About Us

We have been part of the Saint Petersburg community over 30 years. After owning 13 clinics in Arizona I moved back to this side of the country to be close to family.  I was actually interviewed by the owners before I was "permitted" to purchase it.. 15 years later I still uphold their standards as my own.  
Customer service and truly Therapeutic treatments set us above the rest.  Because therapy is so individualized we do not find benefit in "membership" style practices.

Alternative Therapy Center

1631 Dr Martin Luther King Jr St N

Saint Petersburg , FL 33704 map it

(727) 822-9220

License: #MM15975

Hours of Operation

M 09:00 AM - 07:00 PM
T 09:00 AM - 07:00 PM
W 09:00 AM - 07:00 PM
Th 09:00 AM - 07:00 PM
F 09:00 AM - 07:00 PM
Sa By Appointment Only
S Closed

Client Testimonials

Here's what our clients are saying


  • Very caring and supportive. Seemed to really care and definitely wants to help you feel better.

    Amy was great. Professional, communicative and very knowledgeable!

  • Amy offered an outstanding service!

    Great experience! Excellent massage focusing on problem areas as needed!

  • This is the best place for a massage. In my view there are no real competitors.

    This is the place to get a massage. All of the therapists are wonderful.

  • Amy gave a great pre-natal massage! I felt very comfortable and relaxed, will definitely be coming back!

    Always excellent- the quality of the services are truly outstanding; each therapist asks great questions about issues for treatment, as well as how to deal with daily aches & pains from my exercise regiments.

  • Super easy to find, very professional, & peaceful!

    Clean, quiet, and relaxing environment. Easy to book appointments online and e-mail/text confirmations and reminders are great.

Advanced Massage

$40
30min
$70
60min
$100
90min

Pro Massage

$50
30min
$90
60min
$120
90min

Piezowave Partial Treatment

$50
15min
Select

Piezowave Full Tmt

$100
20min

Cupping Treatment

$50
45min
Select

Call me if you have a cancellation

$0.01
1min
Select

Deep Tissue

$50
30min
$70
60min
$100
90min
Select

Manual Lymph Drainage

$125
60min
Booking a service you previously paid for?
Log in to your account.

Advanced massage 60 min

10% off (4) 1hr treatments Series expire 6 months from purchase
$252
60min.
Select

Advanced Massage 90 min

10% off (4) 90min massages Series expire 6 months from purchase
$360
90min.
Select

Pro Massage 60

10% off (4) 1hr Pro Massages Series expire 6 months from purchase
$324
60min.
Select

Piezowave Package

6 treatments for the price of 5
$500
20min.
Select

Pro Massage 90

(4) 90 min Pro-Massage Series expire 6 months from purchase
$432
90min.
Select

Manual Lymph Drainage pkg 5tmts

Manual lymph drainage weekly treatment
$562.50
60min.
Select

Gina H.

31 Verified Reviews

Pro Massage

$50
30min
$90
60min
$120
90min

Piezowave Partial Treatment

$50
15min
Select

Piezowave Full Tmt

$100
20min

Cupping Treatment

$50
45min
Select

Call me if you have a cancellation

$0.01
1min
Select

Manual Lymph Drainage

$125
60min

Special Offers

Pro Massage 60

$324
60min.
Select

Piezowave Package

$500
20min.
Select

Pro Massage 90

$432
90min.
Select

Manual Lymph Drainage pkg 5tmts

$562.50
60min.
Select
by Sharon on May 08
Listened and was very warm and caring.
by Nancy on Mar 18
Gina was awesome! I walked out of there with so much more motion in my shoulder than when I arrived. Can't wait to go back.
by Kelly on Mar 03
Gina listened to what I had been experiencing and knew exactly what to do. She also explained what she was doing as she was providing the treatment!
by Laure on Feb 20
I have always relied on Gina to work out any muscle strains I may have developed through my workouts, but recently I've seen her after having foot surgery and she has done a few procedures on me, namely the lymph flush and the piezowave therapy and my recovery seems to be speeding along well! Gina is so knowledgeable and I always know she will take care of whatever mess I've put my body into!!
by Anonymous on Feb 12
Explored areas she could help in addition to my main complaint
by Anonymous on Jan 30
I have a lot of confidence in Gina. She is skilled, intuitive and caring. She is helping me fix my problem.
by Anonymous on Jan 28
She knows what she’s doing, I’ve had a lot of surgeries and she’s a specialist at correcting body alignment issues due to massive scar tissue.
by Danielle on Oct 29
Fantastic
by Wes on Oct 15
Gina is very professional and obviously has tons of experience in both making a patient feel comfortable and solving their physiological problems. Couldn't be happier with the experience.
by Glenda on Oct 03
Gina plays a key role in my wellness routine. I see her every month to keep my hard working body moving. She understands the level of my workouts and what I put my body through.

