About Us

Graduate of the Massage Therapy Program at Fortis College Spetember 2016

Nursing Board of VA Licensed Massage Therapist
License # 0019014988

CPR Certified

ABMP Insured 

Knowledge in massage therapy techniques (deep tissue, sports, hot stone, cryotherapy, reflexology of feet, aromatherapy, chair massage, trigger point, myofascial release, and lymphatic drainage, Swedish). NOW OFFERING Therapeutic Cupping.


I am located in Willow Lawn area, in Richmond,VA. Serving all of Metro Richmond and surrounding areas. 

The Privacy of your visit, ease to get to and start relaxing without all the hassle and pressure corporate business push on you.  

Ask about Massage Packages! Book more often with packages and SAVE. My knowledge and technique is enough to sell you my service and have you come back as a repeat...
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AFA Massage, LLC - A Fresh Approach Massage

4906 Fitzhugh Ave. Suite 100

Suite 100

Richmond , VA 23230 map it

(804) 814-8493

Hours of Operation

M By Appointment Only
T By Appointment Only
W By Appointment Only
Th By Appointment Only
F By Appointment Only
Sa By Appointment Only
S By Appointment Only

Client Testimonials

Here's what our clients are saying


  • Doug is warm and welcoming. He seems happy to answer any questions, and just as happy to allow you to enjoy the massage in silence.

    Professional, extremely intuitive and never fails to send me off feeling substantially then I did when I arrived.

  • Great deep tissue massage!! Felt so amazing after! :)

    Convenient Clean professional location Very skilled hands

  • Always a fantastic massage.

    Very skilled and professional. Doug made sure I was comfortable while allowing me to relax and enjoy the massage. Very warm and welcoming and shows a passion for his work. Recommended by several friends and I was not disappointed. Will become a regular now!

  • This was my first visit. And I was impressed with all of the attention to the details. The booking process, of the studio, the furnishings and most importantly, the excellent massage. Thanks

    Very enjoyable massage. I felt like I could melt in the massage chair and fall asleep. I had to remind myself that I needed to be at work right after. Doug is a great massage therapist, and I look forward to doing business with him again sometime soon.

  • Doug gave one of the best massages I have every had. He was very friendly, open to feedback and tailored the massage to my problem areas. Also gave me tips and advice to work on flexibility outside of massages

    Doug gives a great massage. He listens to you and focuses on any issues. You leave in a better place physically and mentally.

Swedish

$75
60min
$110
90min

Deep Tissue

$100
60min
$130
90min
$200
120min

Sports Massage

$100
60min
$130
90min
Select
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Swedish Massage 5 Pack - 60 Mins

5 60 mins. sessions ***MUST BE USED WITHIN 90 Days from 1st Appointment***
$300
60min.
Select

Swedish Massage 5 Pack - 90 Mins

5- 90 mins. sessions ***MUST BE USED WITHIN 90 Days from 1st Appointment***
$440
90min.
Select

Deep Tissue Massage 5 Pack - 90 Mins

Deep Tissue Massage 5 Pack - 90 Mins ***MUST BE USED WITHIN 90 Days from 1st Appointment***
$520
90min.
Select

Deep Tissue Massage 5 Pack - 60 Mins

Deep Tissue Massage 5 Pack - 60 Mins ***MUST BE USED WITHIN 90 Days from 1st Appointment***
$400
60min.
Select

Deep Tissue Massage 5 Pack - 120 Mins

Deep Tissue Massage 5 Pack - 120 Mins ***MUST BE USED WITHIN 90 Days from 1st Appointment***
$800
120min.
Select

Swedish

$110
60min
$140
90min
$170
120min
Select

Deep Tissue

$130
60min
$160
90min
$220
120min
Select

Doug C.

