About Us

We have been part of the Saint Petersburg community over 20 years. After owning 13 clinics in Arizona I moved back to this side of the country to be close to family.  I was actually interviewed by the owners before I was "permitted" to purchase it.. 15 years later I still uphold their standards as my own.  
Customer service and truly Therapeutic treatments set us above the rest.  Because therapy is so individualized we do not find benefit in "membership" style practices.

Alternative Therapy Center

1631 Dr Martin Luther King Jr St N

Saint Petersburg , FL 33704 map it

(727) 822-9220

License: #MM15975

Hours of Operation

M 09:00 AM - 07:00 PM
T 09:00 AM - 07:00 PM
W 09:00 AM - 07:00 PM
Th 09:00 AM - 07:00 PM
F 09:00 AM - 07:00 PM
Sa Closed
S Closed

Client Testimonials

Here's what our clients are saying


  • Highly recommend

    Shawn, Gina and Kerry are all fantastic practitioners... Patient caring and knowledgeable.

  • Easy to set up appointments and very friendly service.

    Thank you

  • Fantastic

    Lawn mower outside the room for about half the hour.

  • I've already booked my next appt!

    Very professional; great facility.

  • I had jumpers knee and went to an orthopedic, who wanted surgery. After 2 sessions with Gina, my jumpers knee was gone. I have not had any problems with the knee in 3 years. I recommend this place before surgery!

    Great experience and I would definitely recommend to friends and family

Advanced Massage

$40
30min
$70
60min
$100
90min

Pro Massage (Gina)

$50
30min
$90
60min
$120
90min

Piezowave Partial Treatment

$50
15min
Select

Piezowave Full Tmt

$100
20min

Cupping Treatment

$50
45min
Select

Call me if you have a cancellation

$0.01
1min
Select

Deep Tissue

$50
30min
$70
60min
$100
90min
Select
Booking a service you previously paid for?
Log in to your account.

Advanced massage 60 min

10% off (4) 1hr treatments Series expire 6 months from purchase
$252
60min.
Select

Advanced Massage 90 min

10% off (4) 90min massages Series expire 6 months from purchase
$360
90min.
Select

Pro Massage 60

10% off (4) 1hr Pro Massages Series expire 6 months from purchase
$324
60min.
Select

Piezowave Package

6 treatments for the price of 5
$500
20min.
Select

Pro Massage 90

(4) 90 min Pro-Massage Series expire 6 months from purchase
$432
90min.
Select

Gina H.

24 Verified Reviews

Pro Massage (Gina)

$50
30min
$90
60min
$120
90min

Piezowave Partial Treatment

$50
15min
Select

Piezowave Full Tmt

$100
20min

Cupping Treatment

$50
45min
Select

Call me if you have a cancellation

$0.01
1min
Select

Special Offers

Pro Massage 60

$324
60min.
Select

Piezowave Package

$500
20min.
Select

Pro Massage 90

$432
90min.
Select
by Danielle on Oct 29
Fantastic
by Wes on Oct 15
Gina is very professional and obviously has tons of experience in both making a patient feel comfortable and solving their physiological problems. Couldn't be happier with the experience.
by Glenda on Oct 03
Gina plays a key role in my wellness routine. I see her every month to keep my hard working body moving. She understands the level of my workouts and what I put my body through.
by Russ on Oct 01
Gina is amazing at what she does. She knows how to fix the pains and problems in the body. Her new Piezowave therapy is working wonders on y hand and shoulder.
by Peter on Sep 19
Go in broke or just for a normal tuneup - come out feeling great !
by Britt on Sep 10
Gina is very knowledgeable and adept at what she does. I wouldn’t go anywhere else.
by Debbi on Sep 03
Gina is very kind and the best massage therapist
by Stephen on Aug 19
Cannot believe what she is capable of fixing that others haven’t done for me in what seems “forever “.
by JILL on Aug 12
Thanks again Gina, for being the ultimate professional. In addition to getting a great therapeutic massage, I needed your advice on "what steps to take next" and you were candid, helpful and pro-active.
by Sean on Aug 11
Gina is a Rock Star ! She keeps me in my running/trail shoes for all my long runs and races (which maintains my sanity). Additionally, I have rotator cuff issues from a younger full contact sporting life; she works out all the issues and offers helpful advice on stretches and how to keep my constant shoulder issues at bay.