Shawn B.

26 Verified Reviews

Advanced Massage

$40
30min
$70
60min
$100
90min

Pro Massage

$50
30min
$90
60min
$120
90min

Piezowave Partial Treatment

$50
15min
Select

Piezowave Full Tmt

$100
20min

Cupping Treatment

$50
45min
Select

Call me if you have a cancellation

$0.01
1min
Select

Deep Tissue

$50
30min
$70
60min
$100
90min
Select

Manual Lymph Drainage

$125
60min

Special Offers

Advanced massage 60 min

$252
60min.
Select

Advanced Massage 90 min

$360
90min.
Select

Pro Massage 60

$324
60min.
Select

Piezowave Package

$500
20min.
Select

Pro Massage 90

$432
90min.
Select

Manual Lymph Drainage pkg 5tmts

$562.50
60min.
Select
by Nancy on Apr 01
Loved my foot massage! She is excellent!
by Anonymous on Mar 17
Took all the time needed to loosen a tough shoulder problem.
by Anonymous on Mar 09
A perfect hour. Pain and stress float away.
by Katherine on Mar 04
Really attentive to my needs, is thorough and makes me feel really good.
by Anonymous on Feb 27
Shawn paid attention to the issues with my sciataca causing pain especially on my left side. She asked that I provide feedback on the amount of pressure to use. She even found areas of tightness on my right side. Shawn gave me an excellent massage!
by Anonymous on Feb 12
Shawn is amazing! I am always in awe at how she knows exactly where I need work without having to say a word!
by Patricia on Jan 01
She has knowledge, good energy and my knee is 80% better. I'm very happy . Thanks😍
by Alisha on Dec 18
Shawn was very professional. She understood right away what I needed work on. Her massage was perfect and made me feel better!
by Duane on Dec 09
Deep for sure.....great job and I I am coming back in two weeks....
by Elizabeth on Dec 05
Amazing massage!

Carrie V.

15 Verified Reviews

Advanced Massage

$40
30min
$70
60min
$100
90min

Pro Massage

$50
30min
$90
60min
$120
90min

Piezowave Partial Treatment

$50
15min
Select

Piezowave Full Tmt

$100
20min

Cupping Treatment

$50
45min
Select

Call me if you have a cancellation

$0.01
1min
Select

Deep Tissue

$50
30min
$70
60min
$100
90min
Select

Manual Lymph Drainage

$125
60min

Special Offers

Advanced massage 60 min

$252
60min.
Select

Advanced Massage 90 min

$360
90min.
Select

Pro Massage 60

$324
60min.
Select

Piezowave Package

$500
20min.
Select

Pro Massage 90

$432
90min.
Select

Manual Lymph Drainage pkg 5tmts

$562.50
60min.
Select
by Anonymous on Apr 28
Carrie is wonderful and attentive. I have arthritic and other various pains, and she listens to me and focuses on what is needed rather than just doing a routine massage. My recent session with her was a true pleasure.
by Rafael on Mar 04
She is very good, took care of my pain. Highly recommend.
by Anonymous on Feb 20
Really focused on relieving the pain in my neck.
by Joyce on Jan 22
Carrie is friendly, professional and skilled in her trade. She communicates with the client to assure the best service possible and concentrates on problem areas as well as overall massage techniques.
by Gayle on Jan 13
I feel 100% better after my massage. Most of my pain is gone now. THANK GOODNESS!!!
by Anonymous on Dec 25
Listened to my issue and helped my pain in my back. She also gave me stretching advice to help my low back as well.
by Jennifer on Dec 10
Just right.
by Anonymous on Dec 05
Amazing deep therapeutic massage. Feel 100x better than before I walked in! Heating pad on a cold evening was much appreciated too!
by Anonymous on Dec 01
Thoughtful therapist.
by Kathy on Nov 21
Worked diligently

Amy G.