License: VA #0019014988

58 Verified Reviews

Swedish

$75
60min
$110
90min

Deep Tissue

$100
60min
$130
90min
$200
120min

Sports Massage

$100
60min
$130
90min
Select

Special Offers

Swedish Massage 5 Pack - 60 Mins

$300
60min.
Select

Swedish Massage 5 Pack - 90 Mins

$440
90min.
Select

Deep Tissue Massage 5 Pack - 90 Mins

$520
90min.
Select

Deep Tissue Massage 5 Pack - 60 Mins

$400
60min.
Select

Deep Tissue Massage 5 Pack - 120 Mins

$800
120min.
Select

Swedish

$110
60min
$140
90min
$170
120min
Select

Deep Tissue

$130
60min
$160
90min
$220
120min
Select
by Tim on Mar 01
Doug is warm and welcoming. He seems happy to answer any questions, and just as happy to allow you to enjoy the massage in silence.
by Anonymous on Feb 19
Professional, extremely intuitive and never fails to send me off feeling substantially then I did when I arrived.
by Anonymous on Feb 09
Great deep tissue massage!! Felt so amazing after! :)
by Anonymous on Jan 06
Convenient Clean professional location Very skilled hands
by Anonymous on Dec 16
Always a fantastic massage.
by Anonymous on Dec 14
Very skilled and professional. Doug made sure I was comfortable while allowing me to relax and enjoy the massage. Very warm and welcoming and shows a passion for his work. Recommended by several friends and I was not disappointed. Will become a regular now!
by Anonymous on Dec 07
This was my first visit. And I was impressed with all of the attention to the details. The booking process, of the studio, the furnishings and most importantly, the excellent massage. Thanks
by Spencer on Dec 05
Very enjoyable massage. I felt like I could melt in the massage chair and fall asleep. I had to remind myself that I needed to be at work right after. Doug is a great massage therapist, and I look forward to doing business with him again sometime soon.
by Anonymous on Oct 18
Doug gave one of the best massages I have every had. He was very friendly, open to feedback and tailored the massage to my problem areas. Also gave me tips and advice to work on flexibility outside of massages
by Anonymous on Oct 08
Doug gives a great massage. He listens to you and focuses on any issues. You leave in a better place physically and mentally.

Average Rating:

4.98 (Based on 58 Reviews)