Shawn B.

16 Verified Reviews

Advanced Massage

$40
30min
$70
60min
$100
90min

Piezowave Partial Treatment

$50
15min
Select

Piezowave Full Tmt

$100
20min

Cupping Treatment

$50
45min
Select

Call me if you have a cancellation

$0.01
1min
Select

Deep Tissue

$50
30min
$70
60min
$100
90min
Select

Special Offers

Advanced massage 60 min

$252
60min.
Select

Advanced Massage 90 min

$360
90min.
Select

Piezowave Package

$500
20min.
Select
by Jill on Nov 13
Shawn is an excellent massage therapist.
by Anonymous on Nov 06
Been going to Shawn once a week for about a month to help with some ongoing back issues. I was waking up every morning with awful discomfort in my back and shoulders that would last throughout the day. Every week I go to Shawn I feel better than the last. My back pain is so much better every morning. Thank you!
by Anonymous on Oct 23
She is great, very respectful & professional.
by Anonymous on Sep 16
Shawn is great at making you feel comfortable and making sure your areas of concern are addressed.
by Greg on Sep 05
Shawn is amazing. She really cares for your welfare and seeks to know exactly how to treat you.
by Anonymous on Aug 30
Love everything about Shawn!
by Dawn on Jul 30
Shawn was great and I will be back!
by Anonymous on Jan 03
I can't say enough good about you, Shawn. You must ache after working on me, while I walk out so much better! I now deeply believe in the power of massage since you have helped me through so many episodes of sciatica. Many thanks????
by Anonymous on Nov 27
Shawn is the absolute best. She goes above and beyond for me all the time, working with my not so normal work schedule. I highly recommend her to anyone.
by Gary on Nov 09
I liked everything about my massage. Deep tissue . 10 plus ????

Carrie V.

6 Verified Reviews

Advanced Massage

$40
30min
$70
60min
$100
90min

Piezowave Partial Treatment

$50
15min
Select

Piezowave Full Tmt

$100
20min

Call me if you have a cancellation

$0.01
1min
Select

Deep Tissue

$50
30min
$70
60min
$100
90min
Select

Special Offers

Advanced massage 60 min

$252
60min.
Select

Advanced Massage 90 min

$360
90min.
Select

Piezowave Package

$500
20min.
Select
by Kathy on Nov 21
Worked diligently
by Anonymous on Oct 11
Carrie was very professional. She was able to relieve some stubborn muscle knots that have been bothering me for some time. 90 minute session went by quickly, at least for me.
by Sabina on Sep 16
Overall she did great! Wasn’t as professional as I’d like but the massage was very good!
by Dana on Jul 31
Carrie is wonderful! She really finds all the right, sore spots and works them out.
by Anonymous on Feb 08
Fantastic. Already recommended to a friend.
by Anonymous on Dec 05
Carrie asked me questions and she listened to my answers about what was amiss. She's a true pain reducer.

Average Rating:

4.97 (Based on 59 Reviews)