License: TX #MT127873

9 Verified Reviews

Advanced Massage

$40
30min
$70
60min
$100
90min

Pro Massage

$50
30min
$90
60min
$120
90min

Piezowave Partial Treatment

$50
15min
Select

Piezowave Full Tmt

$100
20min

Cupping Treatment

$50
45min
Select

Call me if you have a cancellation

$0.01
1min
Select

Deep Tissue

$50
30min
$70
60min
$100
90min
Select

Special Offers

Advanced massage 60 min

$252
60min.
Select

Advanced Massage 90 min

$360
90min.
Select

Pro Massage 60

$324
60min.
Select

Piezowave Package

$500
20min.
Select

Pro Massage 90

$432
90min.
Select
by Joanna on May 01
Amy took the time to understand what I wanted to address and made sure to focus on them.
by Kelly on May 01
Amy listened and intuitively knew the level of pain I was in!
by Inna on Apr 30
The gradual pressure to all problem areas was great. The tension release around my neck felt incredible, it’s like a fog was cleared. I also appreciated the little tips I can do at home for myself!
by Anonymous on Apr 25
My recent first session with Amy was delightful in every way. I had not seen her until recently because I was waiting to get a covid vaccination. She's the perfect addition to ATC; friendly, responsive to particular concerns of mine, serious pressure (but not too much), and my old man's back sure felt better when I left than when I arrived..
by Anonymous on Apr 23
Amy gave a great pre-natal massage! I felt very comfortable and relaxed, will definitely be coming back!
by Sean on Apr 23
Great deep tissue massage that resolved a pinched nerve in my lower back and general shoulder & neck tightness in 60 minutes. Honestly cannot thank her enough!
by Anonymous on Apr 19
Professional and knowledgeable. Amy worked out all my difficult areas - with the perfect touch and depth. Will definitely be back!
by Joyce on Apr 09
Amy did a great job on my sore muscles. Professional and skilled.
by Jason on Apr 03
Amy was fantastic. It was my first massage and she put me right at ease. Will definitely be back

Average Rating:

4.98 (Based on 94 Reviews)

