About Us

Amherst Healing Arts offers a wide range of hands on healing arts for nearly every need. Founder and licensed massage therapist, Elya Rowa, licensed massage therapist with a passion for studying Chinese medicine, Haiying Conover and Certified Rolfer, sports massage, myofascial bodyworker, Joe Laur, offer over 40 years of combined experience in a wide range of experience.  Members of the Associated Bodywork& Massage Professionals (abmp.com), together, they put the HEART in Amherst Healing Arts and are committed to providing the most therapeutic bodywork sessions possible. Elya, Haiying and Joe are here to serve you.*

“Our body is like the universe. It knows how to heal itself when we bring the energy."  Haiying

Haiying grew up in the culture of herbs, meridians, acupuncture/acupressur...

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Amherst Healing Arts

409 Main St.

Suites 211 & 212, upstairs

Amherst , MA 01002 map it

(413) 230-0215

License: #MA# 13480-MT

Hours of Operation

M 09:00 AM - 07:00 PM
T 10:00 AM - 05:00 PM
W 09:00 AM - 05:00 PM
Th 09:00 AM - 07:00 PM
F 10:00 AM - 07:00 PM
Sa 10:00 AM - 05:00 PM
S 10:00 AM - 05:00 PM

Client Testimonials

Here's what our clients are saying


  • I love the fact that I can book online. It is so convenient.

    Amazing massage directed at a shoulder injury that is 10 years old and very difficult. Lots of progress.

  • A real perk for Amherst is that parking is readily available. The massage room was small but pleasant. Haiying Ju was observant regarding room temperature which is impt. because I can not regulate my body temperature.

    I always receive an amazing experience from Haiying and it is exactly what my body needs.

  • Truly amazing work.

    Easy to find, convenient location

  • Liked everything and disliked nothing!!!

    Nice place!

  • Best massage therapist ever!!

    Loved it all

Deep Tissue Massage with Elya

$105
90min

Deep Tissue Massage with Haiying

$85
75min

Sports Therapy Bodywork - Peak Performance at Any Age

$95
75min

Prenatal Massage with Elya

$105
90min
Select

Rolfing Structural Integration with Joe Laur

$135
75min

Free Rolfing Consultation with Joe Laur

$0
15min
Select

Trager-Inspired Massage with Elya

$90
90min
Select

Lymphatic Massage with Elya

$105
90min
Select

Redeem Gift Certificate 75min

$0
75min
Select

Gratuity

$20
10min
Select

ChineseAcu-Inspired Massage with Haiying

$70
75min
Select
Booking a service you previously paid for? Log in to your account.

Deep Tissue Massage with Haiying - 5 Sessions

$345
75min.
Select

Deep Tissue Massage with Haiying - 3 Sessions

$210
75min.
Select

Rolfing Structural Integration 10 Series with Joe Laur

$1350
75min.
Select

Rolfing Structural Integration Advanced Series with Joe Laur

$675
75min.
Select

Sports Therapy Bodywork - Peak Performance at Any Age - 3 Sessions

$255
75min.
Select

Deep Tissue Massage with Elya - 3 Sessions

$270
90min.
Select

Deep Tissue Massasge with Elya - 5 Sessions

$450
90min.
Select

Deep Tissue Massage with Elya - 10 Sessions

$750
90min.
Select

Elya R.