98 %

Ambiance
98 %

Professionalism
by Kathy on Nov 2020
Verified
Service Received: Advanced Massage with Carrie V.
Highly recommend
by Jill on Nov 2020
Verified
Service Received: Piezowave Partial Treatment with Shawn B.
Shawn, Gina and Kerry are all fantastic practitioners... Patient caring and knowledgeable.
by Anonymous on Nov 2020
Verified
Service Received: Advanced Massage with Shawn B.
Easy to set up appointments and very friendly service.
by Anonymous on Oct 2020
Verified
Service Received: Advanced Massage with Anastasia D.
Thank you
by Danielle on Oct 2020
Verified
Service Received: Pro Massage (Gina) with Gina H.
Fantastic
by Anonymous on Oct 2020
Verified
Service Received: Advanced Massage with Shawn B.
Lawn mower outside the room for about half the hour.
by Debbie on Oct 2020
Verified
Service Received: Advanced Massage with Anastasia D.
I've already booked my next appt!
by Wes on Oct 2020
Verified
Service Received: Pro Massage (Gina) with Gina H.
Very professional; great facility.
by Anonymous on Oct 2020
Verified
Service Received: Advanced Massage with Anastasia D.
I had jumpers knee and went to an orthopedic, who wanted surgery. After 2 sessions with Gina, my jumpers knee was gone. I have not had any problems with the knee in 3 years. I recommend this place before surgery!
by Anonymous on Oct 2020
Verified
Service Received: Advanced Massage with Carrie V.
Great experience and I would definitely recommend to friends and family
by Glenda on Oct 2020
Verified
Service Received: Pro Massage 90 with Gina H.
Gina plays a key role in my wellness routine. I see her every month to keep my hard working body moving. She understands the level of my workouts and what I put my body through.
by Russ on Oct 2020
Verified
Service Received: Piezowave Partial Treatment with Gina H.
I love this place and the staff. I always feel better after a visit to them.
by Stacy on Sep 2020
Verified
Service Received: Advanced Massage with Anastasia D.
My initial conversation was with the owner, Gina. We had a detailed conversation, she asked very specific questions and based on my answers she set me up with the therapist she thought was best suited for me. She was spot on... Anastasia!
by Peter on Sep 2020
Verified
Service Received: Pro Massage 60 with Gina H.
Great place - super therapists !
by Anonymous on Sep 2020
Verified
Service Received: Advanced Massage with Shawn B.
Cute facility but a little difficult to locate.
by Sabina on Sep 2020
Verified
Service Received: Advanced Massage with Carrie V.
The ambiance was lacking. Confused when I walked in as there is no assigned front desk worker? I didn’t realize that the person who greeted me was also going to be my therapist. An introduction would have been great.
by Britt on Sep 2020
Verified
Service Received: Pro Massage with Gina H.
Alternative Therapy is clean and very professional.
by Greg on Sep 2020
Verified
Service Received: Advanced Massage with Shawn B.
I like the professional atmosphere, the treatment i receive and the way I have felt after each and every session.
by Debbi on Sep 2020
Verified
Service Received: Pro Massage with Gina H.
Alway comfortable there
by Anonymous on Aug 2020
Verified
Service Received: Advanced massage 60 min with Shawn B.
Loved everything!
by Anonymous on Aug 2020
Verified
Service Received: Advanced Massage 90 min with Anastasia D.
Professional - great place for therapeutic massage.
by Stephen on Aug 2020
Verified
Service Received: Pro Massage 60 with Gina H.
Loved it all
by JILL on Aug 2020
Verified
Service Received: Pro Massage with Gina H.
.
by Sean on Aug 2020
Verified
Service Received: Pro Massage with Gina H.
The staff is always most professional and thorough; I have been a satisfied customer for over 8 years! I recommend Alternative Therapy to friends and family often!
by Anonymous on Aug 2020
Verified
Service Received: Advanced Massage with Anastasia D.
by Kevin on Aug 2020
Verified
Service Received: Pro Massage with Gina H.
very comfortable
by Gregg on Aug 2020
Verified
Service Received: Advanced Massage with Anastasia D.
Very calm and relaxing experience. Would highly recommend!
by Dana on Jul 2020
Verified
Service Received: Advanced massage 60 min with Carrie V.
Nothing to dislike, wonderful place , very calming atmosphere and caring, professional staff.
by Dawn on Jul 2020
Verified
Service Received: Advanced Massage with Shawn B.
Shawn was great. I will be back!!
by Jeff on Jul 2020
Verified
Service Received: Pro Massage with Gina H.
Super easy spot to find, and parking was very simple. During this whole crazy Covid environment, the attention to details of ensuring a safe and clean visit was outstanding!