98 %

Ambiance
100 %

Professionalism
by Sharon on May 2021
Verified
Service Received: Pro Massage with Gina H.
Very caring and supportive. Seemed to really care and definitely wants to help you feel better.
by Joanna on May 2021
Verified
Service Received: Advanced Massage with Amy G.
Amy was great. Professional, communicative and very knowledgeable!
by Kelly on May 2021
Verified
Service Received: Pro Massage with Amy G.
Amy offered an outstanding service!
by Inna on Apr 2021
Verified
Service Received: Advanced Massage with Amy G.
Great experience! Excellent massage focusing on problem areas as needed!
by Anonymous on Apr 2021
Verified
Service Received: Advanced Massage with Carrie V.
This is the best place for a massage. In my view there are no real competitors.
by Anonymous on Apr 2021
Verified
Service Received: Advanced Massage with Amy G.
This is the place to get a massage. All of the therapists are wonderful.
by Anonymous on Apr 2021
Verified
Service Received: Pro Massage 60 with Amy G.
Amy gave a great pre-natal massage! I felt very comfortable and relaxed, will definitely be coming back!
by Sean on Apr 2021
Verified
Service Received: Advanced Massage with Amy G.
Always excellent- the quality of the services are truly outstanding; each therapist asks great questions about issues for treatment, as well as how to deal with daily aches & pains from my exercise regiments.
by Anonymous on Apr 2021
Verified
Service Received: Advanced Massage with Amy G.
Super easy to find, very professional, & peaceful!
by Joyce on Apr 2021
Verified
Service Received: Advanced Massage with Amy G.
Clean, quiet, and relaxing environment. Easy to book appointments online and e-mail/text confirmations and reminders are great.
by Jason on Apr 2021
Verified
Service Received: Advanced Massage with Amy G.
Amy was fantastic. It was my first massage and she put me right at ease. Will definitely be back.
by Nancy on Apr 2021
Verified
Service Received: Advanced massage 60 min with Shawn B.
Today's visit was more of relaxing than working my muscles and it felt great! Shawn was wonderful!
by Nancy on Mar 2021
Verified
Service Received: Pro Massage with Gina H.
Loved this place!
by Anonymous on Mar 2021
Verified
Service Received: Advanced massage 60 min with Shawn B.
A great first experience! Thank you Shawn.
by Anonymous on Mar 2021
Verified
Service Received: Advanced Massage with Shawn B.
Ideal atmosphere. Quiet, clean, and tidy.
by Rafael on Mar 2021
Verified
Service Received: Advanced Massage with Carrie V.
Never disappointed. Very professional and customer centered.
by Katherine on Mar 2021
Verified
Service Received: Advanced massage 60 min with Shawn B.
Worth it. Really caring and skilled.
by Kelly on Mar 2021
Verified
Service Received: Pro Massage with Gina H.
I have been suffering for months and Gina helped alleviate the pain!
by Anonymous on Feb 2021
Verified
Service Received: Pro Massage with Shawn B.
Gina and her crew provide excellent neuromuscular massage!
by Anonymous on Feb 2021
Verified
Service Received: Advanced Massage with Carrie V.
I've used two different therapists, both with excellent results.
by Laure on Feb 2021
Verified
Service Received: Pro Massage with Gina H.
Alternative Therapy Center is my family's place for bringing our bodies back into balance!
by Anonymous on Feb 2021
Verified
Service Received: Pro Massage with Gina H.
Staff knows how to treat problems
by Anonymous on Feb 2021
Verified
Service Received: Advanced Massage with Shawn B.
Highly recommended!
by Anonymous on Jan 2021
Verified
Service Received: Pro Massage with Gina H.
The center is inviting and has a lot of character.
by Anonymous on Jan 2021
Verified
Service Received: Pro Massage (Gina) with Gina H.
I will definitely be going back!
by Joyce on Jan 2021
Verified
Service Received: Advanced Massage with Carrie V.
On street parking. Comfortable, clean office environment. Pleasant and inviting massage room with heated table and relaxing music.
by Gayle on Jan 2021
Verified
Service Received: Advanced Massage with Carrie V.
I am definitely scheduling another appointment! Online scheduling is available and so easy too.
by Patricia on Jan 2021
Verified
Service Received: Advanced Massage with Shawn B.
My knee was hurting and I'm so happy that today I'm 80% better. Shaw really helped me. Thanks 😍💓
by Anonymous on Dec 2020
Verified
Service Received: Advanced Massage with Carrie V.
Carrie was wonderful and helped my back with her magic hands. Highly recommend!!
by Alisha on Dec 2020
Verified
Service Received: Deep Tissue with Shawn B.
I always have a great experience. The location is perfect. The building is really cute. The staff is friendly.
by Jennifer on Dec 2020
Verified
Service Received: Advanced Massage with Carrie V.
Love it.
by Duane on Dec 2020
Verified
Service Received: Advanced Massage with Shawn B.