License: MA #13480-MT

48 Verified Reviews

Deep Tissue Massage with Elya

$105
90min

Prenatal Massage with Elya

$105
90min
Select

Trager-Inspired Massage with Elya

$90
90min
Select

Lymphatic Massage with Elya

$105
90min
Select

Redeem Gift Certificate 75min

$0
75min
Select

Gratuity

$20
10min
Select

Special Offers

Deep Tissue Massage with Elya - 3 Sessions

$270
90min.
Select

Deep Tissue Massasge with Elya - 5 Sessions

$450
90min.
Select

Deep Tissue Massage with Elya - 10 Sessions

$750
90min.
Select
by Alan on Mar 26
Not only was there relief from back soreness/stiffness, but really feels like there is progress toward a structural shift. Amazing.
by Anonymous on Jan 29
Best ever!
by Anonymous on Dec 08
Elya is perfectly attuned to what each client needs. And so generous.
by Davis on Nov 12
I feel completely different
by Jane on Nov 10
I of course love it all....
by Mike on Nov 06
Elya is a master at her craft. She has a true healing gift.
by Anonymous on Sep 18
Elya is a genius. She always knows exactly where I'm having problems and she solves those problems every time.
by Gina on Aug 16
She is generous, kind and skillful.
by Anonymous on Jul 12
So lucky to have found her!
by Anonymous on Jun 23
Superb treatment as always, far beyond that of any other massage therapist I've ever encountered. Elya's first-rate training, outstanding talent nd exquisitely customized approach put her in a class by herself.

Joe L.

License: MA #

3 Verified Reviews

Sports Therapy Bodywork - Peak Performance at Any Age

$95
75min

Rolfing Structural Integration with Joe Laur

$135
75min

Free Rolfing Consultation with Joe Laur

$0
15min
Select

Special Offers

Rolfing Structural Integration 10 Series with Joe Laur

$1350
75min.
Select

Rolfing Structural Integration Advanced Series with Joe Laur

$675
75min.
Select

Sports Therapy Bodywork - Peak Performance at Any Age - 3 Sessions

$255
75min.
Select
by Cassandra on Aug 22
Joe is a wonderful healer.
by John on May 12
Very happy with the results so far. I look forward to my sessions.
by John on Mar 31
Joe did a great job loosening up the muscles. Looking forward to next visit.

Haiying J.

License: MA #15082

27 Verified Reviews

Deep Tissue Massage with Haiying

$85
75min

Redeem Gift Certificate 75min

$0
75min
Select

Gratuity

$20
10min
Select

ChineseAcu-Inspired Massage with Haiying

$70
75min
Select

Special Offers

Deep Tissue Massage with Haiying - 5 Sessions

$345
75min.
Select

Deep Tissue Massage with Haiying - 3 Sessions

$210
75min.
Select
by Yanik on Jun 10
Haiying doesn't just address the symptoms that are causing pain, she tries to get to the root of the matter. For example - although my lower back was hurting she loosened up my hips with massage which gave my back relief. She has so much knowledge about the body and the way everything is interconnected. I feel amazing after a session with her! And she has a great sense of humor - that is key to a good session.
by Stephan on Jun 03
Amazing massage directed at a shoulder injury that is 10 years old and very difficult. Lots of progress.
by carla on May 06
I benefited from the clear commuication of the practitioner. She also used multiple methods for treating post lyme syndrome. Haiying was keen on noticing symptoms that she is keeping a watch on. She demonstrated advanced skills which made the massage a pleasurable experience. The next day mobility and overall body stiffness was improved.
by Penny on Mar 31
I always feel amazing after my massage and energy work with Haiying.
by Anonymous on Mar 24
Terrific, compassionate, caring, professional - friendly, helpful, effective
by Peg on Mar 03
Liked everything and disliiked nothing!
by Anonymous on Feb 24
Haiying is a very intuitive massage therapist. Great job!
by maureen on Feb 18
This is the best massage therapist you will ever go to!
by Anonymous on Jan 22
Nothing to dislike, a great experience
by Brie on Jan 01
Haiying was amazing, my body feels incredible and I learned so much. I cannot thank you enough and cannot wait to come back and see you!