by mrs on Jul 2020
Verified
Service Received: Pro Massage with Gina H.
I’m so lucky to have found this business and Gina. My life has benefitted greatly in the short time I’ve been going.
by mrs on Jul 2020
Verified
Service Received: Piezowave Package with Gina H.
I’m so lucky to have found this business and Gina. My life has benefitted greatly in the short time I’ve been going.
by Susan on Jul 2020
Verified
Service Received: Advanced massage 60 min with Anastasia D.
Anastasia is very responsive to the patient's needs. New shades keep the room dark and spa music is soothing.
by Anonymous on Feb 2020
Verified
Service Received: Advanced Massage with Carrie V.
Great
by Bob on Feb 2020
Verified
Service Received: Pro Massage with Gina H.
ATC is convenient and welcoming.
by Anonymous on Jan 2020
Verified
Service Received: Pro Massage with Gina H.
Outstanding in every way- thank you for being such a great place.
by Anonymous on Jan 2020
Verified
Service Received: Advanced Massage with Shawn B.
I like that I can get a seriously deep tissue session when I need it; not everyone has that kind of hand strength! I I've had numerous therapeutic massages here and I'm always impressed with...well, everything. You know your stuff and your extremely kind.
by Anonymous on Dec 2019
Verified
Service Received: Advanced Massage with Stacy G.
She was great. Friendly and listened to what I needed and then actually did what I asked, and I left feeling much better! One of the best massages I’ve ever had over the years.
by Frank on Dec 2019
Verified
Service Received: Pro Massage with Gina H.
Gina is fantastic. She knows her craft very well! I always receive a great massage with Alternative Therapy!
by Anonymous on Dec 2019
Verified
Service Received: Advanced Massage with Stacy G.
Everything.
by Marian on Dec 2019
Verified
Service Received: Pro Massage with Gina H.
I am always greeted with a huge, warm smile. Professional atmosphere, always on time.
by Anonymous on Dec 2019
Verified
Service Received: Advanced Massage with Carrie V.
Everything.
by Anonymous on Nov 2019
Verified
Service Received: Advanced Massage with Shawn B.
Everyone is very kind and the make you feel like old friends.
by Anonymous on Nov 2019
Verified
Service Received: Pro Massage with Gina H.
I always feel better as soon as I walk in the door.
by Alisha on Nov 2019
Verified
Service Received: Pro Massage with Gina H.
Very nice place. Comfortable and clean.
by Katee on Nov 2019
Verified
Service Received: Pro Massage with Gina H.
can't go wrong with any member of the staff
by Carol on Nov 2019
Verified
Service Received: Pro Massage with Gina H.
The center is inviting and relaxing.
by Gary on Nov 2019
Verified
Service Received: Advanced Massage with Shawn B.
Shawn always does a excellent job. Great hands. A 10 plus on my deep tissue massage . Keep up the great work ????
by Anonymous on Nov 2019
Verified
Service Received: Advanced Massage with Shawn B.
I feel better just walking in.
by Michael on Nov 2019
Verified
Service Received: Pro Massage with Gina H.
Good focused attention on areas that were stressed and sore
by Anonymous on Oct 2019
Verified
Service Received: Advanced Massage90 with Rachel P.
WONDERFUL AND PROFESSIONAL
by Anonymous on Oct 2019
Verified
Service Received: Advanced Massage with Shawn B.
Love this place!
by Margaret on Oct 2019
Verified
Service Received: Advanced Massage with Lamar N.
Love, love, love this place and the entire staff!
by Becca on Oct 2019
Verified
Service Received: Advanced massage 60 min with Lamar N.
It’s very clean and has a relaxing atmosphere.
by Bob on Sep 2019
Verified
Service Received: Advanced Massage with Shawn B.
Easy to make appointments
by Anonymous on Sep 2019
Verified
Service Received: Advanced Massage with Shawn B.
Calm
by Anonymous on Sep 2019
Verified
Service Received: Advanced Massage with Shawn B.
The business is very comfortable and makes one feel at ease. The rooms are neat and the beds make you want to nap. LOL
by Anonymous on Sep 2019
Verified
Service Received: Advanced Massage with Shawn B.
The studio is very clean and the staff are very skilled, compassionate, and professional. I highly recommend this studio if you are searching for relief and healing.
by Anonymous on Aug 2019
Verified
Service Received: Pro Massage 90 with Gina H.
Very professional and customer focused.
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Alternative Therapy Center

1631 Dr Martin Luther King Jr St N

Saint Petersburg , FL 33704 map it

Phone: (727) 822-9220

License: #MM15975