone: (757) 375-8405

  • I AM MFR Myofascial Release and Therapeutic Massage for Women

  • 4646 Princess Anne Rd, #103
  • Virginia Beach , VA 23462
  • (757) 375-8405
  • http://IAMMFR.com
  • Find us on: