A candle is a type of product that never goes out of
fashion. The variety available in a market reflects this and it just has become
more and more varied and much exciting. As the use and availability of candles
have been increased throughout the market, the manufacturers have to start to
design eye-catching Candle
Boxes to look unique and attractive in the supermarket. Some
companies have their focus on making packaging for their candles to secure the
integrity of product. They try to make folding cartons of high quality as they
believe that wrappings can make a customer buy the product which will
automatically boost their sales. They have unique structures and modern
patterns that can implant a good image of the company in the customer’s mind.
The material that is used to make them can be eco-friendly and cheap at a cost
that anyone can purchase. The personalization can be done by the customer
according to their choice in different printing and designs.
Method for Designing Packaging
A candle is a very common product used in every home,
either for lighting or decorating purposes. Their use has become usual that
nowadays people exchange it as a gift. Thus, their demand has shown a boom in
recent years. Research highlights that most of the customers buy a product by
only being attracted to wrapping. Therefore, most of the companies are now
working to enhance the outlook of their candles with the use of beautiful Kraft
and cardboard containers.
To
stand out from the competition, one should know the significance of packaging.
The competition cannot be eradicated by dull presentation of candles at the
retail. The solution to this is the use of customization for making boxes,
which allow a marketer to display his product in a better way both in stores
and online. A good packaging solution ensures the safety of the product as well
as attractive presentation. The wrapping should be perfect in every way. Thus,
here are some points that should be taken into consideration for designing
perfectly attractive small containers for candles.
Make your candles
Attractive
The only way to make your product to catch the attention
of a large customer base is attractive outlook. The eye-catching wrapping will
help you to boost your sales. The color scheme in printing should be good
enough to attract a customer. Minimal designs can also be a good stance for
attracting customers and for branding as well. Too heavy designs may make your
product look ugly as it does not look sophisticated and elegant.
The material used should
be of high- quality
Whatever material one uses, it should be of high quality.
The quality of the product is also another way to entice a large customer base.
The material of the candle is too fragile and it can be damaged too easily.
Therefore, the box in which the candle be stored should be made from 28pt
cardboard material that can withstand the load easily. Container candles which
are a type of decorative candles are heavy and for those a very thick cardboard
sheet is required. Cardboard material
will help protect the candle from heat and different other environmental
factors. The material you choose should ensure that the candle will not melt
and will not d-shaped during shipping and transportation. Plus, it should be
sturdy enough to stay solid at the store display for longer time duration to be
profitable for the manufacturer. Hence the material selection is crucial while
designing the packaging
for the products.
Branding and Advertising
In the competitive market, companies look for the ways to advertise their
candles but they have to spend a lot of budget in advertising through sign
boards and media. This is why the use of packaging provides them a better way
to cheaply get the ball rolling for them. Printing of logo and trademark can
make their company make a name in the market. People started recognizing the
brand and the pictures that are imprinted provide them the idea of the type of
candles that the manufacturer is selling. This is how they work as a salesman
for the company and make good reputation by advertising the product and brand
in market.
There are many box manufacturing companies that provide
good quality cardboard cartons printed with logo and all the other company
details. You should make use of right color schemes and catchy designs to
achieve the goal of branding through them. If you are ordering for the first
time then you must also take help from the experts available. You can also take
help from online tutorial about the right way for ordering the companies.
Differentiation
Differentiation is another factor that needs to be
considered by a company. There is an almost a
similar type of candles all over the market. The way to be differentiated among
the competition is unique and attractive packaging. Thus, the companies should
design unique Kraft Boxes with unique color schemes for candle that will catch
the sight of the customer. In this way, a company can stand out from the competition.