Average Rating:

4.99 (Based on 78 Reviews)

96 %

Ambiance
100 %

Professionalism
by Yanik on Jun 2018
Verified
Service Received: Deep Tissue Massage with Haiying - 3 Sessions with Haiying J.
I love the fact that I can book online. It is so convenient.
by Stephan on Jun 2018
Verified
Service Received: Deep Tissue Massage with Haiying - 3 Sessions with Haiying J.
Amazing massage directed at a shoulder injury that is 10 years old and very difficult. Lots of progress.
by carla on May 2018
Verified
Service Received: Deep Tissue Massage with Haiying with Haiying J.
A real perk for Amherst is that parking is readily available. The massage room was small but pleasant. Haiying Ju was observant regarding room temperature which is impt. because I can not regulate my body temperature.
by Penny on Mar 2018
Verified
Service Received: Deep Tissue Massage with Haiying - 3 Sessions with Haiying J.
I always receive an amazing experience from Haiying and it is exactly what my body needs.
by Alan on Mar 2018
Verified
Service Received: Deep Tissue Massage with Elya - 3 Sessions with Elya R.
Truly amazing work.
by Anonymous on Mar 2018
Verified
Service Received: Redeem Gift Certificate 75min with Haiying J.
Easy to find, convenient location
by Peg on Mar 2018
Verified
Service Received: Trager-Inspired Massage with Haiying J.
Liked everything and disliked nothing!!!
by Anonymous on Feb 2018
Verified
Service Received: Deep Tissue - 3 Sessions with Haiying J.
Nice place!
by maureen on Feb 2018
Verified
Service Received: Deep Tissue - 3 Sessions with Haiying J.
Best massage therapist ever!!
by Anonymous on Jan 2018
Verified
Service Received: Trager-Inspired Massage with Elya R.
Loved it all
by Anonymous on Jan 2018
Verified
Service Received: Deep Tissue - 3 Sessions with Haiying J.
Haiying was excellent, skilled knowledgeable, and with great insight into my body’s alignment and how to help me maximize my energy and ease in movement.
by Brie on Jan 2018
Verified
Service Received: Redeem Gift Certificate 75min with Haiying J.
Haiying was amazing, my body feels incredible and I learned so much. I cannot thank you enough and cannot wait to come back and see you!
by Anonymous on Dec 2017
Verified
Service Received: Deep Tissue Massage with Haiying J.
Convenient location in central Amherst.
by Anonymous on Dec 2017
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Elya is perfectly attuned to what each client needs. And so generous.
by Jaymie on Dec 2017
Verified
Service Received: Deep Tissue - 3 Sessions with Haiying J.
"Good" is good! It doesn't need more comment.
by Mao on Nov 2017
Verified
Service Received: Deep Tissue - 3 Sessions with Haiying J.
I love the holistic approaches for taking care of our body!
by Jennifer on Nov 2017
Verified
Service Received: Redeem Gift Certificate 75min with Haiying J.
reached them right away by phone
by Elya on Nov 2017
Verified
Service Received: Trager-Inspired Massage with Haiying J.
Haiying has the best techniques for deep tissue work. My arms and hands and shoulders have never felt better. Thank YOU!! Haiying takes her time. She really listens and offers so much care and intention with her work.
by Davis on Nov 2017
Verified
Service Received: Trager-Inspired Massage with Elya R.
Wow
by Beth on Nov 2017
Verified
Service Received: Deep Tissue Massage with Haiying J.
Loved the feeling of the upstairs and the Women's Only bathroom, really good energy, clear and light
by Jane on Nov 2017
Verified
Service Received: Deep Tissue Massage with Elya R.
You know: Best massages that I have ever had!! Thank you!
by Mila on Nov 2017
Verified
Service Received: Bodywork with Haiying J.
Loved the energy work, Haiying really understands what your body needs at any point.
by Mike on Nov 2017
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Ambiance is awseome.
by Shawna on Oct 2017
Verified
Service Received: Deep Tissue Massage with Haiying J.
Amazing experience!
by John on Oct 2017
Verified
Service Received: Bodywork with Haiying J.
The session room is quiet and peaceful and i enjoy the music.
by Erin on Sep 2017
Verified
Service Received: Bodywork with Haiying J.
Exactly what I was looking for.
by Sharleen on Sep 2017
Verified
Service Received: Bodywork with Haiying J.
Enjoyed the whole thing
by Ralph on Sep 2017
Verified
Service Received: Bodywork with Haiying J.
Ease of making appoints on line is a treat.
by Jacque on Sep 2017
Verified
Service Received: Bodywork with Haiying J.
Easy scheduling with a lovely, relaxing setting
by Anonymous on Sep 2017
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Elya's office is beautiful and soothing. Her professionalism is beyond compare. Every aspect of her practice is extraordinary.
by Burleigh on Aug 2017
Verified
Service Received: Bodywork with Haiying J.
I liked the central location. The room was small but adequate.
by Susie on Aug 2017
Verified
Service Received: Bodywork with Haiying J.
Excellent listening, so helpful , great pressure best massage ever, will be back
by Cassandra on Aug 2017
Verified
Service Received: Sports Therapy Bodywork - Peak Performance at Any Age with Joe L.
Joe is a wonderful healer!
by jane on Aug 2017
Verified
Service Received: Bodywork with Haiying J.
The room was fine. I was little uncomfortable undressing & dressing in front of the parking lot. I was happy not to hear any of the cars coming and going.