Deep for sure.....I’m a believer and have already scheduled my text one.
by Anonymous on Dec 2020
Verified
Service Received: Advanced Massage with Carrie V.
Able to schedule a Quick appointment for an acute issue. Peaceful, warm environment.
by Elizabeth on Dec 2020
Verified
Service Received: Advanced Massage with Shawn B.
Lovely place for a super effective massage
by Anonymous on Dec 2020
Verified
Service Received: Advanced Massage with Carrie V.
Great!
by Kathy on Nov 2020
Verified
Service Received: Advanced Massage with Carrie V.
Highly recommend
by Jill on Nov 2020
Verified
Service Received: Piezowave Partial Treatment with Shawn B.
Shawn, Gina and Kerry are all fantastic practitioners... Patient caring and knowledgeable.
by Anonymous on Nov 2020
Verified
Service Received: Advanced Massage with Shawn B.
Easy to set up appointments and very friendly service.
by Anonymous on Oct 2020
Verified
Service Received: Advanced Massage with Anastasia D.
Thank you
by Danielle on Oct 2020
Verified
Service Received: Pro Massage (Gina) with Gina H.
Fantastic
by Anonymous on Oct 2020
Verified
Service Received: Advanced Massage with Shawn B.
Lawn mower outside the room for about half the hour.
by Debbie on Oct 2020
Verified
Service Received: Advanced Massage with Anastasia D.
I've already booked my next appt!
by Wes on Oct 2020
Verified
Service Received: Pro Massage (Gina) with Gina H.
Very professional; great facility.
by Anonymous on Oct 2020
Verified
Service Received: Advanced Massage with Anastasia D.
I had jumpers knee and went to an orthopedic, who wanted surgery. After 2 sessions with Gina, my jumpers knee was gone. I have not had any problems with the knee in 3 years. I recommend this place before surgery!
by Anonymous on Oct 2020
Verified
Service Received: Advanced Massage with Carrie V.
Great experience and I would definitely recommend to friends and family
by Glenda on Oct 2020
Verified
Service Received: Pro Massage 90 with Gina H.
Gina plays a key role in my wellness routine. I see her every month to keep my hard working body moving. She understands the level of my workouts and what I put my body through.
by Russ on Oct 2020
Verified
Service Received: Piezowave Partial Treatment with Gina H.
I love this place and the staff. I always feel better after a visit to them.
by Stacy on Sep 2020
Verified
Service Received: Advanced Massage with Anastasia D.
My initial conversation was with the owner, Gina. We had a detailed conversation, she asked very specific questions and based on my answers she set me up with the therapist she thought was best suited for me. She was spot on... Anastasia!
by Peter on Sep 2020
Verified
Service Received: Pro Massage 60 with Gina H.
Great place - super therapists !
by Anonymous on Sep 2020
Verified
Service Received: Advanced Massage with Shawn B.
Cute facility but a little difficult to locate.
by Sabina on Sep 2020
Verified
Service Received: Advanced Massage with Carrie V.
The ambiance was lacking. Confused when I walked in as there is no assigned front desk worker? I didn’t realize that the person who greeted me was also going to be my therapist. An introduction would have been great.
by Britt on Sep 2020
Verified
Service Received: Pro Massage with Gina H.
Alternative Therapy is clean and very professional.
by Greg on Sep 2020
Verified
Service Received: Advanced Massage with Shawn B.
I like the professional atmosphere, the treatment i receive and the way I have felt after each and every session.
by Debbi on Sep 2020
Verified
Service Received: Pro Massage with Gina H.
Alway comfortable there
by Anonymous on Aug 2020
Verified
Service Received: Advanced massage 60 min with Shawn B.
Loved everything!
by Anonymous on Aug 2020
Verified
Service Received: Advanced Massage 90 min with Anastasia D.
Professional - great place for therapeutic massage.
by Stephen on Aug 2020
Verified
Service Received: Pro Massage 60 with Gina H.
Loved it all
by JILL on Aug 2020
Verified
Service Received: Pro Massage with Gina H.
.
by Sean on Aug 2020
Verified
Service Received: Pro Massage with Gina H.
The staff is always most professional and thorough; I have been a satisfied customer for over 8 years! I recommend Alternative Therapy to friends and family often!
by Anonymous on Aug 2020
Verified
Service Received: Advanced Massage with Anastasia D.
by Kevin on Aug 2020
Verified
Service Received: Pro Massage with Gina H.
very comfortable
by Gregg on Aug 2020
Verified
Service Received: Advanced Massage with Anastasia D.
Very calm and relaxing experience. Would highly recommend!
by Dana on Jul 2020
Verified
Service Received: Advanced massage 60 min with Carrie V.
Nothing to dislike, wonderful place , very calming atmosphere and caring, professional staff.
by Dawn on Jul 2020
Verified
Service Received: Advanced Massage with Shawn B.