98 %

Ambiance
100 %

Professionalism
by Tim on Mar 2020
Verified
Service Received: Deep Tissue with Doug C.
Doug is warm and welcoming. He seems happy to answer any questions, and just as happy to allow you to enjoy the massage in silence.
by Anonymous on Feb 2020
Verified
Service Received: Swedish with Doug C.
Professional, extremely intuitive and never fails to send me off feeling substantially then I did when I arrived.
by Anonymous on Feb 2020
Verified
Service Received: Deep Tissue with Doug C.
Great deep tissue massage!! Felt so amazing after! :)
by Anonymous on Jan 2020
Verified
Service Received: Deep Tissue with Doug C.
Convenient Clean professional location Very skilled hands
by Anonymous on Dec 2019
Verified
Service Received: Deep Tissue Massage 5 Pack - 60 Mins with Doug C.
Always a fantastic massage.
by Anonymous on Dec 2019
Verified
Service Received: Swedish with Doug C.
Very skilled and professional. Doug made sure I was comfortable while allowing me to relax and enjoy the massage. Very warm and welcoming and shows a passion for his work. Recommended by several friends and I was not disappointed. Will become a regular now!
by Anonymous on Dec 2019
Verified
Service Received: Deep Tissue with Doug C.
This was my first visit. And I was impressed with all of the attention to the details. The booking process, of the studio, the furnishings and most importantly, the excellent massage. Thanks
by Spencer on Dec 2019
Verified
Service Received: Swedish with Doug C.
Very enjoyable massage. I felt like I could melt in the massage chair and fall asleep. I had to remind myself that I needed to be at work right after. Doug is a great massage therapist, and I look forward to doing business with him again sometime soon.
by Anonymous on Oct 2019
Verified
Service Received: Deep Tissue Massage 5 Pack - 60 Mins with Doug C.
Doug gave one of the best massages I have every had. He was very friendly, open to feedback and tailored the massage to my problem areas. Also gave me tips and advice to work on flexibility outside of massages
by Anonymous on Oct 2019
Verified
Service Received: Swedish with Doug C.
Doug gives a great massage. He listens to you and focuses on any issues. You leave in a better place physically and mentally.
by Anonymous on Sep 2019
Verified
Service Received: Swedish with Doug C.
Great location and ease to get to. Doug focused on the areas I needed most and it made a difference Doug is a great guy, chill and friendly.
by Anonymous on Sep 2019
Verified
Service Received: Swedish Massage 5 Pack - 90 Mins with Doug C.
Today was my third massage with Doug and they get better each time. He really understands what my problem areas are and also how to prevent issues going forward.
by ROBERT on Aug 2019
Verified
Service Received: Deep Tissue with Doug C.
This was my first massage with Doug. I had heard from a friend that he was good, but I didn't realize how good. It was the best massage I have ever had. I asked for a deep tissue massage and it did not disappoint. From the get-go I felt very confident in his hands. The deep tissue is not for the faint of heart and Doug delivers in really getting down into deeper layers of muscle and connective tissue. After working for a good while on my back he laid hot towels on my upper and lower back which made my muscles just relax and quiet down from their work-out. It was heaven. My entire body felt more relaxed and supple at the end. I don't know if this had any effect on it, but I had to stop by my PCP later and my blood pressure was WAY down. Even the doctor commented!!! Two thumbs up!!!!!
by Fred on Aug 2019
Verified
Service Received: Swedish with Doug C.
The dimly lighted studio and meditative music set the stage for a relaxing experience. He was solicitous, ensuring the degree of pressure was comfortable for me. I was disappointed that he ran out of time before finishing the massage. In spite of that, this was one of the best massages I have had in years and I hope to return again and again.
by BRYAN on Aug 2019
Verified
Service Received: Deep Tissue with Doug C.
It has been a pleasure to work with Doug. He really pays attention to my bodies needs. Hands down, best massage I have had.
by Anonymous on Jul 2019
Verified
Service Received: Bodywork with Doug C.
Doug’s an amazing massage therapist. One of the best I’ve experienced. My third massage with him and they’ve all been great!
by Keith on Jul 2019
Verified
Service Received: Sports Massage with Doug C.
This was my first massage session with Doug and it was an amazing one. Upon entering his office, he immediately made me feel welcomed. Hey succinctly explained the various massage options and then started in. I have had many massages and, I must say, Doug gave me one of the very finest. He is obviously well schooled and skilled. I greatly enjoyed his use of both hydrocollator packs and hot arm towels...a very nice touch. Throughout the massage, Doug found areas of tension and used his skilled hands to release this tension. It was an amazing massage and I look forward to many returns to Doug.
by Mark on Jul 2019
Verified
Service Received: Deep Tissue with Doug C.