Business response:

Thank you, so much for your awesome feedback. We are so thrilled at Amherst Healing Arts to have recently expanded and are in the process of putting the finishing touches on this second massage therapy room. The existing drapery was particularly chosen because it provides privacy while allowing for a gently sunlight room. Nonetheless, as the cooler months are approaching, we have plans for adding soft cotton roman shades, too, for warmth and comfort.

by Gina on Aug 2017
Verified
Service Received: Trager-Inspired Massage with Elya R.
Elya reads the whole body and works in a way that is deep and responsive.
by Yvette on Aug 2017
Verified
Service Received: Bodywork with Haiying J.
Awesome place!
by Anonymous on Jul 2017
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Excellent.
by Anonymous on Jun 2017
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
An outstanding experience on all counts.
by John on May 2017
Verified
Service Received: Rolfing Structural Integration with Joe Laur with Joe L.
Very happy with the results so far. I look forward to my sessions.
by Anonymous on May 2017
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
The whole experience is amazing.
by John on Mar 2017
Verified
Service Received: Rolfing Structural Integration with Joe Laur with Joe L.
Joe did a great job loosening the muscles. Looking forward to next visit.
by David on Mar 2017
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
The studio is very relaxing.
by Mila on Mar 2017
Verified
Service Received: Bodywork with Elya R.
Elya is amazing. She has the right touch and intuition about both body and soul. You come out relaxed, rejuvenated, and in touch with your body.
by Steve on Feb 2017
Verified
Service Received: Trager-Inspired Massage with Elya R.
Wonderful and welcoming space.
by Anonymous on Jan 2017
Verified
Service Received: Deep Tissue Massage with Elya R.
A massage with Elya is such a relaxing, invigorating experience - thank you Elya! I feel so refreshed.
by Leda on Jan 2017
Verified
Service Received: Deep Tissue Massage - 5 Sessions with Elya R.
She deeply cares about all of you, mind, body and soul. In addition, She happens to give the best massage in town.
by Anonymous on Jan 2017
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Elya is the best! Goodbye pain!
by Michael on Dec 2016
Verified
Service Received: Deep Tissue Massage - 5 Sessions with Elya R.
Comfortable, good temperature.
by Grace on Dec 2016
Verified
Service Received: Deep Tissue Massage with Elya R.
Wonderful, calming massage.
by Yvette on Nov 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Amazing massage!
by Anonymous on Nov 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
I am so grateful to have found a massage therapist who can listen to my body so deeply and who's touch is so thorough.
by Susan on Nov 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
amazing
by Jane on Nov 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Best ever massages!

Business response:

Thank you, for your review!