Shawn was great. I will be back!!
by Jeff on Jul 2020
Verified
Service Received: Pro Massage with Gina H.
Super easy spot to find, and parking was very simple. During this whole crazy Covid environment, the attention to details of ensuring a safe and clean visit was outstanding!
by mrs on Jul 2020
Verified
Service Received: Pro Massage with Gina H.
I’m so lucky to have found this business and Gina. My life has benefitted greatly in the short time I’ve been going.
by mrs on Jul 2020
Verified
Service Received: Piezowave Package with Gina H.
I’m so lucky to have found this business and Gina. My life has benefitted greatly in the short time I’ve been going.
by Susan on Jul 2020
Verified
Service Received: Advanced massage 60 min with Anastasia D.
Anastasia is very responsive to the patient's needs. New shades keep the room dark and spa music is soothing.
by Anonymous on Feb 2020
Verified
Service Received: Advanced Massage with Carrie V.
Great
by Bob on Feb 2020
Verified
Service Received: Pro Massage with Gina H.
ATC is convenient and welcoming.
by Anonymous on Jan 2020
Verified
Service Received: Pro Massage with Gina H.
Outstanding in every way- thank you for being such a great place.
by Anonymous on Jan 2020
Verified
Service Received: Advanced Massage with Shawn B.
I like that I can get a seriously deep tissue session when I need it; not everyone has that kind of hand strength! I I've had numerous therapeutic massages here and I'm always impressed with...well, everything. You know your stuff and your extremely kind.
by Anonymous on Dec 2019
Verified
Service Received: Advanced Massage with Stacy G.
She was great. Friendly and listened to what I needed and then actually did what I asked, and I left feeling much better! One of the best massages I’ve ever had over the years.
by Frank on Dec 2019
Verified
Service Received: Pro Massage with Gina H.
Gina is fantastic. She knows her craft very well! I always receive a great massage with Alternative Therapy!
by Anonymous on Dec 2019
Verified
Service Received: Advanced Massage with Stacy G.
Everything.
by Marian on Dec 2019
Verified
Service Received: Pro Massage with Gina H.
I am always greeted with a huge, warm smile. Professional atmosphere, always on time.
by Anonymous on Dec 2019
Verified
Service Received: Advanced Massage with Carrie V.
Everything.
by Anonymous on Nov 2019
Verified
Service Received: Advanced Massage with Shawn B.
Everyone is very kind and the make you feel like old friends.
by Anonymous on Nov 2019
Verified
Service Received: Pro Massage with Gina H.
I always feel better as soon as I walk in the door.
by Alisha on Nov 2019
Verified
Service Received: Pro Massage with Gina H.
Very nice place. Comfortable and clean.
by Katee on Nov 2019
Verified
Service Received: Pro Massage with Gina H.
can't go wrong with any member of the staff
by Carol on Nov 2019
Verified
Service Received: Pro Massage with Gina H.
The center is inviting and relaxing.
by Gary on Nov 2019
Verified
Service Received: Advanced Massage with Shawn B.
Shawn always does a excellent job. Great hands. A 10 plus on my deep tissue massage . Keep up the great work ????
by Anonymous on Nov 2019
Verified
Service Received: Advanced Massage with Shawn B.
I feel better just walking in.
by Michael on Nov 2019
Verified
Service Received: Pro Massage with Gina H.
Good focused attention on areas that were stressed and sore
by Anonymous on Oct 2019
Verified
Service Received: Advanced Massage90 with Rachel P.
WONDERFUL AND PROFESSIONAL
by Anonymous on Oct 2019
Verified
Service Received: Advanced Massage with Shawn B.
Love this place!
by Margaret on Oct 2019
Verified
Service Received: Advanced Massage with Lamar N.
Love, love, love this place and the entire staff!
by Becca on Oct 2019
Verified
Service Received: Advanced massage 60 min with Lamar N.
It’s very clean and has a relaxing atmosphere.
by Bob on Sep 2019
Verified
Service Received: Advanced Massage with Shawn B.
Easy to make appointments
by Anonymous on Sep 2019
Verified
Service Received: Advanced Massage with Shawn B.
Calm
by Anonymous on Sep 2019
Verified
Service Received: Advanced Massage with Shawn B.
The business is very comfortable and makes one feel at ease. The rooms are neat and the beds make you want to nap. LOL
by Anonymous on Sep 2019
Verified
Service Received: Advanced Massage with Shawn B.
The studio is very clean and the staff are very skilled, compassionate, and professional. I highly recommend this studio if you are searching for relief and healing.
by Anonymous on Aug 2019
Verified
Service Received: Pro Massage 90 with Gina H.
Very professional and customer focused.
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Alternative Therapy Center

1631 Dr Martin Luther King Jr St N

Saint Petersburg , FL 33704 map it

Phone: (727) 822-9220

License: #MM15975