Doug has a welcoming personality. Skilled, professional and tuned into your needs.
by Anonymous on Jul 2019
Verified
Service Received: Swedish with Doug C.
Will definitely be back soon.
by Jay on Jun 2019
Verified
Service Received: Deep Tissue with Doug C.
The entire experience was not only relaxing but I felt immediate relief from muscle aches, back and shoulder pain. I definitely will be returning for another session.
by Anthony on Jun 2019
Verified
Service Received: Deep Tissue with Doug C.
Catered the session to fit the exact problems I was experiencing.
by Randy on Jun 2019
Verified
Service Received: Swedish with Doug C.
My first time ever coming to see Doug C and I will for sure be better. I had a 90 minute Swedish light to medium pressure Full body.
by Anonymous on May 2019
Verified
Service Received: Swedish with Doug C.
Amazing massage. One of the best I have ever had and I have had a lot of massages.
by Damon on May 2019
Verified
Service Received: Bodywork with Doug C.
Massage was great, will be back!
by Bryan on May 2019
Verified
Service Received: Swedish with Doug C.
Loved the deep tissue massage, and relaxing atmosphere.
by Michael on May 2019
Verified
Service Received: Deep Tissue with Doug C.
Definitely the best massage I have ever had
by Anonymous on Apr 2019
Verified
Service Received: Deep Tissue with Doug C.
Wonderful atmosphere. I had a specific, chronic issue with my back, and Doug zeroed in on it and handled it perfectly. I was in pain before my appointment, but was much recovered and much more comfortable following my appointment. Very relieved.
by Anonymous on Apr 2019
Verified
Service Received: Swedish with Doug C.
Very professional, very relaxing, strong hands. Excellent experience. I will be back.
by Anonymous on Mar 2019
Verified
Service Received: Deep Tissue with Doug C.
Thanks Doug! I will definitely be back!
by Anonymous on Mar 2019
Verified
Service Received: Deep Tissue with Doug C.
The best!!!
by Wolf on Mar 2019
Verified
Service Received: Swedish with Doug C.
Wonderful and relaxing massage
by Steve on Mar 2019
Verified
Service Received: Swedish with Doug C.
Incredible experience. I would enthusiastically recommend him to anyone!
by Anonymous on Mar 2019
Verified
Service Received: Deep Tissue with Doug C.
Doug is very genuine and down-to-earth makes you feel very comfortable
by Anonymous on Feb 2019
Verified
Service Received: Deep Tissue with Doug C.
Great massage experience. Would recommend to Others.
by Johann on Feb 2019
Verified
Service Received: Deep Tissue with Doug C.
Doug is amazing. Very skilled. The best massage I’ve had in RVA
by Andrew on Feb 2019
Verified
Service Received: Deep Tissue with Doug C.
Doug obviously knows what he is doing and is skillful in his work. The ambiance is very relaxed. This was exactly what I needed. Thank you.
by Anonymous on Feb 2019
Verified
Service Received: Deep Tissue with Doug C.
Doug was able to focus on the problem areas with my back. He was able to apply enough pressure to make sure that the tension was relaxed. Doug was very pleasant and easy to work with. I look forward to my next visit.
by Thomas on Jan 2019
Verified
Service Received: Deep Tissue with Doug C.
Always so accommodating of my specific needs and skillful in relieving pain and tightness.
by Wayne on Jan 2019
Verified
Service Received: Deep Tissue with Doug C.
Had a headache that lasted for 4 days. Day 5... it’s gone ! Amazing massage.
by Anonymous on Dec 2018
Verified
Service Received: Swedish with Doug C.
Great ....will be back
by Tim on Dec 2018
Verified
Service Received: Swedish with Doug C.
Doug is superb. The best professional massage I have ever had. Highly recommend.
by Greg on Dec 2018
Verified
Service Received: Deep Tissue with Doug C.
Doug made a life long customer out of me. Couldn’t be happier with his approach.
by Clay on Dec 2018
Verified
Service Received: Swedish with Doug C.
I enjoyed everything about it thanks to Doug Carter.
by Anonymous on Dec 2018
Verified
Service Received: Deep Tissue with Doug C.
Doug gave a great massage and recognized the need to incorporate a good amount of stretching in the session.
by John on Dec 2018
Verified
Service Received: Deep Tissue with Doug C.
Doug's abilities as a LMT are beyond compare. A combination of providing a nice soothing environment, being fully knowledgeable of his trade, his ability to carefully listen to your physical issues and expectations, then applying his gifted hands. He possesses the want and willingness to explain what is most probably causing the pain or discomfort and what other areas can be contributing to it and then proceeds to work his magic. He truly has a gift. His personality and openness gives you a mental comfort that he truly cares about helping people. I was not someone who gave massage much worth prior to my first time. Afterwards, I was amazed how the touch, manipulation of muscles, etc is an obvious necessity to be healthier and happier in your daily life. Do yourself and, more importantly, your body a favor and book a massage with this guy as soon as you can. Prices are very reasonable. You do not get a cookie-cutter type of massage. Each massage is based on YOUR massage needs and Doug caters to that. It is what sets him apart from others. My friends and family members that have had massage sessions with him and each comes away saying "best massage I have ever had" and "he knows his stuff".