by isabel on Oct 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Very calming environment; beautiful, clean, space. Elya is extremely professional, always asking if her technique is working for the client. She also offers advise re: health issues, if one asks. Her messages have had a positive effect on my well-being.
by Kathleen on Oct 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
I was shaken by that auto accident and I had a bad cold. After the massage, I could breathe better, My body had let go of the stress of the accident and I felt better. The following day when I woke, my cold was resolving itself. I was a bit under the weather from the auto caused trauma as well as my now resolving viral infection. Sunday was a brighter new day. Thank you Elya. Kathy
by Liz on Oct 2016
Verified
Service Received: Deep Tissue Massage with Elya R.
nothing
by Ed on Oct 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Interesting music, nice fish, great water
by Susan on Sep 2016
Verified
Service Received: Deep Tissue Massage with Elya R.
as always a positive experience
by Barbara on Aug 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Office space is comfortable and quiet.
by Susan on Aug 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Amazing.
by Anonymous on Aug 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
I have only had work done by Elya and she is very thorough and professional. I would highly recommend her.
by Kevin on Aug 2016
Verified
Service Received: Deep Tissue Massage with Elya R.
Very comfortable setting.
by Anonymous on May 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Elya made me feel better than I've felt in years. This massage was the best I've ever had.
by Ann on May 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Excellent service
by Anonymous on May 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
excellent
by felicity on Mar 2016
Verified
Service Received: Deep Tissue Massage with Elya R.
Fancy facade unnecessary! The space is set up to facilitate relaxation and healing, and it works - really well. A hidden gem.
by Anonymous on Mar 2016
Verified
Service Received: Trager-Inspired Massage with Elya R.
Sweet lavender smell, relaxing sound of the water dripping from the fish tank and the warmth from the bed, the environment is as healing as massage itself.
by Anonymous on Mar 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
Always on time and a peaceful and professional setting
by John on Feb 2016
Verified
Service Received: Redeem Gift Certificate 75min with Elya R.
I really enjoy the whole experience. I have had many massages around the USA. I always leave AMA feeling great and a "lost bit of time" that seemed a lot shorter than the time I was there. I would highly recommend this for anyone, if only to reduce stress or as a gift to yourself. :)
by Mila on Feb 2016
Verified
Service Received: Redeem Gift Certificate 75min with Elya R.
Everything was perfect, thanks a lot for working and understanding my body. I felt like it was a workout (which is perfect for me). It felt like Karen did yoga on my body.
by Anonymous on Feb 2016
Verified
Service Received: Bodywork with Elya R.
This was an outstanding massage treatment. My massage felt uniquely attentive to my body and its vulnerabilities. It conveyed caring, clear and excellently pressured attention - and felt in depth and wonderfully supportive to my muscular uncertainties, discomforts - and my spirit! The ambiance is relaxing and kind and beautiful, and the practitioner highly skilled, incorporating excellent reflexology into the overall treatment. I am really pleased to have been directed to this practice.
by Anonymous on Jan 2016
Verified
Service Received: Redeem Gift Certificate 75min with Elya R.
The perfect place! Warm, comfortable, quiet and relaxing.
by David on Jan 2016
Verified
Service Received: Deep Tissue Massage with Elya R.
Excellent process - I like your web site management.
by Anonymous on Jan 2016
Verified
Service Received: Deep Tissue - 3 Sessions with Elya R.
The space is clean, calming and welcoming.
by John on Jan 2016
Verified
Service Received: with Elya R.
everything…Karen was professional, caring, worked hard and was thorough and knowledgable…her space was very pleasant and comfortable…she has a strong technique yet is careful to be gentle...
by Susan on Jan 2016
Verified
Service Received: with Elya R.
See below. I found the whole experience to be just what I wanted.
by Leda on Jan 2016
Verified
Service Received: with Elya R.
The space is quiet, comfortable and cozy. There is lovely music, fish tank that bubbles soothingly (for fish too I hope) , candles burning, etc. Also, there is a water cooler, Kleenex, and other necessary items within arms reach. There is a clean bathroom adjacent to the massage room. There is ample parking. Karen allows plenty of time for your appointment, and you never feel rushed. She is extremely knowledgeable about massage and the body in general.
by Anonymous on Dec 2015
Verified
Service Received: with Elya R.
I liked everything about the massage. It's a small point but the bathroom is so bare and ugly. It's a land lord issue, but it doesn't match the quality of the service offered.
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Amherst Healing Arts

409 Main St.

Suites 211 & 212, upstairs

Amherst , MA 01002 map it

Phone: (413) 230-0215

License: #MA# 13480-MT