by John on Dec 2018
Verified
Service Received: Deep Tissue with Doug C.
Doug's abilities as a LMT are beyond compare. A combination of providing a nice soothing environment, being fully knowledgeable of his trade, his ability to carefully listen to your physical issues and expectations, then applying his gifted hands. He possesses the want and willingness to explain what is most probably causing the pain or discomfort and what other areas can be contributing to it and then proceeds to work his magic. He truly has a gift. His personality and openness gives you a mental comfort that he truly cares about helping people. I was not someone who gave massage much worth prior to my first time. Afterwards, I was amazed how the touch, manipulation of muscles, etc is an obvious necessity to be healthier and happier in your daily life. Do yourself and, more importantly, your body a favor and book a massage with this guy as soon as you can. Prices are very reasonable. You do not get a cookie-cutter type of massage. Each massage is based on YOUR massage needs and Doug caters to that. It is what sets him apart from others. My friends and family members that have had massage sessions with him and each comes away saying "best massage I have ever had" and "he knows his stuff".
by Alon on Dec 2018
Verified
Service Received: Swedish with Doug C.
Doug is very personable easy to have conversation with.
by Anonymous on Nov 2018
Verified
Service Received: Deep Tissue with Doug C.
I have been getting massages for years. Doug is the best. I was in crisis with a slipped disk and true sciatica. He was part of my team of health care professionals and I still see him weekly on a regular basis. I would recommend him highly. JTV
by Justin on Nov 2018
Verified
Service Received: Deep Tissue with Doug C.
Doug gave an outstanding deep tissue massage. He worked out several knots and muscle tightness with the perfect combinations of pressure and movement. His use of hot stones and warm towels added to the experience.
by Anonymous on Nov 2018
Verified
Service Received: Deep Tissue with Doug C.
Doug C. is one of the best massage therapists I've ever had (and I've seen many). He is very professional and you can tell he is passionate about helping people. He's very kind and receptive to what you need. The warm towel for your feet, and for your face, are the icing on top at the end of the massage.
by Mark on Nov 2018
Verified
Service Received: Swedish with Doug C.
I loved every bit of it! My body feels amazing! I'll be back in a month.
by Scott on Nov 2018
Verified
Service Received: Deep Tissue with Doug C.
Doug is a very accommodating and skilled therapist. He even worked me in on Thanksgiving morning for a much needed session. Doug has a distinct way of finding areas of trouble that you weren’t aware of and certainly takes care of them with a magical touch! I would recommend his services to anyone in need of great body work. I am happy to drive the hour it takes to experience the thorough and thoughtful care from Doug’s massage.
by Greg on Oct 2018
Verified
Service Received: Deep Tissue with Doug C.
I've been going to Doug for a while now. He always does a great job. Treat yourself to 1 1/2hour of deep tissue.
by Christopher on Sep 2018
Verified
Service Received: Swedish with Doug C.
It was one of the best massages I’ve received. Dog was professional and paid special attention to the areas discussed beforehand.
by Rodney on Jun 2018
Verified
Service Received: Swedish with Doug C.
Doug is by far one of the best massage therapists Richmond has to offer. He is professional, courteous, and very knowledgeable. Each session he inquires on my areas of concern and tailors the massage to fit and each time I feel amazing. His studio is very comfortable and relaxing, and I cannot wait until my next session!
by Rodney on Jun 2018
Verified
Service Received: Swedish with Doug C.
Doug is by far one of the best massage therapists Richmond has to offer. He is professional, courteous, and very knowledgeable. Each session he inquires on my areas of concern and tailors the massage to fit and each time I feel amazing. His studio is very comfortable and relaxing, and I cannot wait until my next session!

Business response:

Thanks Robney!! Always a Pleasure working with you

by Anonymous on Oct 2017
Verified
Service Received: Deep Tissue with Doug C.
Very nice atmosphere. Amazing skills.

Business response:

Thank you!! Hope to See You Again Soon

by Aaron on Sep 2017
Verified
Service Received: Deep Tissue with Doug C.
I would recommend Douglas, to anyone that needs or wants a great massage.
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AFA Massage, LLC - A Fresh Approach Massage

4906 Fitzhugh Ave. Suite 100

Suite 100

Richmond , VA 23230 map it

Phone: (804) 814-8493

  • AFA Massage, LLC - A Fresh Approach Massage

  • 4906 Fitzhugh Ave. Suite 100
  • Suite 100
  • Richmond , VA 23230
  • (804) 814-8493
  • http://www.afamassage.com
  • Find us on: